Check out our 'World of Slots' quick guide before wading through the sea of slots that is the centerpiece of this month's G2E in Las Vegas

Crowds fill the show floor at last year’s Global Gaming Expo.

Wading through the sea of slots that is the centerpiece of the Global Gaming Expo is a daunting challenge for any gaming executive.

 The latest and greatest products will be showcased at G2E, the industry’s biggest event, as thousands of attendees descend upon the Las Vegas Convention Center to seek out new gaming experiences to bring to their players in the coming months.

Hundreds of new games, themes, technological advancements and playing twists await  gaming executives, who will cover a lot of ground in the expo’s three days from Nov. 18 through Nov. 20. They must separate the window dressing from the truly great new games and concepts, and begin putting together a plan of action for the coming year.

To that end, Slot Manager offers World of Slots. It is designed to offer a quick guide to highlight games being shown by the industry’s leading game manufacturers. This year, we’ve also included a World of Peripherals listing to offer a heads-up on those non-game products that can be crucial to an efficient, profitable slot floor.

We hope it makes your quest just a little bit easier.


  • Privately held
  • Headquarters: Pleasantville, N.J.
  • Employees: 300
  • Web site:
Company description:As the largest slot manufacturer and diversified casino supply company in the Atlantic City/Philadelphia region and one of the largest privately owned companies of its kind in the world, AC Coin & Slot plays a pivotal role in bringing slot floors to life across North America. The company offers turnkey solutions for casinos that encompass proprietary bonusing slot machines and community games, custom interior signage, sculpted displays, ergonomic seating and slot bases, all of which can be combined to form custom-themed slot environments.  It is the exclusive distributor of IGT gaming devices in Atlantic City and the Caribbean and utilize IGT pay tables in all of their bonusing slot machines. This year marks AC Coin & Slot’s 30th anniversary serving the gaming industry and will stand as a benchmark of achievement for the company.

Key executives:
  • Mac Seelig, president, founder
  • Jerald Seelig, executive vice president and general manager
  • Jeffrey Seelig, chief financial officer
  • Jason Seelig, executive vice president, corporate accounts
  • Tom McCormick, executive vice president and general counsel
  • Christopher G. Strano, vice president of sales and marketing
Games:Famous for introducing popular slot games such as Slotto, AC Coin recently launched Break the Bank Slotto, a sequel to the company’s flagship product. The company also has had success with its new Bankroll, an innovative bonusing game that features sheets of “money” that look as if they are being printed on a printing press. The company has been at the forefront of the slot industry with its popular five-reel games including Bingo Nights, Bonus Party, Mega Multiplier Bankroll and Mega Poptastic Super Bonus.

New games: In this year alone, AC Coin has released 16 proprietary bonusing games and four community-style games, and the company has outfitted the slot floors of dozens of North America’s casinos, including a custom-themed Havana Rooftop Slots environment for Tropicana Atlantic City. In 2008, AC Coin released games with 25 line and higher pay tables, enhanced visuals, superior audio, ergonomic bases and chairs, and social games that bring excitement to the slot floor and encourage casino patrons to share the enjoyment of playing together. Proprietary games such as When In Rome, Chef’s Daily Special and Big Game Show Gold Edition Bonus doubled and tripled slot floor averages in nearly all installed locations across North America. Others, such as Super Bankroll Bonus and Slingo Bonus Deluxe demonstrated AC Coin’s leadership in community gaming and its effort to bridge the worlds of online and casino entertainment. The industry’s increasing reliance on bonusing games has prompted AC Coin to develop a plan to release 30 percent more slot titles in 2009 than in 2008-more games than ever before in the company’s history. Upcoming AC Coin & Slot games such as Wild Native Spirit, Double 3x4x5x Pay Slottoand Big Cash Slotto Sweepstakes will kick off this effort, appearing in casinos across North America as early as this month, including surrounding the G2E conference in Las Vegas.


  • Stock Symbol (ASX: AGI)
  • Global headquarters: Newington, NSW, Australia
  • U.S. headquarters: Fort Lauderdale, Fla.
  • Web site:
  • Stock Price: $.088*
    *Australian dollars
Company description:For more than half a century, the Ainsworth name has been synonymous with the gaming industry. In 1995, Len Ainsworth founded Ainsworth Game Technology Ltd. with a commitment to become a leading manufacturer and supplier of gaming solutions. Today, with global vision and leadership, Ainsworth Game Technology is revolutionizing the global gaming market with its range of gaming slot products and a vast library of game software. With a fully integrated operation including design, development, assembly testing, sales and field service, Ainsworth encompasses the entire product development cycle, from conception through to installation, service and support. Ainsworth pioneered the 26-inch monitor EGM with the release of its Ambassador gaming machine in 2001. This successful concept is now distributed throughout Australia, Europe, Asia and the Americas. Ainsworth, an Australia-based company, is licensed to manufacture gaming machines with offices and distributor arrangements throughout the world. Len Ainsworth, a member of the industry’s Hall of Fame, is also the founder of Aristocrat, one of the world’s largest gaming companies.

Key executives:
  • Leonard Hastings Ainsworth, executive chairman
  • Steward Wallis, independent non-executive director
  • Graeme Campbell, independent non-executive director
  • Danny Gladstone, chief executive officer
Products:At G2E Ainsworth will celebrate the launch of the exciting new GamePlus products Firestrike, House of Fortune, Double Hit, Play 50Lines / Play 40Lines, Devil Dollars, Wild Birds and the enhanced Jackpot Kingdom. These spectacular new additions to the successful GamePlus product range, complemented with Ainsworth’s Ambassador SL slim line cabinet, provide slot managers with a vast array of new options to mix and match games into a variety of exciting formats, including link mystery progressives and standalone mystery progressives.
New games:Ainsworth is excited to reveal its newG2E 2008 lineup in Booth #3030, headlined with the innovative Play 50Lines and Play 40Lines game range. Featuring new high-volatility games, long arrays of stacked wilds, unique Play 50Lines & Play 40Lines symbol patterns, “$” Mystery SAP and Firestrike three-level mystery progressive link options and with a host of frequent hitting free game features, Ainsworth’s Play 50Lines and Play 40Lines games are set to provide the ultimate “stacked” gaming experience. House of Fortune is Ainsworth’s new three-level mystery linked progressive, complemented by a library of AGT 20, 25, 30, 40, 50Line Asian themed games and each including a two-level mystery SAP option. Central to the progressive link package is Ainsworth’s House of Fortune game, which features highly realistic Asian-themed graphics, a choice free game feature and stacked symbols to create a high incidence of coinciding wins to excite players. Ainsworth’s enhanced Jackpot Kingdom link progressive is roaring with the release of new games including Mystic Africa, Secret Garden, Paradise Moon, Wild Outlaw, Reel Hot 7’s, Amazon Gold, Aztec Fortune and Dream Run. Jackpot Kingdom is a four-level, linked, 30-line minimum, fixed bet progressive product, complemented by the finest graphics and signage presentation with strong new game themes, featuring rapid retriggering free games and exciting arrays of stacked wilds. Devil Dollars and Wild Birds are the first released games with Ainsworth’s new bonus pay-lines concept. Bonus pay lines allows players the opportunity to double the number of pay lines from 25 in the primary game, to 50 pay lines during free games with an extra 5 credit wager per game. Devil Dollars and Wild Birds include arrays of additional stacked symbols and choice of free games and multipliers to give players entertainment value for a 30-credit minimum bet. Ainsworth introduces its new standalone progressive brand Double Hit and the release of the first Ambassador Double Hit game, Wonder World. Wonder World offers five ways to win including two standalone progressive levels plus two bonus-prize levels, all triggered by any five-of-a-kind line win. In addition Wonder World includes an action-packed free game feature with rapid-hitting, five-free-game re-triggers. Other new Double Hit games include Solid Gold, Royal Diamonds and Blue Whale.


  • Privately held
  • Headquarters: Rutzenmoos, Austria
  • Web site:
Company description:Amatic Industries, founded in 1993 by Reinhold Bauer, offers a range of gaming machines popular with players in many gaming jurisdictions throughout the world. The company, which started with fewer than two dozen employees, manufactured its first video machines under the company trademark in the first year of operation, and in 1994 the product range was extended with a new countertop model of a multi-game configuration. Today, the company produces single machines as well as diverse multigame configurations.

