Adds apps for Android and BlackBerry operating systems to existing iTunes offering
MGM Resorts International recently launched 12 free applications on Google’s Android and is set to launch them on Research In Motion’s BlackBerry OS in March.
Previously only available on iTunes, the expansion into additional operating systems allows MGM Resorts International to deliver new ways to explore its Las Vegas hotels and attractions for a broader customer base.
“We’ve created a dynamic new way to engage our guests with a convenient information and reservation system and the response on iTunes so far has been incredible with more than 200,000 downloads,“ said Scott Voeller, vice president of Brand Strategy and Advertising for MGM Resorts. “The overwhelming popularity of Smartphones initially motivated us to create the apps for iPhones, but the opportunity to reach more guests with exclusive offers and content and also receive their direct feedback encouraged us to expand to Android and BlackBerry users.”
Feature-rich resort applications for ARIA, Bellagio, MGM Grand, Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, Excalibur, and Circus Circus in Las Vegas and Beau Rivage in Biloxi, Miss. deliver some of the world’s most immersive interactive resort experiences currently available.
In addition to the resort apps, MGM Resorts and MacroView Labs developed “Entertainment of Las Vegas,” an app expressly designed to deliver video previews, show times, event calendars, directions and the ability to purchase tickets to all of MGM Resorts’ Las Vegas entertainment and attractions.
For more information on MGM Resorts mobile apps, go tohttp://www.mgmresorts.com/mobile/mgm_grand.aspx.
MGM Resorts International expands mobile app services
February 3, 2011