Inspired Gaming Group has signed a four-year content supply deal with Norsk Tipping, the not-for-profit Norwegian gaming operator.
Inspired will provide its HD Gaming slots, fixed odds and other content for the Multix VLT platform, with the first games planned to go live in mid-September. Inspired’s games will initially be rolled out to 3,000 terminals, however this number is likely to increase during the contract period.
The revenue sharing deal follows a highly competitive tender process, which attracted both large and small content suppliers from across the globe. Inspired is one of only three game providers to have been selected.
The breadth and quality of Inspired’s content is said to be one of the main factors in securing the contract, highlighting a more general trend of how boutique game developers with customisable and bespoke content offerings are outperforming the traditional big slots companies.
The agreement will require Inspired to modify current versions of its software and content to comply with the strong regulatory environment in Norway. This is something Inspired has already shown extensive experience of in Italy through the implementation of its server based gaming platform and content system, which is generally regarded as the most flexible system in Italy and is available and modifiable for any territory.
Mat Ingram, managing director of games at Inspired, said, “It is fantastic to be awarded one of only three game developer contracts by such a well-respected organization and we’re proud to have proven our strengths in the highly competitive tender process. It is testament to the quality of the games the team in the UK is producing and how highly regarded they are in the market.”
“Norsk Tipping explicitly wanted a variety of content types, which is one of the reasons that we were chosen. As a global leader in gaming and skill content, the breadth of our game portfolio makes us a great partner for them,” he added.
Norsk Tipping CEO Torbjorn Almlid said “The range and diversity of content produced by Inspired sets the company apart from many of the other operators that we saw in the tender process. This range, taken together with Inspired’s ability to customize their content for our platform and regulatory environment, makes them the perfect fit for our particular needs. We are looking forward to the first set of games going live on our machines and we are sure they will provide excellent entertainment value for our players.”
Inspired's games division wins contract for Norsk Tipping's Multix VLT platform
June 9, 2011