KK BOLD has hiredLara Abramovitzto head up its new Las Vegas office.

KK BOLD, a full-service marketing agency that specializes in gaming brand building for today’s digital world, is expanding its operations by opening an office in Las Vegas, Nev. The office will serve as the agency’s western hub as KK BOLD expands its services to gaming clients in the western U.S. KK BOLD has hired Las Vegas native and marketing professionalLara Abramovitzto direct these efforts and head up its new office.

Abramovitz brings a wealth of experience to her new role as KK BOLD’s business development director. She has 14 years’ experience in sales, marketing and management, gained through her work with American Casino & Entertainment Properties, Hilton Hotels, Argosy Casino in Kansas City, Mo., the Convention and Visitors Bureau of Greater Kansas City and the American Lung Association in Nevada, among others.

Abramovitz’s rich background in the gaming and hospitality industries, blended with her marketing savvy, expertise in promotions and understanding of the western U.S. market, will be greatly beneficial for both KK BOLD and the agency’s clients.

Abramovitz holds a degree in communications from UNLV and a special certification from the Hilton Hotels Sales.