System will continue to monitor and support 11,000 games in six Ameristar casinos
After an extensive process, Ameristar Casinos has selected Aristocrat’s Oasis 360 system to continue to monitor and support its 11,000 games in six casinos in Colorado, Iowa, Mississippi, Missouri and Nevada.
“This was an exceptionally challenging RFP process in which we were battling head-to-head against every other major supplier’s system,” said Aristocrat President Nick Khin. “We are absolutely thrilled that Ameristar, with every choice available to it, chose to continue our eight-year partnership. We are very confident in our product, and in our team, and we know that we will continue to deliver everything that Ameristar expects so that it can continue to provide outstanding service to their players.”
Ameristar CIO Sheleen Quish said the company carefully scrutinized every major system, with the goal of finding the system that best suited its extensive marketing goals. “We chose to stay with Aristocrat because we believe the Oasis 360 system is extremely powerful and Aristocrat’s future development path is aligned with our corporate initiatives,” she said.
Oasis 360 is the casino system used and trusted by nearly 270 casinos in North America, more than any other system. Oasis 360 is one of the gaming industry’s most sophisticated systems, and includes robust, proprietary features such as the BlackBart accounting tool; Marketing Manager that empowers casinos to market to players with offers players want most; SpeedMedia that delivers content-rich messaging directly to players on the casino floor; and PersonalBanker, that allows players to personally oversee their account.
Aristocrat wins RFP to retain Oasis 360 system at Ameristar
September 2, 2010