System allows marketing programs and promotional coupons to be distributed to slot customers on a real-time basis
TransAct Technologies and Foxwoods Casino Resort and MGM Grand at Foxwoods have announced an agreement for the printer company to install its EPICENTRAL Print System in 300 of the property’s slot machines for a trial period beginning in December.
“We’re looking forward to experiencing the EPICENTRAL Print System and hearing feedback from our loyal gamers,” said Lou Rosa, vice president of slot operations for Foxwoods. “With over 6,000 slot machines on our award-winning property, we’re always looking for ways to differentiate Foxwoods and MGM Grand at Foxwoods from the competition and believe this partnership will help us do just that.”
The new EPICENTRAL Print System – connected directly to TransAct’s ServerPort device inside the slot machine – is an easy-to-use, cost-efficient software system that will enable Foxwoods to internally develop marketing programs and promotional coupons to be distributed to customers on a real-time basis at a slot machine. Additionally, the system will work with all existing slot systems and games as it is separate and distinct from the slot system itself. With this, Foxwoods will be able to use the EPICENTRAL Print System to connect to any existing slot machine, regardless of the game’s manufacturer or the current slot system, as long as the slot machine is equipped with a TransAct Epic 950 printer.
“We are thrilled to be partnering with Foxwoods, one of the largest and preeminent casinos in the country, in introducing the EPICENTRAL Print System to the public,” said Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies.
“We believe the EPICENTRAL Print System will be a significant addition to Foxwoods’ marketing program as it will enable the casino to reach out in real-time to its customers with multiple marketing and promotional messages to incentivize additional play time on the slot machines, promote incremental purchases throughout the property or induce additional visits in the future. We look forward to a successful trial run and the possibility of a major expansion of the system at Foxwoods in the near future.”
Through the use of this software system, Foxwoods will have the ability to provide players with special drawing entries, real-time promotional coupons and marketing messages, restaurant meals, show tickets and hotel rooms, among many other possibilities. Essentially, Foxwoods will be able to use the EPICENTRAL Print System to create multiple promotions and incentives to either increase customer time spent on the casino floor or encourage additional visits.
Foxwoods, TransAct announce agreement to install EPICENTRAL
November 11, 2010