Key executives:
  • Reinhold Bauer, president and founder
  • Tatjana Bauer, sales manager
  • Thomas Engstberger, sales manager
  • Sandra Kaiser, marketing manager
  • Ingrid Windischbauer, purchasing manager
Games: The company’s flagship game is the Roulette Grand Jeu Prestige, the successor to the successful Roulette Grand Jeu. This multiplayer game accommodates six, eight or 10 players. It allows each to participate in a live roulette game from the privacy and comfort of an individual video terminal. The drag-and-drop betting system allows for easy betting, and the ergonomic design allows player to enjoy the game in comfort with a full view of the wheel at all times. Da Vinci Secret, a five-reel game with nine, 10 or 20 lines, takes the player on a mysterious gaming adventure. The theme of the game is modeled after the blockbuster film, “The Da Vinci Code,” based on Dan Brown’s best-selling book. Among multiline video games are 80 days, Billy’s Gang, Bingo Party, Cool Diamonds, Dragon’s Gold, Flying Dragon, Magic Dolphins, Pharao, Three Heroes and Viking. Video reel games include: Bingo Star, Diamond Dreams, Hot Fruits and Octopussy. The company also produces Draw Poker, a multigame video poker product.

New games:Come aboard of the famous HMS Victory and join Horatio Nelson on his legendary battle of Trafalgar with Admiral Nelson. This is what players experience when they play Amatic’s new five-reel game with 9, 10 or 20 win lines and an exciting bonus game. Three bonus symbols on any position on the screen trigger the free game bonus with 10 free spins. During this bonus, the ship and admiral symbols are wild and substitute for all others except the scatter symbol. Additionally, more free spins can be retriggered. Every time the Admiral symbol appears together with at least two scatter symbols the scatter wins will be doubled for each admiral on the screen. Mega Multi Game is the next generation of the popular Multi Game series. State-of-the-art technology and the latest development in game design define this new gaming platform. The double-monitor system provides more entertainment and information and allows the player to keep track of the win table at all times.

Aristocrat’s Mr. Cashman and VIRIDIAN cabinet.


  • Stock symbol (ASX: ALL)
  • Global headquarters: Lane Cove, NSW, Australia
  • U.S. headquarters: Las Vegas
  • Employees: Approximately 2,140 employees worldwide
  • Web site:
  • Market capitalization: $2.55 billion*
  • EBITDA: $368.7 million**
  • Stock price: $7.40*
  • Revenue: $1,122 million**
  • Operating cash flow: $229.8 million**
    *as of 9/22/08
    **year end 2007 Australian dollars
Company description:Founded in 1953 in Sydney, Australia, Aristocrat has spent five decades pioneering a distinctive brand of gaming entertainment. With more than 50 years of industry experience and a global staff of more than 2,000, Aristocrat Leisure Limited has built on its Australian market leadership and reputation to become a premium supplier of ground-breaking technology and services to the international gaming industry. Aristocrat has offices in Australia, the United States, New Zealand, the United Kingdom, Russia, Argentina, South Africa, Japan and Macau. Aristocrat Technologies Inc. is the U.S. subsidiary of global gaming leader Aristocrat Leisure Limited. Aristocrat Technologies designs and markets gaming machines, progressive systems and the Oasis Casino Management System. Las Vegas is the location of Aristocrat’s North and South American operations. From this base, the company supplies products to casinos, casino-hotel resorts and racetrack-casinos.

Key executives (United States):
  • Nick Khin, president and CEO, Americas
  • Simon Ashley, senior vice president and chief financial officer
  • Sean Evans, senior vice president, sales
  • Jason Walbridge, senior vice president, integration and service
  • Tom Smock, senior vice president and general counsel
  • Jim Morrow, vice president, R&D, global games and platforms
  • Kelly Shaw, vice president, systems sales & marketing
  • Paul Davis, vice president, business operations
  • Walt Hawkins, vice president, business development
  • Ted Hase, assistant vice president, R&D, global games and platforms
  • Ed Pool, assistant vice president, R&D, systems
Games: Aristocrat offers a full suite of standalone video and stepper slot machines, multistation and multilevel progressive gaming, as well as Oasis, a casino management software system. The backbone of Aristocrat’s product portfolio consists of the multiline, Reel Power standalone and Hyperlink product offerings. Multiline games are the hallmark of Aristocrat. They use a variety of different line combinations across five reels in order to pay out. Aristocrat produces three-, five-, nine-. 10-, 15-, 20-, 25-, 50-, 100+ -line games in a variety of denominations. Aristocrat’s patented Reel Power games involve the purchase of reels instead of lines, which opens up the power of scatter pays for all winning combinations, imparting a fresh new way to play. Hyperlink, Aristocrat’s patented linked bonusing product, connects entire banks of gaming machines to a progressive four-level jackpot. Hyperlink’s most distinguishing feature is its unique second-screen jackpot game that, when randomly triggered, determines the level of the prize.

New games: Just when you thought it was safe to go back on the tradeshow floor, Aristocrat unleashes JAWS, a new video slot based on the blockbuster film by Universal Pictures. Dare to play, and you will be swimming in credits and fun. Last year, Aristocrat premiered its new The Sopranos slot, and this year, the company is unveiling The Sopranos progressive video product, which will give players even more bang for the buck with five thrilling bonus features and actual video clips from the show. Aristocrat is proud to present Hit the Heights, a new six-level standalone jackpot product incorporating a unique “wheel” bonus screen across all four new base games. An overwhelming hit of G2E 2007 was Aristocrat’s VIRIDIAN cabinet, a revolutionary, energy-efficient product for video slots. This year, Aristocrat brings the technology to reel spinners with the VIRIDIAN RFX. Mega Millioni$er is a GEN7-driven multisite progressive in which players can win at least $1 million in GLI markets and $2 million in Nevada. This Hyperlink game combines the excitement of GEN7 multigame video machines and the new VIRIDIAN RFX5, Aristocrat’s upcoming five-reel mechanical product. Downloadable games continue to fascinate the gaming industry, and Aristocrat is ahead of the pack with innovative content and Ethernet-driven capabilities fueled by GSA’s G2S protocol. Also fueled by the power of Ethernet is Aristocrat’s new Oasis 360, which gives an even more in-depth player profile than ever before. And a wealth of new GEN7 games will light up players’ eyes and operator’s bottom lines.These and more will be on display in Aristocrat’s booth, #1210.

Atronic’s Deal or No Deal game.


  • Headquarters: Atronic International, Luebbecke, Germany
  • Atronic Americas: Scottsdale, Ariz.
  • Atronic Australia: Melbourne
  • Atronic Systems: Graz, Austria and Monaco
  • Employees (Lottomatica, parent): 5,900 worldwide
  • Web site:
Company description: Serving the worldwide gaming industry for more than 15 years, the Atronic Group is a leading provider of casino games and services. Atronic International, Atronic Americas and Atronic Systems, maintain offices in the US, Europe, Russia, Latin America, Asia and Australia. Atronic is dedicated to delivering the highest quality of entertaining games and products, including dynamic casino management and linked gaming solutions, which are being operated in 100 countries worldwide. Atronic holds a total of 226 worldwide gaming licenses including the United States, where it is licensed to sell machines in 25 states and to 164 tribes. Atronic is 100 percent owned by GTECH Corp., a leading gaming technology and services company, providing innovative technology, creative content and superior service delivery. GTECH Corporation is wholly owned by Italian Lottery operator Lottomatica S.p.A., one of the world’s largest lottery operators and a market leader in the Italian gaming industry. GTECH and Lottomatica together create a fully integrated lottery operator and gaming technology solutions provider – a combined company with worldwide scale, considerable financial strength, and industry-leading customer solutions. Lottomatica is publicly traded on the Italian Stock Exchange and has more than $2.0 billion in revenue and 5,900 employees in more than 50 countries. GTECH and Lottomatica operate under Gruppo Lottomatica, which is majority owned by De Agostini, which belongs to a century-old publishing, media, and financial services group.

Key executives:
  • Gerhard Burda, chief executive officer, Atronic Group
  • Thierry Aiglon, chief operating officer, Atronic International
  • Ken Bossingham, chief operating officer, Atronic Americas
  • Todd Nash, vice president, business development and corporate strategy, Atronic Americas 
  • Markus Stenzer, CFO, Atronic Americas
  • Sylvia Dietz, executive director, global marketing
Games:Atronic is known for its interactive game themes and its innovative e-motion  cabinet. E-motion, which company officials dub the “new age of video,” features dual screens, high-powered video processors and ergonomic design, including the industry’s only height-adjustable playfield. Serving more than 1,300 casinos globally, Atronic has approximately 130,000 machines deployed worldwide. Hosting more than 200 active great games, its game library is ever-expanding, supporting its state-of-the-art slot machines. Atronic’s linked gaming products include a vast array of wide area progressives, multilevel jackpots, bonus features, and competitive and community bonus games. Well-known brand names such as The Game of Life, Deal or No Deal, and King Kong Cash have all found their way into the linked-gaming portfolio.

