Aristocrat, FutureLogic, Bally in the news

ARISTOCRAT LAUNCHES NEW MICRO-SITE FOR EUROPEAN CUSTOMERS

Aristocrat Technologies Europe has bolstered its commitment to its customers with development of a new client-facing micro-site.

Hosted at aristocratgreatvalues.co.uk, the site encapsulates the company’s “Great Values” CRM initiative and provides a communications platform for entertainment, news, tips, contacts, monthly information on games, competitions and more.

For a lot of the detailed information available on games it is Aristocrat’s first public forum, the company said.

“This initiative not only gives operators a useful business tool and instant access to the many and varied aspects of our operation, it also gives us the opportunity to open up new channels of dialogue with our customers,” said Daniel Lindsay, general manager of sales and marketing for Aristocrat Europe.

“Its primary role is not as a sales vehicle,” he added, “but as a conduit for an ongoing exchange of ideas.”



FUTURELOGIC NAMED CIRSA'S GLOBAL PARTNER

Cirsa Gaming has named FutureLogic a preferred global technology partner, according to which FutureLogic’s GEN2 Universal will be the preferred printer in Cirsa’s operations around the world and on all Unidesa TITO platforms.

CIRSA, based in Spain, is a leading global operator with 24 casinos, 47 electronic gaming halls, 90 bingo halls and 139 amusement arcades, totaling some 33,000 gaming devices.

Glendale, Calif.-based FutureLogic, a leader in printing technologies for the industry, has shipped more than 1 million printers worldwide since its founding 26 years ago. The company also maintains sales, engineering and service centers in Europe and Macau.

TEST LAB AWARDED NEW CERTIFICATION

Independent laboratory Eclipse Compliance Testing has received ISO 17025 accreditation from The American Association for Laboratory Accreditation for “information technology testing,” further establishing its position as a technically competent lab for the gaming industry.

The accreditation encompasses software and hardware tests on electronic gaming devices, including server-based and lottery systems.

Eclipse Compliance Testing, a division of Nick Farley & Associates, is a full service regulatory compliance test laboratory and EGD consulting organization for the regulated gaming, amusement and vending industries, serving both government agencies and licensed manufacturers. Its management has been testing electronic gaming equipment since 1987. The lab’s expertise extends also to gaming voucher and accounting systems, keno and bingo systems and vending machines and peripheral devices.

The lab is based in Solon, Ohio.



BALLY GROWS INTO NEW DIGS

Bally Technologies is taking on more physical plant in Nevada to keep pace with the company’s growth.

The slot giant has leased approximately 77,000 square feet of additional office space in Las Vegas and Reno, creating new corporate campuses.

“The acquisition of these two facilities demonstrates the strength of our business despite these challenging times,” said Chief Executive Officer Richard M. Haddrill. “These leases will allow us to achieve greater teamwork and work efficiencies for our engineering teams and accommodate further growth.”

Chief Operating Officer Gavin Isaacs said the company has added 36,000 square feet in Las Vegas, relocating 175 game development, advanced development and project management employees.

“We truly have created a Las Vegas campus environment in a great location in the Hughes Airport Industry Center five minutes from the airport,” he said. “Recent upgrades to the landscape and main lobby are being followed by remodels of our showrooms and customer conference center during the early part of fiscal 2010.”

In Reno a new 41,000-square-foot facility adjacent to Bally’s existing offices will provide 340 employees - mostly R&D, customer service, product management and technical support and administrative personnel - with more workspace in a campus-style environment similar to the new location in Las Vegas.

Construction of the new Reno building is scheduled to be completed in September.

Bally, meanwhile, has expanded its reach strategically, striking a game content licensing deal with Australia’s Ainsworth Gaming Technology.

The non-exclusive agreement, covering the United States and Canada, will see Ainsworth video content placed on Bally machines.

Isaacs said Bally was looking forward to a joint success. “Partnering with Ainsworth Game Technology to put their high-performing video content on Bally’s award-winning ALPHA game cabinets is a win-win opportunity for both companies.”

Ainsworth CEO Danny Gladstone said, “This relationship with Bally further strengthens [Ainsworth’s] position in North America and complements the game initiatives previously undertaken.