Hooters Casino Hotel in Las Vegas is leveraging serious hotel software technology from Maestro to increase revenue and reduce reservation cost. The 696-room hotel is using online specials and promotion codes linked to its Maestro Property Management System and ResWave online booking software to increase its share of Las Vegas-bound travelers. Seventy-five percent of responders to a recent promotion booked the property’s special offer and many requested room upgrades.

We work with Maestro Web Connection Team to increase online revenue “We installed Maestro Front Office and ResWave web booking when Hooters Casino Hotel opened,” said John Shearer CRME, revenue manager for Hooters Casino Hotel. “The Internet is one of our strongest reservation channels and we work with Maestro’s team to expand our online presence and optimize promotions with more effective strategies that increase revenue. Our recent promotion-code project with Maestro combines targeted email blasts, new room types coupled to updated promotions, and integrated ResWave reservation software booking engine links. The email open rate for our most recent special offer was excellent, many responders booked the promotion.” Hooters Casino Hotel verified its current strategy’s effectiveness by using ResWave to compare similar promotions for the same day a year ago. “Maestro’s ResWave booking engine provides great promotion analytics to help us improve our success rate continuously,” Shearer said.

Shearer explained how Hooters improved its response rates. “Our early promotions and codes did not yield the return we wanted. The Maestro team evaluated our positioning and helped build new promotion landing pages, updated our room types, and linked them to our promotions. We tested the new codes and room types in ResWave with a Valentine’s Day promotion linked to an attractive Maestro landing page with photos of our rooms. The difference in response was like day and night, the promotion was very successful. We tracked the conversions with ResWave so we know the effectiveness of each special we broadcast.”

Shearer described the numbers generated by their most recent online Valentine’s Day special. “The promotion instantly generated 100 room-nights for our last-minute sale that converted through our ResWave booking engine.

With its Diamond Plus Service, Maestro goes beyond conventional PMS to deliver revenue-generating tools and services empowering operators to increase profitability, drive online bookings, centralize operations and provide high-touch service. Hooters attributes increased revenue to the promotion landing pages the NORTHWIND-Maestro team created. “Our room upgrade bookings are growing because we now display room types with attractive photos on our promo landing pages. The Maestro system is very reliable. We run promotions all the time and ResWave’s upgrade options make it easy for guests to request the upgrade and this boosts our revenue,” Shearer said. Hooters uses its own guest database and also utilizes another company’s to broaden its email promotions’ reach to direct respondents to Hooters’ ResWave booking page that has accurate real-time availability so guests always get the room they expect.