New games:Atronic’s game library is expanding, supporting its state-of-the-art slot machines. The company’s premium slot machine e² leads the way, providing outstanding player convenience and optimum serviceability for operators. The Harmony Slant Top provides its own cutting-edge technology with a stylish modern design and increased flexibility for players and operators. As part of GTECH’s Gaming Solutions group, Atronic also offers Spielo’s latest slot machine, the prodiGi Vu. Equipped with the sensys platform, the prodiGi Vu offers features that greatly enhance the player’s experience and a design that welcomes future innovations. Adding to the company’s library of linked gaming products are games based on the Three Stooges brand; the popular television show Stargate; as well as exciting new concepts and titles for the Deal or No Deal family of games. Also new this year is an innovative community bonus concept called Tree of Riches, in which all players have the chance to share in the winnings.  Finally, available on the prodiGi Vu cabinet, is the tournament software TournaMaster and the multigame, multilevel, standalone progressive Jewelly. The impressive Titan machine, the first fully functional, oversized video gaming machine, has received several upgrades including a move to the Hi(!)bility platform. Standing at six-and-a-half feet high and more than three feet wide, this longtime favorite offers all the same features as a standard slot machine. Atronic Americas’ Passion Slots follow suit standing at an impressive eight feet tall when mounted on an 18-inch base and will initially be available with licensed and unlicensed titles. The three-reel version includes a fourth LCD display reel featuring multiplier symbols and bonus game triggers. The new five-reel is the next phase in the Atronic stepper series. Featuring five full-sized reels backlit by intense LED technology, the Passion Deluxe incorporates multiple video screens to the classic stepper. Atronic brings the thrill of live roulette to the next level as the North American manufacturer for Pockaj d.o.o., a Slovenia-based company, and its Alfastreet product line of multiplayer electronic roulette stations.Atronic will be in G2E Booth #1282.


  • Stock symbol: (6425: JSDA OTC)
  • Headquarters: Tokyo
  • Web site:
  • Stock Price: 2,130 JPY
  • Market capitalization: 191.4 million JPY
Company description: Aruze Gaming is a Japanese leader in the development, manufacturing, and sales of pachislot, pachinko and other amusement machines. The company also develops, manufactures and markets home-use and commercial-use game equipment. Aruze also plans and designs pachinko halls, sells equipment parts, and conducts real estate rentals, leasing and building maintenance. The operations are carried out through four divisions: slot and pachinko machines, real estate, game machines and other. Aruze possesses licenses to both manufacture and distribute casino machines in the American states of Nevada, Mississippi and New Jersey. Aruze Gaming America is a 100 percent-owned subsidiary based in Las Vegas. The company also maintains affiliates in Australia (Aruze Gaming Australia, formerly Pacific Gaming Pty. Ltd.) and South Africa (Aruze Gaming Africa (Pty) Ltd., formerly Universal Distributors of Nevada, South Africa). The company, which owns about 24 percent of Wynn Resorts, said it plans to open its first casino resort - in the Philippine capital of Manila - by early 2010. Aruze has been granted a provisional gaming license by the Philippine Amusement and Gaming Corp. (Pagcor), a governmental agency, and the corporation is moving ahead with plans to build the $1 billion casino-resort.

Key executives:
  • Kazuo Okada, chairman of the board
  • Jun Fujimoto, vice chairman
  • Toshihiko Nishigaki, vice chairman
  • Hajime Tokuda, president, representative executive officer
  • Hiroyki Sawada, independent director
  • Masanori Iwabuchi, independent director
  • Naoko Ohtsuka, independent director
  • Tomohiro Okada, independent director
  • Hideki Nakagome, independent director
  • Kazuhiko Yamazaki, executive officer, chief director of administration
  • Koki Seki, executive officer
  • Mikio Tanji, executive officer
Games:Aruze manufactures a variety of reel, video slot and poker games. Popular games include the Hanabi Hyakkei pachislot machine featuring a 15-inch transparent LCD, the Air-Vision pachinko machine series featuring 20-inch LCDs and the popular Sakura Taisen pachislot title.

New games:“Shen Long,” a five-reel, 50-line game is a new Aruze game that features extraordinary explosive jackpots. Small wins come at a comfortable tempo during the normal game phase, and the free games start immediately after three feature symbols stop on the reels, showing a dragon climbing towards the heavens like a tornado in a manner inspired by the name, “Shen Long.” When entering the free games, five jade stones with different colors emerge. Selecting one of them determines the number of additional feature symbols and wild symbols that are added to the reels. More feature symbols and wild symbols are added to each reel, increasing the chance to win free games by increasing the number of feature symbols during free games. This results in more free games on top of the standard ten free games, creating the chance to have continuous free games occur representing a dramatic increase. This experience will keep players entertained for long periods of time. On top of being the first slot machine of its kind in the industry, “Shen Long” awards a payout in the form of “Rescue Spin” exclusively for players who are not fortunate enough to win free games and fall into an extended take cycle. Wild Hunters Tiger will make your players roar with excitement. Their hearts will beat faster with the intense action of the “Feature” bonus games. When three or more “Features” show up, the “Hunting Free Game Feature” is activated with 10 free games.  More “Wild” spaces will be added on the reels on which each “Feature” landed. Another feature bonus can be hit while still in the original feature mode with more “wilds” being added to the reels where each feature lands. The “Wild”space substitutes for all symbols except for the “Feature” symbol. Players will trek through the jungle with the water buffalo, deer, birds, monkeys, rabbits, and of course, the beautiful tiger. The top-rate graphics and high-tech sounds create an atmosphere of expectation until the tiger jumps out with his ferocious roar and really gets the fun going! The Millenary machines with dual transmissive LCD monitors present video animation effects in action during physical reel spins.  The games provide a unique game performance and visual effects with 3D high-resolution graphics.Aruze will showcase its games in G2E Booth #2456.

Bally Technologies’ Power Strike is a new concept in progressive video slots that allows operators to build the retail cost of a luxury item–such as a motorcycle– into the actual game math itself, letting the cost of the item to be configured into the top jackpot award as if it were cash.  


  • Stock symbol: (NYSE: BYI)
  • Headquarters: Las Vegas
  • Employees: 2,300
  • Web site:
  • Market capitalization: $1.92 billion
Company description: With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and Networked Floor of the Future solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table- management solutions – for the Networked Floor of today and the future. The company also owns and operates Rainbow Casino in Vicksburg, Miss. Bally is recognized as the industry systems leader with more than 376,000 gaming machines on Bally systems in 543 casino, bingo, Class II, central determination and lottery locations worldwide, and more than 45,000 games connected on high-speed networks. The Bally systems product line offers gaming-machine cash monitoring, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service. Some of the newest advancements in Bally’s systems portfolio include Systems Version 11; Bally Business Intelligence Solutions; Bally Live Rewards Tournaments; and numerous networked or server-based solutions. 

Key executives:
  • Richard Haddrill, chief executive officer
  • Gavin Isaacs, chief operating officer
  • Robert Caller, chief financial officer
  • Robert Luciano, chief technology officer
  • Ramesh Srinivasan, executive vice president, systems
  • Bruce Rowe, senior vice president, strategy and business development
  • Brian Pierce, vice president, North American sales
  • John Connelly, vice president, international
  • Dan Savage, vice president, marketing
Games:Bally offers a full suite of games for numerous markets including video slots; reel-spinning slots; Class II, lottery, and central determination games; wide-area progressives; specialty games; licensed titles; group-play games; system-based games; and games for nearly every international jurisdiction including Asia-Pacific, Europe, India, Latin America, Mexico, South Africa, South America, and North America (the United States and Canada).

