Prior to joining Bally, Ezra and Michel headed San Francisco-based MacroView Labs, which became a top mobile technology company serving the casino and hospitality industry. Acquired by Bally Technologies in 2011, MacroView Labs’ award-winning apps and mobile sites are used by millions of people. MacroView’s clients include more than 20 of the world’s leading gaming operators.
Keith Michel will report directly to Arun Rajaraman, Bally’s vice president of software development who has led the company’s development of a number of mobile technologies.
Ezra’s past highlights include serving as senior vice president at Hill & Knowlton, a leading international communications consultancy; and as a director at The Advisory Board Company, a consulting firm based in Washington D.C.