WMS Industries has named Rob Bone senior vice president of North American sales. The appointment highlights WMS’ commitment to customer alignment, including greater support in working with customers to implement high-return solutions on their gaming floors.

A member of WMS’ Executive Committee, Bone has served as VP of North American sales since April 2011. As SVP, Rob Bone will oversee the company’s efforts to improve day-to-day sales accountability and predictability, focus resources behind the sales implementation of new networked gaming applications, provide additional customer touch points and further strengthen customer service initiatives throughout WMS’ North American sales and commercial operations teams. He is responsible for WMS National Account customers, which include large, multi-site casino operators and other key customers with large commercial operations.