New games:At G2E, Bally’s booth theme, “Your Bally, Your Way,” reflects the company’s customer-centric approach to developing products with customers and for customers that meet the customer’s needs for today, while protecting previously invested capital. Bally will spotlight an array of advanced gaming products and technology at the 2008 show and conference, including the industry’s first multigame stepper and its new world-class Systems Version 11.The company’s boothes (#1232 and #1236), with more than 250 game titles on display, also will highlight Bally’s commitment to enhancing its video slot library with innovative, high-performing games. One of Bally’s key G2E launches will be the new five-reel stepper version of the GameMaker multigame platform. This dramatic new product is the first reel-spinning slot to offer multigame capability with three games in the series. Bally will also introduce several new cabinet configurations, including a new DualVision multiplayer gaming platform based on Bally’s CineVision cabinet. DualVision features a single, segmented video display, bench seating for two and a common bill acceptor specifically designed for “couples” play. Bally also will debut a series of “jumbo” cabinet styles in three different configurations: video, stepper, and stepper with an “Instant Spin prize feature” top box. Also on display will be Bally’s new “Transparent Reels” stepper concept featuring technology that allows for 3-D-style, video and animated displays in conjunction with the mechanical reels. Other new cabinet advancements slated to debut at G2E include a new slimmer profile FineLine cabinet and a new ALPHA cabinet using cost-saving materials for the international gaming market. Taking center stage on Bally’s G2E stand will be Power Strike, a new concept in progressive video slots that allows operators to build the retail cost of a luxury item–such as a motorcycle, boat, car or vacation–into the actual game math itself, letting the cost of the item to be configured into the top jackpot award as if it were cash. Other specialty games on display include Blazing Hot Tournaments, a unique group-play gaming experience; 1,000,000 Degrees, a million-dollar wide-area-progressive product that can be linked to Bally’s existing Millionaire Sevens wide-area progressives; and Cash Burst, a dual-screen gaming experience. Bally plans to unveil a variety of new licensed gaming products at G2E, including a new Playboy video slot game on Bally’s V32 platform. Bally will also present enhanced versions of its two retro-themed Skill Series Atari video slots: Pong and Breakout! Bally also plans to debut another licensed title called Breeders’ Cup, which is a thrilling horse-racing themed group play game based on the world-famous Breeders’ Cup championship.

Cadillac Jack will showcase a new game theme, Pump It Up, for its wide area progressive, Cadillac Cash at G2E.


  • Privately held
  • Global headquarters: Atlanta, GA
  • Mexico headquarters: Mexico City
  • Employees: 250+
  • Web Site:
Company description:Cadillac Jack is passionately focused on developing innovative products and technology for the global gaming market. Recognized as a pioneer of server-based gaming, Cadillac Jack provides games and systems to the Class II, Class III, and charitable gaming markets in the United States, the rapidly growing Mexican market, and other select international jurisdictions. Cadillac Jack’s principal focus throughout 2008 has been the development of high-performing, feature-rich games that create premium customer experiences and deliver increased profitability.  With a wide array of server-based and standalone video and mechanical reel slots, wide area progressives, Latin-style bingo games and slot management systems, Cadillac Jack’s success is illustrated by outstanding product performance and the increased demand among players for the company’s games. Cadillac Jack continues to gain a strong leadership position in Mexico with more than 6,000 gaming units throughout the country. Through the introduction of games and systems developed specifically for this market, Cadillac Jack has consistently set the standard for a new generation of gaming in Mexico and has proven to be the favorite with the players. 

Key executives:
  • Gene Chayevsky, chairman and CEO
  • Dean Martin, executive vice president, United States
  • Ronnie Ferreira, managing director, Mexico
  • Timothy Minard, vice president, sales, United States
  • Gordon Dickie, vice president, compliance and business development
  • Sigmund Lee, vice president, engineering
Games: Cadillac Jack offers a full suite of server-based and standalone video and mechanical reel slots, wide area progressives, Latin-style bingo games and slot management systems.  As players continue to demand more entertainment from higher performing new games, Cadillac Jack’s concentration has been on the development of the next generation of its SpeedPLAY and PlusPLAY technology.  Advancements to the technology further improve the performance, playability and entertainment value of the games with more ways to win and a variety of bonus scenarios which add new levels of excitement, anticipation and reward for the players. Cadillac Jack’s wide area progressive product, Cadillac Cash, has flourished in the U.S. and Mexico markets and now Cadillac Jack has incorporated multiple Free Game bonus events into the WAP’s game themes. The new features offer a combination of free spins, frenzy spins, locking and wild reels. 

New products:During G2E, Cadillac Jack will have its “Focus on the Games”in Booth #2482.Cadillac Jack will unveil its newest multi-line video game themes which offer multiple Free Game bonus events. The new titles present a combination of free spins, frenzy spins, locking and wild reels. Each new feature adds a different sensation to the player’s gaming experience. Multiple free game bonus events enliven the game and give players the opportunity to increase their winnings as they remain on the games for longer periods.  Free games also allow the player to experience the thrills of a higher volatility game without increasing the coin-in. Included in Cadillac Jack’s portfolio of video reel products at G2E are an array of new titles including Sakura Sun, Mythic Knights, Golden Twenties, Sugar Delight, Bayou Band, Jazz Nights, Wendell & Sparks, Forgotten Fortunes, Pirate Plunder, Amazon Chief and Geckos Gone Wild. Players who love a higher overall hit frequency have shown their excitement for Cadillac Jack’s new 50-line games Tiger Magic, Coyote Country and Wild Ninja. The games provide more ways to win and allow the player to “Double-the-Line” to receive 50 lines for the price of 25. Cadillac Jack also will showcase a new game theme, Pump It Up, for its wide area progressive, Cadillac Cash at G2E. Pump It Up features three levels of bonus games. The base game awards the player a random number of free spins and multipliers, while a second level entertains players with an interactive bonus. When a player achieves the coveted top level bonus, the Hi Octane symbols becomes locking wilds on the middle reel while the remaining reels alternate forward and backward in high energy frenzy spins. Cadillac Jack’s Latin-style Bingo games allow players to experience the social and community aspects of electronic bingo through additional play features and new proprietary mathematics which provide more opportunities to win. Cadillac Jack currently offers a full range of Latin Bingo games and will be introducing Turbo Max Bingo and Carnival Bingo during G2E. Cadillac Jack also will demonstrate its mobile POS system, enhanced Player Tracking System, and back-end system that enable comprehensive administration and business intelligence tools.  Sales Director Sonia Nikolova, who also chairs Casino Technology’s management board, stands in front of the company’s Golden Bird and Carnival King games.


  • Privately held
  • Headquarters: Sofia, Bulgaria
  • Employees: more than 800
  • Web site:
Company description:From its headquarters in Sofia, Bulgaria, Casino Technology provides a wide range of casino and gaming equipment to customers across the world. Its products include:video slot machines and games, automatic and semi-automatic electronic betting roulettes, jackpot systems, casino management systems, and interior and exterior decor and accessories. The company has a network of 18 local offices and sales channels and has products in more than 50 countries on five continents. The company and its partners have more than 50,000 units installed in multiple international casino operations. The company has leading market positions in Central and Eastern Europe, and the Balkans. Last year, Casino Technology increased in market share in Africa, Central Asia and Latin America. Casino Technology holds a quality system Certificate ISO 9001-2001 for design, development, manufacturing, sales and service of gaming equipment. To comply with gaming regulations, the company’s products are currently approved and certified in 16 countries.

Key executives:
  • Sonia Nikolova, chairman of the management board and director of sales and marketing
  • Ivan Tzankarsky, executive director, technical support
  • Derek Russan, director of research and development
  • Steve Surch, group director of international market development
Games:In 2007 and 2008, the company expanded its line of Gemini video slots. The total number now exceeds 60. The company has developed several new concepts as well as profitable and high performing games that suit different clients’ needs and specific market demands throughout the world. Among product offerings are a large choice of single games and four series of Gemini multigames, which offer variety both to players and operators in terms of game themes, bonus features, denominations, attractive features and jackpots. The company’s PC-based platform is Atlas Casino Technology game design, which offers state-of-the-art sound, graphics and interaction.

New products: Following the success of Atlas-based games, such as Aztec Returns, Wild Wild Africa, Ocean Delight, Golden Bird, Bush Explorer and Carnival Princess, Casino Technology has prepared to launch a line of new games in October and November. These include: Deep Water Fishing, Kilamanjaro Treasure, Ocean Madness, Queen of Nubia, Queen of Fruits and the newest Gemini multigame version: Multi Gemini VIII. Casino Technology will be in G2E Booth #1781.


