Danielle K. Bateman has joined Pittsburgh’s Rivers Casino as vice president of marketing, overseeing direct-marketing strategy, brand management, promotions, the Rivers Edge Players Club loyalty program, entertainment and special events, Internet and mobile marketing and marketing reinvestment. Prior to joining Rivers Casino, Bateman served as a member of the opening team at Philadelphia Park Casino, now Parx Casino, in Bensalem, Pa., where she served as director of player services and director of strategic marketing and initiatives. She started her career in gaming as a president’s associate at Harrah’s Entertainment in Atlantic City. Before entering the gaming industry she worked for Merrill Lynch’s Private Wealth Management Group. She holds a bachelor’s degree in finance and accounting from Washington University in St. Louis and a master’s degree in business administration from The Wharton School at the University of Pennsylvania.