MGM Resorts and sbe join forces on global rewards platform
Through the partnership, sbe’s Preferred Partners, Founders and VIPs as well as MGM Resorts’ M life members now have exclusive access, benefits and privileges that span each company’s portfolio of award-winning resort, hotel, casino, restaurant, spa and nightlife brands.
M life is MGM Resorts’ dynamic new loyalty program launched in January 2011. With a single account, M life members enjoy benefits, rewards and privileged insider access to incomparable accommodations, restaurants, nightlife, shopping, shows, gaming and spas within 15 MGM Resorts destinations nationwide. Combined, sbe and MGM Resorts reach millions of guests worldwide.
“As a global leader in hospitality, MGM Resorts is very pleased to offer its M life members and sbe’s Preferred Partners expanded access to exclusive lifestyle experiences,” said Bill Hornbuckle, chief marketing officer of MGM Resorts. “Together, we’re redefining hospitality for a clientele that demands added benefits, privileges and customization. Partnering with sbe provides unprecedented access for millions of M life members to the 18, and ever growing, sbe assets within its award-winning Hospitality and Entertainment Collection.”
Sam Nazarian, sbe founder and CEO, said that partnering with MGM Resorts, led by Chairman and CEO Jim Murren and Chief Marketing Officer Bill Hornbuckle, represents “an absolute honor and a move that underscores sbe’s commitment to innovating hospitality. Now, we’re able to share the sbe approach with millions of individuals who demand heightened lifestyle and hospitality experiences.”
The partnership marks the first time that two of the biggest brands in hospitality and entertainment have joined forces to connect two significant markets in Los Angeles and Las Vegas that share a celebrated history.
Member, guest and employee benefits realized through the partnership include access to VIP and global concierge services, discounts across resort, hotel, restaurant, spa and nightlife venues, exclusive event access and partner promotions.
Additionally, the partnership will provide hospitality benefits for the thousands of sbe and MGM Resorts employees.
sbe and MGM Resorts recently began introducing the platform to their members and guests through a convenient registration program.