  • Headquarters: Sofia, Bulgaria
  • Employees: 220
  • Web Site:
Company description: Euro Games Technology is a dynamic company with offices throughout Eastern Europe, including Kiev, Ukraine, Budapest, Hungary, Bucharest, Romania and Tbilisi, Georgia. The company also has a sales representative in South America and authorized dealers in Macau and Latvia. In just seven years, EGT has positioned itself as a leading manufacturer of gaming machines, video slot games, jackpot systems and other casino equipment in Bulgaria and abroad. In recent years, EGT has placed 34 gaming machines at the Paradise Casino in Macao, and has been granted the rights to install machines in casinos in Slovenia and Croatia. In addition, the company installed 18 Classic Blend machines in Roraima Inn, a high end casino in Venezuela.  EGT products set the highest standards in player return, reliability and user friendliness. EGT’s mission is to generate a constant flow of revolutionary ideas, and technologically advanced and carefully designed gaming products.

Key executives:
  • Vladimir Dokov, managing director
  • Georgi Georgiev, marketing and sales director
  • Nataliya Bilous, regional sales manager
  • Aura Luta, regional sales manager  
  • Roberto Moya, sales director for South America
Games: Each game from EGT’s collection of games is meant to thrill the player through exceptional graphic design, brilliant sound and user-friendly interaction combined with exciting payouts and bonus features. These multiline, multidenomination video slots set the highest standard for fairness, reliability and user friendliness. They are offered in two series, named after the cabinet’s name – Vega Vision and Classic Blend. Among the Vega Vision titles are new games, such as Kashmir Gold, Casino Mania, Summer Bliss, and Book of Magic. Classic Blend titles include Rise of Ra, Action Money, Ocean Rush, Oil Company, Emperor’s Palace, Crazy Bugs, Inca Gold and Gold of Roma. 

New games: The Vega Vision Series is the company’s new product line. It features dual-screen cabinets with 19-inch displays, attractive LED illumination with enhanced graphics, a new screen layout and stereo sound. They are ergonomically designed and allow increased player functionalities. The series also features quick, easy access to the stacker and counters, an innovative handle design, and compatibility with casino management systems. New titles include Casino Mania, Kashmir Gold, Summer Bliss, and Book of Magic, all five-reel, 20-line video slot games that offer free spins bonus award and a double-up game with cards. Many standard EGT titles, such as Action Money, Ocean Rush and Crazy Bugs, soon will be offered to the series. The Vega Vision series is powered by the state-of-the art and energy-efficient Exciter platform and works from a compact flash card, allowing for easy program changes. This Linux-based system adapts easily to casino management systems, using SAS 6.01 protocol and supports multidenomination, symbol-driven progressive and mystery progressive jackpots. Vega Vision Series is set to perfectly complement EGT’s unique technological solution Classic Blend Jackpot system, and has been voted as one of International Gaming & Wagering Business magazine’s Top 20 International Gaming Products. Vega Vision offers an ideal opportunity to connect in a network EGT’s titles with this highly successful product. The second 19-inch LCD display at the top of the cabinet, which features progressive and mystery jackpot meters, offers players a bird’s eye view of rising jackpot amounts, while they continue to play.Euro Games Technology is located in G2E Booth #2655.

IGT’s Greenback Attack.


  • Stock symbol: (NYSE:IGT)
  • Headquarters: Reno and Las Vegas
  • Employees: 5,400
  • Web site:
  • Market capitalization: $6.7 billion as of 8/05/08
  • Adjusted EBITDA (ttm): $1.1 billion
  • Stock price: $24.91 as of 6/27/08
  • Revenue (ttm): $2.6 billion
  • Operating cash flow (ttm): $617.2 million
Company description:IGT is a global public company that specializes in the design, development, manufacture, distribution and sales of computerized gaming machines and systems products. IGT’s history has been one of continual product innovation and strategic acquisition. The invention of video poker in the late 1970s launched IGT as a gaming machine manufacturer, and IGT’s Player’s Edge poker machine and microprocessor-driven spinning-reel S-Slot solidified two of its product lines in the mid-’80s. IGT also pioneered wide-area progressive slot systems, or MegaJackpots, with the 1986 introduction of Megabucks in Nevada. MegaJackpots have produced the largest slot jackpots in history, including a world-record $39.7 million payout in 2003. IGT has been a leader in computerized player tracking technology, which gave casinos a powerful new marketing tool that has since evolved into the sophisticated IGT Advantage suite of systems products and sbX, the complete Sever-based Experience management solution.  IGT developed the Red White and Blue and Double Diamond slots, which first introduced theming to slot machines. In 1996, IGT unveiled what is still the most popular gaming machine of all time: the Wheel of Fortune progressive slot.  IGT also created multidenomination play with its Game King video product. In 1998, IGT teamed up with Action Gaming to launch Triple Play Draw Poker, which revolutionized video poker. IGT’s EZ Pay ticket-in, ticket-out technology debuted in 2000, and IGT began installing its central determination systems (CDS) and Class II bingo games and systems in Native American markets in 2004. In 2005, IGT unveiled its first multilevel progressive products and its prototype server-based gaming products.  2006 saw the first installations of Wheel of Fortune Super Spin, the first group-play machines to feature a community bonusThe company also announced a strategic alliance with China LotSynergy for the Chinese Lottery Market, a collaboration with Walker Digital for innovative consumer marketing, and the acquisition of Cyberview Technology, a leading provider of server-based downloadable gaming systems.  In the past year, IGT captured 15 of 20 possible places – including all four first-place awards -- in the annual Best of Gaming awards; and took four of the Top 20 Most Innovative Gaming Technology Products.  IGT took three more Innovative Technology Awards in 2008, as well as two first-places in the 2008 Gaming & Technology Awards for its EZ Pay Smart Card and sb Floor Manager. IGT recently introduced its first REELdepth games featuring Multi-Layer Display (MLD) technology.

Key executives:
  • Thomas J. Matthews, chairman and chief executive officer
  • Paulus Karskens, president, global business development
  • Bob Bittman, executive vice president, product strategy
  • Rich Pennington, executive vice president, corporate strategy
  • David Johnson, senior vice president, secretary and general counsel
  • Daniel Siciliano, chief accounting officer and treasurer
  • Patrick Cavanaugh, vice president, investor relations
Games:IGT has a vast library of slot, video slot and video poker game themes, and the company releases dozens of new games each year. Current player favorites include eBay, Wheel of Fortune Super Spin, Star Wars, Indiana Jones, Red Hot Jackpots and Diamond Jackpots. IGT’s current product lines include IGT sb products for server-based gaming; S2000 spinning-reel slots; Game King video gaming machines; the IGT Advantage Systems Suite of Products including EZ Pay and Table iD; IGT Mariposa Software; Barcrest USA machines; MegaJackpots wide-area and multi-level progressives; the M-P Series multi-player product line and DigiDeal technology for electronic table games.

New games: The complete convergence of games, systems and server-based gaming will be the centerpiece ofIGT’s Booth #913 at the Global Gaming Expo 2008. IGT’s vision of the open network comes together in one practical solution called sbX. sbX is more than just an sb system; it’s a new category of “experience management.” It allows a casino to design and manage customized player experiences for a distinct competitive advantage. The power of the AVP platform converges with sbX, providing access to a rich library of available game themes – all using an award-winning, intuitive user interface. The sbX package is the first G2S server-based solution. Making its debut at G2E 2008 is MultiPlay game play – an innovation only available from IGT. MultiPlay Video Slots let players play one theme up to four times, simultaneously, on the same machine. Some MultiPlay games will have four progressive jackpots that can be won at once. The MultiPlay Video Slot family includes well-known games – Cleopatra, Wolf Run and Lil’ Lady – and new themes, Hawaiian Sunset and Golden Eagle. The Standard product line will also showcase two video progressives, Clovers & Gold Video Slots and Jolly Roger Video Slots, and new SAVP additions, Pink Diamond Slots and Slingo Mahjong Slots. IGT’s new family of REELdepth games uses Multi-Level Display (MLD) technology, an ingenious layering of two liquid crystal displays (LCDs) that creates the visual effect of true depth without the use of 3-D glasses. It also allows players to switch between spinning reel game play, video slots and video poker all on one gaming machine. New  REELdepth games – Glitter & Gold Slots, Magic Butterfly Slots and 7s Storm Slots – will be combined with colorful graphics packages and RGB lighting in umbrella families. Those, and the new Fire Bells Slots and Greenback Attack Slots, are proof that IGT has “The Right Games.” The MegaJackpots product line will be represented by the new Star Wars Multi Level Progressive with its competitive group-play bonus; new Megabucks and Joker’s Wild versions that feature REELdepth Multi-Level Display (MLD) technology; Multi-Level Progressive versions of Jeopardy! and ELVIS; four new multi-game themes for the Fort Knox Mystery Progressive; and a new Barcrest game called Wheel Hottie. New video poker themes will include Quick Quads Single Hand, Ultimate X Poker, Triple Spin, Wheel Poker II and Dream Card Poker 3X5X10X.  New Barcrest USA game titles will be Dazzling Dollars, Greed is Good and a spinning-reel version of Top Dollar with multiple game themes. The M-P Series lineup will include Roulette Evolution in animated, automated and live-dealer versions, Golden Baccarat and the Triple Towers horse race game, as well as an entire pit featuring DigiDeal electronic table games. Walker Digital will feature the latest version of Guaranteed Play for video poker as well as for video slots and, new to the Guaranteed Play family, table games. The Class II product line will introduce a whole new library of proven themes, including 100 Wolves, Mayan Riches, Cleopatra II and Desert Spirit on the G20 machines, and 2x3x4x5x Dragon, Triple Stars and Triple Red Hot 7’s on the S AVP machines.

