Bally Technologies has appointed Ramesh Srinivasan as president and chief operating officer. In his new role, Srinivasan will be responsible for all of Bally’s worldwide games, systems, and server-based solutions, as well as customer service, reporting to Chief Executive Officer Richard Haddrill.

Srinivasan joined Bally in 2005 as executive vice president of Bally Systems. Under Srinivasan, Bally Systems has become the clear market leader, positioning Bally to capitalize on the convergence of the games and systems businesses as well as emerging mobile and web-based gaming platforms.

Gavin Isaacs, the company’s chief operating officer for the past four years, will depart Bally effective March 30 to join Shuffle Master Inc. as its chief executive officer.

“Ramesh Srinivasan has been a terrific business partner for more than 11 years across two companies, and I am confident that his outstanding track record of success will continue in these new responsibilities,” Hadrill said. “Gavin Isaacs has been an important part of our success at Bally, and we wish him well at Shuffle Master.”

Bally Technologies also announced that Bryan Kelly, who has been leading Bally’s Innovation Lab and has been integral to many of the company’s recent breakthrough technologies, has been promoted to senior vice president of technology and will continue to lead Bally’s technology innovation efforts as well as networked gaming, reporting to Haddrill.

The company promoted Derik Mooberry to senior vice president of products and operations, reporting to Srinivasan, capitalizing on Mooberry’s leadership experience in both Bally Games and Systems’ organizations.

Robert (Bob) J. Parente, who joined Bally in 2009, has been promoted to vice president and managing director of Canada to lead all of Bally’s activities in this growing gaming market.

Bally also announced that John Connelly, who previously served as company vice president of international, will rejoin the company as vice president of business development with responsibility for new markets, partnerships, and acquisition activities, reporting to Haddrill.

Senior Vice President Bruce Rowe will continue his responsibilities as the executive responsible for Bally’s strategic direction.

In other news, Bally announced the appointments of Josephine Linden and W. Andrew McKenna to its Board of Directors.

Linden is an adjunct professor in the Finance department of Columbia Business School and also currently serves as the treasurer and a trustee for the Collegiate School and is also a member of the Council on Foreign Relations. In addition, she serves as the financial advisor for HRH, the Prince of Wales Foundation, and is a member of the Advance Australia Global Advisory Board. She recently retired from Goldman Sachs as a partner and managing director after being with the firm for more than 25 years, where she held a variety of roles, including regional manager of the New York office for Private Wealth Management, head of Global Equities Compliance, and an advisor to GSJBWere, Australia.

McKenna currently serves as a member of the Board of Directors and Audit Committee Chair of AutoZone, Inc. as well as chairman of the Supervisory Board of Georgia BioMass, LLC. He previously served as lead director and Audit Committee chair for Danka, Inc. and president and member of the Board of Directors of Inc. Prior to that, McKenna held various positions with The Home Depot Inc., including senior vice president of strategic business development, divisional president, and chief information officer, and he spent 16 years at Deloitte Touche Tohmatsu International, the last 10 years as partner.

“We are fortunate to have such a broad and deep senior management team and excited about Josephine and Andy joining our Board of Directors,” said Kevin Verner, Bally chairman of the board. “With the recent extension of Richard Haddrill as Chief Executive Officer, and the technology direction of the future of gaming, these changes and additions will serve our shareholders well in the years ahead.”

Just last week, Bally showcased its cutting-edge systems products at its Bally Technologies Systems User Conference 8. A floor-wide Virtual Racing event, U-Spin bonusing in action, new mobile innovations and visionary concepts for the future were among the highlights of the conference, attended by nearly 400 gaming industry executives at the Pechanga Resort & Casino in Temecula, Calif.

Following through on its theme “Products in Action,” the Bally conference allowed attendees to see its latest bonusing and networked-gaming solutions live on Pechanga’s slot floor. The solutions are designed to help create unique player experiences, drive revenue, and streamline operations for Bally customers.

Attendees got to see Bally’s iVIEW player-communication technology for the networked floor. More than 2,400 games have the iVIEW player-user-interface, and Bally’s iVIEW game screen player-user-interface was featured on 1,200 gaming machines from Aristocrat, Bally, IGT, Konami and WMS. iVIEW DM allows gaming operators to present personalized content, such as player account information and directed marketing messages, on the main game screen without interrupting play. iVIEW DM also enables point-of-sale marketing to improve player experiences.

Among the other highlights of the conference were Elite Bonusing Suite, the Bally CoolSign media-management solution, U-Spin Bonusing, Bally TV, and the Bally App, which lets players stay connected to their favorite casino and access key player’s club features, safely and securely, from their smart devices including the iPhone, iPod Touch, and Windows 7 mobile phones.

Attendees also were treated to speeches by football great Emmitt Smith and renowned futurist Dr. James Cantor.