The Great Games Search is On!

Crowds similar to this one from Global Gaming Expo 2008 are expected to fill the aisles at this year’s annual G2E gaming show.

Thousands of gaming executives make an annual trek to the Las Vegas Convention Center to visit the Global Gaming Expo (G2E), the gaming industry’s magnum event. Their goal is to locate the latest and greatest products that will not only please their patrons but also to fatten their bottom line. And the exhibitors will be ready for them, hoping to attract their attention and entice them with their products.

The 2009 G2E set for Nov. 17-19 promises to offer the best, brightest and most extensive collection of products, offering hundreds of new games, themes, technological advancements and related products. As the show is extensive and the convention hall large, slot managers need to bring along comfortable shoes.

To help in this daunting and foot-challenging task, we offer the 2009 edition of the World of Slots. Designed to offer a quick guide to highlight games and products being shown by the industry’s leading game manufacturers, we hope it helps make your quest just a little bit easier.


Privately held
Headquarters: Pleasantville, N.J.
Employees: 300
Web site:

Company description:Since 1978, AC Coin & Slot has been a diversified manufacturer of slot machines and casino equipment focused on developing innovative new games, dazzling visual environments and advanced concepts in seating and slot bases. Leveraging its three decades of experience, AC Coin strives to create games that people love to play. From its first bonus hit, Empire, the company’s innovative products, which include proprietary slot machines, custom interior casino signage, slot bases, casino millwork and ergonomic seating, have become an integral part of the gaming industry’s continual evolution. It has now installed nearly 4,000 of its proprietary slot games throughout North America.

Key executives:
• Mac Seelig, president, founder
• Jerald Seelig, executive vice president and general manager
• Jeffrey Seelig, chief financial officer
• Jason Seelig, executive vice president, corporate accounts
• Tom McCormick, executive vice president and general counsel
• Aimee Schultz, director of marketing
• Nat Holt, director of sales

Games/products: Famous for introducing popular slot games such as Slotto, AC Coin library of games includes Break the Bank Slotto, a sequel to the company’s flagship product; and Bankroll, a bonusing game that features sheets of “money” that look like they are being printed on a printing press. The company has been at the forefront of the community games allowing multiple players to complete and jointly seek jackpots in Community Roller games like Super Bank Roll Bonus and Carousel of Cash; and Community Video slots like Slingo Bonus Deluxe Super Slotto Celebration. In fact, AC Coin’s Community Products were its highest performing products this year, plans to bring at least four additional Video Community Series games to market and at least three additional Community Roller games to market in 2010. AC Coin also offers games that combine animation with popular music, with Bankroll playing “Money (That’s What I Want)” as the sheets of money roll in payout mode, “Taking Care of Business” in Home Improvement Bonus Edition, and a jazzed-up version of “Under the Boardwalk” with Seaside Fries.

New games/products: At G2E, AC Coin plans to showcase its newest Video Community game, The Love Bug, and an arsenal of Advanced Video Platform standalone games to support this popular series lineup. Super Big Game Show, the latest addition to AC Coin’s Mega Bonus Community Video Series, is a revolutionary bonusing game showcasing three player stations and a 41-foot Video Screen Bonus Event with a higher hit frequency, producing even more bonus events with higher awards than ever. Designed to command crowd attraction and superior player approval, Super Big Game Show is offered in a standalone version that provides the same exciting game play while creating maximum merchandising opportunities throughout every slot floor. Slingo Mystery Bonus, also a standalone game, uszes the all-new Sizzling Wild! Paytable and features stacked wilds, 50 paylines and committal betting, resulting in more hits, more winners, more often to monumentally increase player excitement. Wild Native Spirit, the newest addition to the Big Roller Community Series, features the wildly successful IGT Double 3x 4x 5x Pay program and six stations of three-reel, nine pay line excitement. This community bonus game also features eco-friendly graphics and a tribal-genre bonus event that allows you to set your gaming spirit free. Other new releases under the Mega Bonus brand include community offerings are Super Bankroll Sizzling Wilds and Empire, which feature the infamous building-climbing ape in a new community configuration. Additionally, AC Coin & Slot is releasing these individual game units: Rollin’ in the Cash, Wild Native Harvest, Sparky’s Cash Splash and The Munny Returns.


Stock Symbol (ASX: AGI)
Global headquarters: Newington, NSW, Australia
U.S. headquarters: Fort Lauderdale, Fla.
Web site:
Market capitalization: $87.3 million
EBITDA: $12.5 million*
Stock price: $0.11*
Revenue: $42.2 million*
Earnings per share: $0.027
All financials – global company
*Australian dollars
2008 results

Company description: For more than half a century, the Ainsworth name has been synonymous with the gaming industry, and in 1995, Len Ainsworth founded Ainsworth Game Technology Ltd. with a commitment to become a leading manufacturer and supplier of gaming solutions. Today, with global vision and leadership, Ainsworth Game Technology is revolutionizing the global gaming market with its range of gaming technology and game combination software. With a fully integrated operation, including design, development, assembly testing, sales and field service, Ainsworth encompasses the entire product development cycle, from conception through to installation, service and support. Ainsworth Game Technology pioneered the 26-inch monitor EGM with the release of its Ambassador gaming machine in 2001. This successful concept is now distributed throughout Australia, Europe, Asia and the Americas. Ainsworth is licensed in Australia to manufacture gaming machines and has offices and distributor arrangements around the world. Founder Len Ainsworth, who also founded Aristocrat, is a member of the industry’s Australian Hall of Fame.