Konami’s 5 Advantage.


  • Stock Symbol* (ADR:KNM)
  • Headquarters: Las Vegas
  • Employees: 212
  • Web site:
  • Market capitalization* $3.33 billion
  • EBITDA (ttm)* 469.92 million
  • Stock Price* $24.20
  • Revenue (ttm)* $2.85 billion
  • Cash flow (ttm)* $325.81 million
    *Parent company
Company description:Konami Gaming is a wholly owned subsidiary of Konami Corp., a world leader in entertainment software, headquartered in Tokyo. Konami Gaming, with offices in Las Vegas and in Australia, represents one of four segments of the parent corporation. The others are Digital Entertainment, Amusement, and Health and Fitness. Konami Gaming was founded in 1997, making Konami the first Japanese publicly listed company to achieve full-scale entry in the U.S. gaming market. After placing nearly 20,000 machines in Australia in the late 1990s, the company began marketing gaming machines in the United States in 2000. In recent years, Konami received gaming licenses to manufacture and sell gaming equipment in Nevada, California, New Mexico, Indiana, Mississippi, Indiana and Iowa, among other states. Konami got into systems operations when it purchased Paradigm Gaming Systems. Today, the company’s slot accounting and player tracking and rewards system bears little resemblance to the original Paradigm system. The Konami Casino Management System (KCMS) has evolved into a powerful tool for effective management of a slot floor. Most recently, the acquisition of a CMS company, Mindset and the introduction of Patron 360 has given KCMS the ability to give casino operators a 360-degree view of their patrons’ worth. Through its exciting new games and insightful system, Konami strives to entertain and inform its customers so that they can make important business decisions in the ever changing gaming industry.

Key executives:  
  • Satoshi Sakamoto, chief executive officer
  • Steve Sutherland, executive vice president/COO
  • Ryoichi Kimura, vice president/CAO
  • Tom Jingoli, senior director of compliance and legal administration
  • Jennifer Martinez, senior director of human resources
  • Tom Soukup, senior director of systems R&D
  • Yuji Taniguchi, senior director of game R&D
  • Jay Bertsch, director of corporate development
  • Sam Constantino, director of corporate development
  • Charlie Thornton, director of game sales, West
  • Alan Cripe, director of games sales, East
  • Mark Wiedemer, director of system sales
Games:Konami Gaming, Inc. has several proven machine platforms with an ever expanding library of exciting slot titles. With increased capabilities such as SAS 6.0 compatibility, allowance for internal, standalone progressives (i.e. Quick Strike and Cashway), extended ROM capabilities to run dual LCDs, and an enhanced sound package; the K2V 2.0 video platform has been and continues to be a solid performer on casino floors. A few of the great “Proven Performers” titles on the K2V platform are Rawhide, Club Moulin, African Diamond, Chip City and Danger, Inc. Konami Gaming has always been an industry leader in the stepper reel market and continues to make progress with the introduction of its latest development on its Advantage Series platform with the Advantage 5 line of machines. Advantage 5 was launched last year at the G2E show and is the first 5-reel stepper platform in the industry with full size mechanical reels. Multi- color LED behind the reels that can display 256 colors, forward and reverse spin, and a mirrored row of lights in the top box allowing for a dimensional lighting attract feature are just a few of the features making this platform so successful. Since this stepper platform introduction, its games, including Vibrant 7’s, Dragon Crystal and Diamond Spinner, have been top performers at casinos across North America. 

New games:At G2E, Konami Gaming will showcase new titles on its proven performing K2V platform along with increased game functionality in its line of high denominational games and new 50/100 line game configurations. A new type of game called Mirror Reels will be shown on Konami’s K2V and Advantage 5 platforms. This game is activated when two or more reels display the same symbols in the same row.  Konami also will be showing six new game titles on the Advantage 5 platform. At last year’s G2E show Konami unveiled a new type video game on its K2V called Xtra Rewards, this year Konami will show this new type of game on the Advantage + platform. Players activate the extra feature with a certain amount of credits. If extra feature is bet, the player is awarded the extra feature.  If not, only the base game is played. Finally, Konami will introduce its version of community-style play with Beat the Field, featuring an exciting horse raced theme event.For more information, visit Konami in Booth #1636.


  • Stock symbol (NASDAQ:MGAM)
  • Headquarters: Austin, Texas
  • Employees: 417
  • Web site:
  • Market capitalization: $252 million
  • EBITDA (ttm): $61.65 million
  • Stock price: $4.67
  • Revenue (ttm): $123.12 million
  • Cash flow (ttm): $39.2 million
Company description: Multimedia Games is a leading developer and supplier of comprehensive systems, content, electronic games and player terminals for the Native American gaming market, as well as for the casino, charity and international bingo, video lottery, and sweepstakes markets. The company’s ongoing development and marketing efforts focus on gaming systems and products for use by Native American tribes throughout the United States, the commercial casino market, video lottery systems and other products for domestic and international lotteries, and products for charity and international bingo and emerging markets, including sweepstakes, promotional, amusement with prize, and coupon gaming opportunities.

Key executives:  
  • Anthony Sanfilippo, president, chief executive officer 
  • Randy Cieslewicz, chief financial officer
  • Patrick Ramsey, chief operating officer
  • Ginny Shanks, chief marketing officer
  • Uri Clinton, general counsel and corporate secretary
Games: From the company’s popular proprietary titles such as Meltdown and licensed properties including Ernestine’s Ringy Dingy Reels, Multimedia Games offers players and operators the ultimate gaming experience. The company now offers Class III standalone slots, Class II and III networked games, and our new line of Community Bonusing Games.

New games: G2E 2008 will mark the company’s launch of its new lineup of slot machines targeted for expanded Class III markets in 2009 such as Jambalaya Jackpot and the Sport of Kings community bonus game, as well as the many other Class II and Class III gaming products and systems for our existing customer base. The company’s new management team will be on handin Booth #1710to meet existing and prospective customers as well as to illuminate the corporate strategy for the upcoming year.


  • Privately held
  • Headquarters: Gumpoldskirchen, Lower Austria (near Vienna)
  • Employees: more than 12,300 worldwide, including 2300 in Austria
  • Website:
  • Founder:  Professor Johann F. Graf, President and majority shareholder
Company description: The Novomatic Group of companies is a major force in the international gaming industry and the leading producer of high-tech gaming equipment in Europe. With subsidiaries and affiliated companies in 19 countries Novomatic exports its state-of-the-art equipment to more than 62 countries worldwide. The group holds more than 800 patents and proprietary rights, and offers a full range of products and services for the international gaming industry. Activities range from participation, joint-venture and exclusive licensing to consulting, management and know-how agreements. Worldwide, more than 85,000 gaming machines are operated in more than 750 group owned casinos and electronic casinos and under the terms of rental agreements. Austrian Gaming Industries GmbH (AGI), founded in 1980 by Professor Johann F. Graf, is a wholly owned subsidiary of Novomatic. AGI is an integrated global gaming company specializing in the design, development, manufacturing, distribution and sales of electronic gaming machines and advanced technology products, in addition to extensive operational activities encompassing casinos, electronic casinos, bingo halls and sports betting outlets. Comprehensive service and excellent customer care make AGI the perfect choice as a preferred partner for customers worldwide. AGI offers one of the most comprehensive product ranges in the gaming industry today, including reel-spinning and video slot machines, video poker devices, limited stakes gaming products, betting terminals, interactive live games and multi-player systems, video lottery terminals (VLTs), network and online systems for casinos and sports betting as well as cashless solutions. Because the company is both an operator and a manufacturer, it focuses on research and development and is committed to top quality and reliability, which have secured AGI its established position and excellent reputation in the international gaming industry.

