Interbrand will represent Elite's slot machine products

Elite Casino Products, Inc. has developed a strategic alliance with John Malin, chief executive officer of Interbrand Gaming, to promote the company’s line of slot machine products.

Interbrand Gaming will be representing Elite Casino Products (ECP) in the United Kingdom, Europe, South America and United States. At a recent interview, ECP and Interbrand executives outlined the advantages of the alliance, “We are pleased to have the opportunity to work with John Malin and Interbrand,” states Scott Irving, managing director of ECP. “John brings a great wealth of industry knowledge and years of sales experience that will expand the reach of ECP in the worldwide market.”

“And to complement that,” John Malin commented, “Interbrand Gaming’s core business strategy is to work in partnership with innovative, gaming suppliers who can offer OEM’s quality components that are tailored to meet specific and often bespoke requirements. The addition of ECP to the Interbrand Gaming portfolio enforces this ethos.”

Elite Casino Products, Inc., is a manufacturer of high-quality electro-mechanical products and assemblies, specializing in gaming applications. The company’s standard product lines include slot machine cabinets, bases, top boxes, and toppers. From concept development to production, ECP assists clients with innovative engineering design and custom assemblies for a variety of slot products.

For more information about Elite Casino Products or Interbrand Gaming, visit the companies’ websites