Bally Technologies landed an enterprise-wide, multi-year systems contract with the Seminole Tribe of Florida

Bally Technologies has landed an enterprise-wide, multi-year contract with the Seminole Tribe of Florida to deploy its SDS Windows slot-management and slot accounting system at six casinos in Florida by the end of the 2011 calendar year.

Bally will upgrade the Seminole Tribe of Florida with the latest version of SDS for Windows, which provides gaming operators with a competitive and scalable slot-management system using a modern architecture, delivers flexibility, easy maintainability, horizontal and vertical scalability for any size of casino operation, and advanced reporting for all legacy and new games including multi-game, multi-denom, bonusing, and cashless.

In conjunction with the Seminoles’ installation of SDS, the products that they will be using include Bally’s new soft GMU feature, which uses the iVIEW communication board for interfacing with the slot machine for all gaming transactions, thereby reducing the hardware required for operating the slot floor. This is another advancement in Bally’s philosophy to provide casinos with a one-wire integrated solution for their system network architecture where possible, and increases operational efficiency since content can be downloaded from a central location, rather than the labor-intensive task of upgrading each gaming device.

“We selected Bally Technologies for this major undertaking because we have a strong belief in the direction in which they are taking and evolving their products, and because Bally delivers on its commitments, providing seamless integration with all other Bally products in which we have already invested throughout our enterprise,” said Lyle Bell, senior vice president and chief information officer of Seminole Gaming and chairman of the Gaming Standards Association (GSA).

The Seminole operation is large, consisting of more than 10,000 slot machines at six casinos throughout Florida: Seminole Hard Rock Hotel & Casino – Hollywood; Seminole Hard Rock Hotel & Casino – Tampa; Seminole Casino Brighton; Seminole Casino Coconut Creek; Seminole Casino Hollywood; and Seminole Casino Immokalee.

“After an extensive evaluation and discussion with other gaming operators, it was clear to us that Bally’s slot-management systems are the industry standard. SDS, coupled with all of our other Bally solutions, including the iVIEW player-user-interface network, will enable us to take our point-of-play patron experience to a whole new level,” said Paul Tjoumakaris, senior vice president of gaming for the Seminole Tribe of Florida.

Seminole Gaming is using a host of Bally solutions throughout their operations, which boasts the largest high-speed Game-to-System (G2S) network in the gaming industry run on Bally’s system since 2007. Every one of Seminole Gaming’s more than 10,000 games feature Bally’s iVIEW player-user-interface displays, and the gaming properties are also using Bally Command Center for centralized upload of iVIEW content; eTICKET for ticket-in/ticket-out, Bally Power Bonusing for bonusing and promotions; TableView for real-time table ratings and table management; and CMP for casino accounting, financial audits, reporting and compliance, player ratings, and management of player-loyalty programs.

“We are honored to take our partnership with the Seminoles to the next level with this multi-year commitment that makes the Seminole enterprise the most recent to receive our newest and most sophisticated version of SDS,” said Richard M. Haddrill, Bally chief executive officer. “We’re excited that the powerful combination of Bally Command Center, the soft GMU, and the iVIEW network will help the Seminoles enhance their customer-service programs and increase operating efficiencies. Our technology, combined with Seminole Gaming’s forward-thinking management team, positions their business well for future expansions and evolutions of server-based or downloadable gaming.”

Haddrill noted that “it has been exciting to partner with the Seminoles over the years as they have evolved their operation from a Class II environment to adding Class III games, and now running the largest G2S network in our industry with a reputation as a true technology trailblazer.”

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