Key executives (Austrian Gaming Industries GmbH):
  • Thomas Graf, managing director
  • Charles Hiten, managing director
  • Erich Kirchberger, managing director
  • Jens Halle, managing director
Products: In 1997 AGI introduced the first electronic table game – the Novo TouchBet Live-Roulette – which has consistently been the industry’s top electronic Roulette and set the standard for a new era of roulette entertainment. Today, more than 8,500 terminals are installed in casinos globally and have gained AGI worldwide acclaim for its multi-player devices and electronic live game products. Through steady innovation and constant product development AGI offers top multiplayer products that offer a perfect balance between the thrilling action of the traditional live game and the appeal of secure, personalized electronic player stations.

New products:Visitors toNovomatic’s G2E Booth #2156are sure to be enthralled by the latest Coolfire II game releases in leading technology cabinets. With an extensive range of new exciting Coolfire II single games and multigame mixes AGI have solutions to enhance any gaming floor and grab the attention of casino guests. A special highlight will certainly be AGI’s enhanced Slant Top Cabinet -- featuring a 22-inch bottom touch¬ screen and a 27-inch top screen as well as the innovative “flip-screen feature.” This exceptional functionality allows players to switch their main game from the bottom to the top screen and so be able to play in their most ergonomically convenient position. The Novo-Bar bar-top terminal impresses with its great flexibility and futuristic style. Novo-Bar is not just an ideal space saving solution for bar and lounge areas but is also available as a highly attractive slant top terminal in its own right, a new concept that perfectly complements Novomatic’s existing range of multiplayer cabinets. Both versions of the Novo-Bar provide for modern cash handling and player tracking standards, supporting technologies such as bill acceptor, TITO and smart card. Novo-Bar can be integrated into all existing Novo Unity installations and allows operators to further increase their capacities to up to 250 terminals per system. The live camera display on the individual terminal allows the guest to observe the live game in real time – it can be maximized by fingertip on the touch screen. It supports all features and advantages of the Novo Unity multiplayer range, such as easy touch screen-betting, multidenomination, user-friendly help menus, multilanguage option as well as high security standards and full compatibility to all major protocols. Furthermore, the flexible and compact design of the Novo-Bar offers various possibilities for an optimized space management. Most prominent among the new cabinets is the Super-V+ Gaminator. Super-V+ Gaminator comes with panoramic displays in extra-wide screen format as well as multi-denomination and multilanguage options. The new cabinet also offers great sound through subwoofers and an active satellite speaker system. Sophisticated style, highest quality and a great range of top-performing Coolfire II multigame mixes make this cabinet a top casino attraction for maximum guest attraction and superlative performance. The innovative Flexi-Link Jackpot System is manufactured in Australia by Independent Gaming Pty. Ltd and distributed by AGI as part of a strategic alliance between the two companies. Flexi-Link is the next generation of computer jackpot link systems, featuring multilevel mystery jackpots that maintain and enhance player attraction by visibly notifying the maximum possible cash value of up to four forthcoming jackpot wins via the Novo Cash Levels display. This display is located directly on the gaming machine between the top and bottom screens in 16:5 format to provide maximum information and gaming thrill. Flexi-Link also offers a highly flexible jackpot theme selection via the user-friendly operating menu that allows operators to easily alter the jackpot theme and thus offer maximum gaming variety for their guests.


  • Privately held (Miami Tribe of Oklahoma Business Development D.BA. Rocket Gaming Systems)
  • Headquarters: Grove, Okla.
  • Employees: 238
  • Web site:
Company description:Rocket designs, develops, and delivers linked interactive electronic gaming systems and player stations for central determinant gaming markets. From its central communications hub in Grove, Okla., the company provides Class II and Class III gaming products to its customers through its proprietary, nationwide, high-speed communications network. Rocket’s products enable players in multiple facilities to simultaneously participate in the same game and to compete against one another to win wide-area-progressive prizes.

Key executives:
  • Ronnie W. Harris, chief executive officer/president
  • Robert DelRossi, chief operating officer
  • Terry Daly, vice president of game design
  • AC Ansani, general counsel
Games: Rocket offers proprietary “slot machine”-style gaming content that has been designed and developed by the company as well as popular gaming titles that have been licensed to others. The Rocket product line includes many successful games, such as Blazing Diamonds, Blazing Diamonds and Dollars, Bootlegger, Congratulations, Cash Cow, Claim Jumper, 5 Wishes, Forbidden Treasures, Freedom Rings, Great White Diamond, Lightning Dollars, Lightning Dollars Double Strike, Lucky Lei, Lucky Loot, Mak’n Bak’n, One Bad Apple, Penny Annie, Red & White, Redbeard’s Riches, Whopper, Wild Hare and Wild Turkey.  These Rocket-developed products have been created by some of the most recognized game designers in the world. In addition to these Rocket-developed products, the company offers Class II implementations of popular gaming titles licensed from Bally Technologies (including Black & White 5X Pay, Black & White Frenzy, In the Money, and Extra Money) and Aristocrat Leisure Ltd. (including African Dusk, Arctic Wins, Betting Zoo, Eggstreme Riches, Jailbird, Jewel of the Enchantress, Louie’s Gold and Panda Pays of the popular “Mr. Cashman” game series). Rocket is a leader in downloadable, central determinant and WAP prize technology dating back to 1995. Recognized by many as one of the pioneers of Class II industry, Rocket had multiple trademarks and patents and is currently pursuing patents in several key areas of innovation. The company’s software operates in more than 60 gaming facilities across 10 states, making Rocket one of the largest providers of Class II games.

New games:Among new games to be showcased inRocket’s G2E Booth #2633are Sneaky Pete, Cosmic Sevens, Sure Shot, and $afe E$cape. Rocket will also be showing its new products for the Washington State Appendix X2 market.

Players enjoy one of VGT’s proven performers, Red Hot Ruby.


  • Privately held
  • Headquarters: Smyrna, Tenn.
  • Employees: 450
  • Web site:
Company description: Video Gaming Technologies, (VGT), is a leading manufacturer of games for Class II and emerging gaming markets including Live-Call Bingo(tm) the top-earning, bingo based Class II gaming platform for Native American casinos. VGT’s gaming platforms are known for their reliability, service and un-matched player appeal. Driven by innovation, VGT’s accomplishments continue to set the standard in the competitive Class II and skill-based markets. Working closely with our Native American and emerging market partners, VGT has created exciting game titles that generate intense customer loyalty and record-setting gaming revenues.

Key executives:
  • John Yarbrough, chief executive officer
  • Jay Sevigny, president & chief operating officer
  • Doug Edwards, vice president of human resources
  • John Taylor, vice president of engineering
  • James Starr, vice president of sales (Mid-West)
  • Robb Vecchio, vice president of international sales
  • Steve Wilson, vice president of sales (West)
  • Rodney Ratcliff, general manager of operations
  • Steve Brown, controller
  • Ryan Meredith, director of financial planning
  • Jim Nulph, director of marketing
  • Aaron Rubin, director of legislative affairs
  • John Plunkett, director of engineering operations
  • Al Roireau, director of software development
  • David Marsh, director of creative services
  • Jason Sprinkle, director of hardware development
Games: VGT has greatly contributed to the success of the growing Oklahoma market with its Class II mechanical reel devices. Run on VGT’s Live Call Bingo platform, our most popular, classic titles include Mr. Moneybags, Hot Red Ruby, Lucky Ducky, Crazy Bills, Gems and Jewels, and Star Spangled Sevens.

New games:VGT’s new games feature its five-reel video mystery jackpot titles such as Silver Dollar Shootout, Neptune’s Gold and Cameloot along with its five-reel mechanical titles including Land of The Free Spins, Free Spins of Fortune, Gemstone Falls and Pirate’s Paradise. VGT’s three-reel modern classics include Caribbean Cash, 777 Bourbon Street, Radiant Rocks, King of Coin, Cash Barn and Squirrels Gone Nuts. More than 60 games will be featured at G2E, including international five-reel mechanical game titles.Visit VGT at G2E in Booth #2282.


