Aristocrat Technologies has named Rich Schneider its new chief product officer.

As CPO, Schneider will lead all aspects of product design, portfolio management and global marketing activities, and he will direct the overall leadership of Aristocrat’s creative studios. Schneider will be based in the company’s Las Vegas office and will report directly to CEO and Managing Director Jamie Odell.

Schneider said he is delighted to join Aristocrat and noted its “breadth of product, coupled with a great game library, and a strong tradition of delivering games that players just love to play are all great building blocks for a successful future.”

Schneider previously was executive vice president of product strategy at IGT. He also served as IGT’s senior vice president of server-based gaming and president of IGT Systems. In addition, he was president and chief operating officer at Acres Gaming, and held positions with Casino Data Systems and United Coin. He also has been very involved with the Gaming Standards Association, including serving as board member and vice chairman of the board.

His tenure with Aristocrat begins July 28.