I’m not sure why I do it – pore through thousands of casino direct mail pieces each year, read numerous press releases, troll on the Internet, heck, casino friends and associates even try to lobby me and influence my selections.
I guess my annual list of The Best (and Worst) Casino Promotions is a labor of love, or a bad habit. But it is gratifying to note that in the 12 years I have been highlighting this stuff, the Best has gotten better (and more frequent). And the Worst? Well it is still incredibly stupid or poorly timed, or not well thought out (and sometimes just plain unlucky). But I think I do detect a trend where there are fewer Worst casino promotions each successive year. Or maybe they are just harder to uncover.
Enjoy this year’s bumper crop of The Best (and Worst) Casino Promotions of 2008. Do not confuse them with the real casino marketing awards, the Romeros: Recognizing Excellence in Casino Marketing. Consider my award efforts an attempt to appreciate the unappreciated, to find nuggets of marketing wisdom in the bold innovations of casino marketing risk-takers, and, yes, to get otherwise smart people to stop doing stupid stuff.