  • Privately held
  • Headquarters: Duluth, Ga.
  • Employees: 30
  • Web site:
Company description:Anchored by its Pot-O-Gold signature line of gaming devices and software, Vision Gaming & Technology Inc. is a premier niche market provider of video gaming devices. Center stage on the casino floor or standing proud in the midst of a route operation, the Pot-O-Gold multi-package continues to command the customer loyalty that launched the company onto the video gaming market in 1989. The 12-game multipackage offers customers a variety of choices ranging from keno, poker, bingo and reel slot games. Features such as progressive jackpots, interruptible game play and enhanced bonuses make this gaming device a beloved favorite of both casino operators and gaming patrons alike.

Key executives:
  • Ken Adams, chairman, board of directors
  • James Zuber, member, board of directors
  • Ed Moran, member, board of directors
  • Marie Pierson, chief executive officer
  • Deborah Summers, vice president of operations
Games: The company’s signature game is Pot-O-Gold, a multigame, touch-screen slot machine that enables the player to choose from many popular games. Current classic Pot-O-Gold titles include Supergold Bingo, Black Gold 21, SpinJack 21, Lightning Keno, Touch Easy Keno, 8 Ball Poker, Superball Keno, Superpick Lotto, Touch 6 Lotto, Shamrock 7’s, Spinball Bonus, Triple 7’s, Deuces Wild, Jacks or Better, Wild Joker, Touch 6 Lotto, Bush Bucks, Bayou Magic, Bountiful Bonus, Talisman Poker, Dragon’s Lair, King of the Ring, Roaming Suits and 53-Card Poker. Pot-O-Gold2 titles include Shamrock 7’s, Joker Poker, Deuces Wild, Black Gold 21, Superball Keno, Touch Easy Keno and Jacks or Better.

New games:New Pot-O-Gold2 games include Scarab’s Key, Snake Eyes, Spoils of War and Pokino.In Booth #3430 at the Global Gaming Expo, Vision will showcase the Pot-O-Gold² state-of-the-art platform, which offers endless opportunities to impress both players and employees! The new platform features updated graphics that are crisp and clean, while the operator menu is simple and easy to understand. These new gaming machines are all multi-denominational and support a different jackpot per game, per denomination.


  • Stock symbol: NYSE: WMS  (WMS Industries Inc., parent company)v Headquarters: Waukegan, Ill.
  • Employees: 1,400
  • Web site:
  • Market capitalization:  $1.5B
  • Stock price:  $29.94

Company description: WMS is exclusively focused on the gaming industry through the creation, design, manufacturing and marketing of high-earning video, video poker and mechanical reel-spinning gaming machines and video lottery terminals. Creating great games is the hallmark of WMS and is central to the fabric of the company’s culture. The legacy of WMS is to innovate and develop games with visual appeal, entertaining play, and rewarding bonus rounds and jackpots is a distinct competitive advantage. A key element in generating this game excitement, and in contributing to the success of the company, is the company’s focus to drive innovation and the technological advances that power technology platforms. Game design teams operate in studio environments that encourage creativity, productivity and collaboration. WMS games can be found in every major legalized gaming jurisdiction in North America, and in 91 gaming jurisdictions throughout the world.

Key executives:
  • Brian R. Gamache, chairman of the board and CEO
  • Orrin J. Edidin, president
  • Kenneth Lochiatto, executive vice president and chief operating officer
  • Patricia C. Barten, executive vice president of continuous improvement
  • Scott D. Schweinfurth, executive vice president, chief financial officer and treasurer
  • Larry J. Pacey, executive vice president, global products and chief innovation officer
New gaming technology:WMS produces some of the most innovative slots on casino floors today. WMS’ recently introduced innovative Adaptive Gaming platform extends the progress WMS is making on its roadmap to create advanced technologies that transform the casino slot floor today and for the future. WMS’ Adaptive Gaming technology is at the forefront of the networked gaming evolution that will be facilitated by server-enabled gaming.  This advanced technology enables an intimate connection with players unlike anything previously offered on the casino floor through a personalized and episodic game experience, similar to those that players have become accustomed to with the internet, e-commerce and console-based video gaming Debuting with the immensely popular STAR TREK brand and leveraging WMS’ wide area network capabilities and advanced WAGE-NET server-based system, players can “boldly go where no one has gone before” to earn medals that unlock new STAR TREK episodes, allowing them to progress through a dynamic storyline, where they can save their progress and pick up from where they left off during their next casino visit.  This fully immersive, persistent state game experience enabled by WMS’ Adaptive Gaming platform adjusts to players’ personal preferences and accomplishments, which is expected to dramatically increase casino patrons’ enjoyment and playing time.

New games:This year, WMS is unveiling a variety of new games at G2E and will have a very strong emphasis on its Bluebird2 cabinet. The company will feature a full-range of video, 5RT, and 3RT products. WMS will be showcasing more than 150 games at G2E. Among them are video classics Wolverton and Krakoatoa as well as I-Play series games Jackpot, Block Party and Airplane. Other new games include G+ games Blue Moon; Shimmer; Innovation games such as Eye of the Dragon, Wrap, John Wayne - Spinning Streak, Jungle Wild II and Money Burst; Bonus Bank Video games such as Zeus 2 – HHSR, Bright Diamonds and Lucky Penny. A new poker product is Big Event Poker. WMS is proud to showcase BB2-5RT series games including the 5RT G+ Zeus, Treasures of Machu Pichu, and Rose of Cairo; 5RT 5x4 games Royal Unicorn and Golden Moai; 5RT HHSSR games China Moon and Record Jackpot, and 5RT Bonus Bank games Gold Fish Armada, Gold Fish Mermaids and Wonders. BB2 – 3RT games to be showcased will include 3RT – WAP series games such as Monopoly Grand Hotel, Triple Monopoly, Monopoly Grand Hotel and Boardwalk Bucks. Other BB2 – 3RT games will include the 3RT Stand Alone Progressive games Triple American Spirit and Triple Charms.


  • Privately held
  • Headquarters: Cumming, Ga.
  • Employees: 26
  • Web site:

Company description:World Touch Gaming engages in the design and development of innovative electronic entertainment devices, lottery terminals, Class II bingo products and gaming equipment. World Touch Gaming has generated more than $20 million in revenue from the sale or participation in more than 3,000 gaming terminals. The company not only produces gaming devices but also customizes equipment for various applications. World Touch Gaming products are in use in tribal operations throughout Oklahoma and in gaming jurisdictions in Brazil. The company also produces charitable gaming equipment and skill based games. The company has applied for regulatory approval to distribute charitable based games include electronic bingo as well as electronic pull tab products in Maryland and California. The skill-based games are called Nudgemaster 5000, and intended for distribution in nongaming jurisdictions where skill games are allowed. In addition, the company recently launched, a sponsor-supported Web site that offers players an entertaining and rewarding virtual playing environment and the opportunity to compete with each other in friendly games of skill such as Texas Hold ’em and chance to win cash and other prizes. Because the site is entirely sponsor-supported, participation is free. The company also has developed the Apex Game System, which provides a full suite of game terminal and back-office management and reporting tools. The Apex Game System features a multi-game terminal to maximize product availability on the casino floor. Besides having its own accounting, validation, point-of-sale, and license management tools in the back-office suite, the Apex Game System supports SAS 6.01 to provide more flexibility and easier integration with existing casino operations.

Key executives:
  • Don Fiechter, president
  • Paul Moriarity, executive vice president
Games: Built upon the Apex Game Terminal platform, the company’s flagship product is the “Quantum Leap” multi-game terminal, a technologically advanced Class II product. Quantum Leap affords players a choice of several reel-based games to play on each terminal. These multi-line, low-denomination games enable the player to bet from one to 50 coins per line with a maximum award of 10,000 coins. They include Clover Cash, Golden Sand Dollar, Splash Cash and Triple Joker. Other games include Sultan of Sevens, Jacks or Better and Red Hot Deuces.

New games: The company’s newest product is the Electronic Instant Lottery (EIL), which offers operators a modern, interactive version of paper tickets. Because the EIL is more cost efficient, players are afforded lower-pricd and higher-payback games. The EIL also provides greater security and integrity than the production and distribution of paper tickets. Another new product is the Apex Video Sweepstakes Game Promotion, a downloadable sweepstakes promotion that represents the next generation of the company’s Apex Game System.This promotion, which targets nongaming jurisdictions, is suitable for partnerships with retailers and can be used for everything from product promotions to employee motivation programs.