Aron Ezra, Keith Michel and David Durst have joined Bally Technologies.

Aron Ezra and Keith Michel have joined Bally Technologies as vice president of mobile and director of mobile technology, respectively. Their responsibilities include oversight, technical and business development, implementation, and execution of Bally Technologies’ mobile program.

Prior to joining Bally, Ezra and Michel headed San Francisco-based MacroView Labs, which became a top mobile technology company serving the casino and hospitality industry. Acquired by Bally Technologies in 2011, MacroView Labs’ award-winning apps and mobile sites are used by millions of people. MacroView’s clients include more than 20 of the world’s leading gaming operators.

Keith Michel will report directly to Arun Rajaraman, Bally’s vice president of software development who has led the company’s development of a number of mobile technologies.

Ezra’s past highlights include serving as senior vice president at Hill & Knowlton, a leading international communications consultancy; and as a director at The Advisory Board Company, a consulting firm based in Washington D.C.

Bally Technologies also announced that David Durst will join the company as western region sales manager – Bally Systems. Before joining Bally, Durst served as senior sales account executive for Aristocrat Technologies, where he was responsible for gaming systems sales in the Northwest. Prior to that, he spent more than 20 years in various roles, including director of systems sales with International Game Technology (IGT).