The prestigious Romero Awards, recognizing excellence in casino marketing, were presented at the 2009 Casino Marketing Conference

The Mill Casino Hotel


The prestigious Romero Awards recognizing excellence in casino marketing were presented in a special ceremony at July’s 2009 Casino Marketing Conference at Paris Las Vegas.

Named after casino marketing pioneer and author John Romero, the awards honor those operators who every year best embody the spirit of John’s decades-long crusade for effective, measurable and accountable marketing strategies.

This year saw a record 132 entries submitted by 35 casinos, several of them entering for the first time, vying for 30 awards in 11 categories.

The judges - Jackie Brett, a freelance writer specializing in the Las Vegas entertainment and travel scene; Don Kennedy, director of marketing for Colusa Casino Resort; Amy J. Price-Fanter, marketing writer with Odds On Promotions; and Jack Breslin, senior vice president of marketing for G.A. Wright Marketing - had their work cut out for them sorting through the most competitive field in the history of the “Romeros”.

They made their choices based on a number of demanding criteria: “marketing or promotion concept; strategic rationale and execution; casino revenue and other measurable results; competitive advantage provided to the casino”; and “relationship of the promotion to the casino’s customers and employees and to the community”.

The Casino Marketing Conference is produced by Raving Consulting Company and BNP Media Gaming Group, publishers of Casino Journal and Slot Manager.



DIRECT MAIL - LARGE CASINO
(1,000 or more gaming positions)

Diamond Award
21 AND UP POSTCARD MAGNET
River Spirit Casino, Tulsa, Okla.

Gold Award
MONTHLY LOYALTY PROGRAM
Oneida Casino, Oneida, Wis.

Silver Award (tie)
SEASONAL HOLIDAY CASH OFFER DM CAMPAIGN
Barona Resort & Casino, Lakeside, Calif.

INACTIVE PLAYER CAMPAIGN
Viejas Casino, Alpine, Calif.



DIRECT MAIL - SMALL TO MID-SIZE CASINO
(less than 1,000 gaming positions)

Diamond Award
MORE REWARDS
Big Rock Casino, Española, N.M.

Gold Award
MYSTERY CASH IN 3-D!
Lake of the Torches Resort Casino, Lac du Flambeau, Wis.

Silver Award
CLEAN SWEEPS
Great Canadian Casinos, Nanaimo, B.C.





Big Rock Casino

PUBLIC RELATIONS CAMPAIGN - LARGE CASINO

Diamond Award
COSMIC BINGO
Mystic Lake Casino Hotel, Prior Lake, Minn.

Gold Award
TANKER-A-DAY GREAT GAS GIVEAWAY
Barona Resort & Casino, Lakeside, Calif.

Silver Award (tie)
OBI DONATE & DRIVE JEEP GIVEAWAY
River Spirit Casino, Tulsa, Okla.

DINNER IN THE SKY DECEMBER 5-6, 2008
Seminole Casino, Coconut Creek, Fla.



PUBLIC RELATIONS CAMPAIGN - SMALL TO MID-SIZE CASINO

Diamond Award
SPRING FESTIVAL CULTURAL CELEBRATION FUNDRAISING ACROBAT SHOW
River Rock Casino Resort, Richmond, B.C.

Gold Award
OLYMPIC TRACK & FIELD TRIALS BOOTH
The Mill Casino Hotel, North Bend, Ore.

Silver Award
CELEBRATING 10 YEARS AT THIS LOCATION
Great Canadian Casinos, Nanaimo, B.C.





River Spirit Casino

WEB MARKETING CAMPAIGN - LARGE CASINO

Diamond Award
“SHARE WITH THE BAND” PURL SURVEY
Prairie Band Casino & Resort, Mayette, Kan.



VIP PROMOTION - LARGE CASINO

Diamond Award
DIAMOND CRUISE GIVEAWAY
Barona Resort & Casino, Lakeside, Calif.

Gold Award
ACADEMY AWARDS VIP PARTY, FEBRUARY 22, 2009
River Spirit Casino, Tulsa, Okla.

Silver Award
CRUISIN’ WITH THE CREEK
Seminole Casino, Coconut Creek, Fla.





Barona Resort & Casino

VIP PROMOTION - SMALL TO MID-SIZE CASINO

Diamond Award
WILD WEST DAYS
The Mill Casino Hotel, North Bend, Ore.

Gold Award
BACCARAT ROOM GRAND OPENING
River Rock Casino Resort, Richmond, B.C.





Gold River Casino

CASINO FLOOR PROMOTION - LARGE CASINO

Diamond Award
SOLE SURVIVOR
Prairie Band Casino & Resort, Mayette, Kan.

Gold Award
$800,000 TANKER-A-DAY GREAT GAS GIVEAWAY
Barona Resort & Casino, Lakeside, Calif.

Silver Award
PASSPORT TO ADVENTURE
Black Oak Casino, Tuolumne, Calif.



CASINO FLOOR PROMOTION - SMALL TO MID-SIZE CASINO

Diamond Award
$10,000 PICK A PRESIDENT
Gold River Casino, Anadarko, Okla.

Gold Award
CHINESE NEW YEAR 2009
River Rock Casino Resort, Richmond, B.C.

Silver Award
THE CHICKEN CHALLENGE
Lake of the Torches Resort Casino, Lac du Flambeau, Wis.





Fiesta Casino Costa Rica

E-MAIL MARKETING CAMPAIGN - LARGE CASINO

Diamond Award
TAKE IT OR LEAVE IT CASINO FLOOR PROMOTION SUPPORT E-MAIL CAMPAIGN
Barona Resort & Casino, Lakeside, Calif.

Gold Award
IMPROVEMENT: HOME
Santa Ana Star Casino, Santa Ana Pueblo, N.M.

Silver Award
GO GET WET • Flamingo Las Vegas


E-MAIL MARKETING CAMPAIGN - SMALL TO MID-SIZE CASINO

Diamond Award
HARVESTER KIOSK GAMES CAMPAIGN
Fiesta Casino Costa Rica

Gold Award
MARKET METRIX E-MAIL CUSTOMER SURVEYS
Lake of the Torches Resort Casino, Lac du Flambeau, Wis.

Silver Award
BC GOLD E-MAIL BIRTHDAY CARD
Great Canadian Casinos-View Royal, Victoria, B.C.



HONORABLE MENTION

Bay Mills Resort & Casino • Beau Rivage Resort and Casino • Bill’s Gamblin’ Hall & Saloon • Boulevard Casino • Casinos Regina and Moose Jaw • Cliff Castle Casino • Delaware Park • Diamond Jo Casino • Fairgrounds Gaming & Raceway • Fort McDowell Casino • Grand Casino Hinckley • Grand Casino Mille Lacs • Hon-Dah Resort Casino • Silverton Casino Lodge • Starlight Casino • The Meadows Racetrack & Casino • The Slots at Northland Park.