Seen as a way to reward guests wishing to obtain cash for their gaming entertainment

Starting on Jan. 10 and running through the end of February, Colusa Casino Resort is running a “SmartAdvance” promotion as a way to reward guests wishing to obtain cash for their gaming entertainment.

“SmartAdvance is a powerful product with indisputable material benefits to a casino’s profitability. We are always looking for unique ways to reward our most valuable customers and grow our bottom line – we believe SmartAdvance will be a key program to help accomplish this goal,” said Victor Fernandez, general manager of Colusa Casino, located in Northern California.

A recent SmartAdvance promotion yielded these results:
*A dramatic 90 percent increase in overall dollars to the gaming floor.
*Patrons who had historically avoided cash advance transactions due to the high fees did cash advance for the first time.
*Patrons who previously completed cash advance transactions showed a 40% increase in their average ticket.

“SmartAdvance is a powerful product with indisputable material benefits to a casino’s profitability,” said Sightline Payments Executive Vice President of Sales Diran Kludjian.

Sightline Payments has invested considerably in innovative payment technologies to the gaming market, ensuring the most reliable, secure, and convenient solutions for consumers to access their funds in a casino. Sightline’s transformational approach to the industry focuses on delivering unique solutions that generate new and meaningful revenue at reduced expenses to the casino operator.

Colusa Casino Resort is owned and operated by the Cachil Dehe Band of Wintun Indians. Las Vegas-headquartered Sightline Payments’ mission is to be one of the gaming industry's preferred cash access and ticket redemption providers by focusing on delivering outstanding value, continuous innovation, exceptional guest experience, and consistently fulfilling a customer-focused promise. For more information, visit www.sightlinepayments.com.