Merkur Inspired, the partnership between Inspired and Merkur Gaming, has recently announced it will be supplying Betplus with a minimum of 1,000 of its VLTs under a new deal signed.
Betplus is the largest concessionaire in Italy and is the latest major Italian gaming company to select a significant number of VLTs from Inspired, following AAMS approval in August of Inspired’s unique Open VLT platform and its subsequent success in live venues.
The Merkur Inspired partnership was recently launched in Italy by Merkur Gaming, a subsidiary of the well-known German Gauselmann Group, and Inspired Gaming Group (Inspired), the world’s largest supplier of Server-Based Gaming (SBG) terminals. It brings together Inspired’s trusted Open VLT platform, cabinets and games - including the only HD cabinet and games in the marketplace - with Merkur Gaming’s extensive experience in creating top performing slots games and high quality cabinets.
Merkur Gaming already has a strong relationship with many Italian customers following its success in the Comma 6a (AWP) market and is using the same winning formula of quality and innovation to create leading VLT cabinets and games. Inspired’s Open VLT platform was one of the first three to gain AAMS approval and was the second platform to go live in Italy.
“We are committed to providing our customers with the best possible gaming experience and have been really impressed with the range of choice Merkur Inspired VLTs offer,” said Alessandro La Monica, chief executive officer, Betplus. “Particularly when it comes to comparing the range of games on offer, Merkur Inspired seems to be leading the way with new and exciting content for VLTs and by having the largest range of games. The partnership between Merkur Gaming and Inspired, will ensure we can always provide our customers with great content from both companies, all on one terminal and supported by a highly sophisticated VLT platform. We look forward to installing Merkur Inspired VLTs as soon as possible and hope that this is the start of a very strong relationship between us.”
Martin Lucas, managing director of Inspired Gaming Group’s VLT business and board member at Merkur Inspired, noted Betplus is a key player in the Italian gaming market, and the partnership is “extremely proud” to be selected as one of its first VLT suppliers.
“Open VLT, and everything our platform and products can offer, is really bringing a new perspective into the market and it’s important to us that Betplus has recognized the extra flexibility and benefits our platform provides. Our products are very much the future of VLTs and our Merkur Inspired partnership is focused on always innovating to bring customers, such as Betplus, the most cutting-edge technology platform, the most exciting games and top quality cabinets. We look forward to much success with Betplus over the coming years.”
Merkur Inspired signs nine-year VLT deal with Betplus
October 14, 2010