Key executives:
• Leonard Hastings Ainsworth, executive chairman
• Steward Wallis, independent non-executive director
• Graeme Campbell, independent non-executive director
• Danny Gladstone, chief executive officer
• Rick Meitzler, senior vice president, North America

Games/Products: Ainsworth Game Technology produces more than 50 new concepts annually for distribution in more than 37 markets throughout the world. Ainsworth has a vast range of games available for its Ambassador machines, which in the stylish Ambassador Slimline offer players big-screen entertainment unlike any other machine. Based on outstanding performance, the Ambassador offers a premium gaming experience with its superior design, 26-inch LCD screens, simulated 3D-Graphics, and video-quality animation. Products offer as many as five-level progressives, including two-level stand alone mystery progressives that assure wildly attractive play. Ainsworth’s most popular current games are Dragon Lines, Wild Wins and Jungle Monkeys. The company also offers specialty games for the South American and Caribbean markets.

New games/products: At G2E, Ainsworth’s Gameplus range takes another leap forward with stunning new games: Players Paradise, Rodeo Riches, Double Hit, Triple Shot & Play 100Lines. Featuring a spectacular array of new link progressive and stand alone progressive options, complemented by the proven best performing game models from Australia, Ainsworth’s 2009 GamePlus product line up provides a variety of unique and exciting new ways to achieve outstanding performance on every slot floor.

These include the Play 100Lines series, which offer twice the lines and twice the play volatility of Ainsworth’s highly successful Play 50Lines range, along with stacked wilds, free games and “$” Mystery Stand Alone Progressives. Also to be unveiled are the spectacular new link progressives Players Paradise (in 40-line and 50-line) and Rodeo Riches (offered in 50- and 100-line versions) in addition to the highly charged, action packed Triple Shot, offering a rapid hit 40 free game feature with three-levels of standalone progressive with a further three levels of bonus prizes.


Privately held
Headquarters: Rutzenmoos, Austria
Web site:

Company description: Founded in 1993 by Reinhold Bauer, Amatic Industries offers a range of gaming machines popular with players in many gaming jurisdictions throughout the world. The company, which started with only 23 employees, manufactured its first video machines under the company trademark in the first year of operation, and in 1994 the product range was extended with a new countertop model of a multigame configuration. Today, the company produces single machines as well as diverse multigame configurations.

Key executives:
• Reinhold Bauer, president and founder
• Tatjana Bauer, sales manager
• Thomas Engstberger, sales manager
• Sandra Kaiser, marketing manager
• Ingrid Windischbauer, purchasing manager

Games/products: The company’s flagship game is the Roulette Grand Jeu Prestige, the successor to the successful Roulette Grand Jeu. This multiplayer game accommodates four, six, eight or 10 players, enabling each to participate in a live roulette game from the privacy and comfort of an individual video terminal. The drag-and-drop betting system allows for easy betting, and the ergonomic design allows player to enjoy the game in comfort with a full view of the wheel at all times. Popular games include Da Vinci Secret, a five-reel game with nine, 10 or 20 lines, takes the player on a mysterious gaming adventure based on the blockbuster film “The Da Vinci Code,” Dan Brown’s best-selling book. Among multi-line video games are Billy’s Gang, Bingo Party, Cool Diamonds, Dragon’s Gold, Flying Dragon, Magic Dolphin, Pharao, Three Heroes and Viking. Video reel games include: Bingo Star, Diamond Dreams, Hot Fruits and Octopussy. The company also produces video poker devices playing the games Draw Poker, Fruit Poker and Joker Card.

New games/products: Join Baron Munchausen in his astounding feats which include riding cannonballs and his exciting encounters with horses and giant crocodiles. Only those as brave as the Baron will be rewarded in this 5-reel game with 10 or 20 win lines, and a Bonus Spin Game is triggered when two bonus symbols appear on any position. Also participate in the Mille Miglia Race, a five-reel game with 9, 10 and 10 win lines and two independent bonus games. For the adventuresome, Pharao II continues the intrigue of the earlier 5-reel game, adding five bonus games with up to 30 bonus spins. Also watch for a new generation of multigame terminals that provide maximum flexibility for operators and superior game experience for players.


Stock symbol: (ASX: ALL)
Global headquarters: Lane Cove, NSW, Australia
U.S. headquarters: Las Vegas
Employees: Approximately 2,140 employees worldwide
Web site:
Market capitalization: $6.5 billion*
EBITDA: $315.8 million*
Stock Price: $4.50
Revenue: $1,027.2 million*
Operating cash flow: $173.8 million*
Dividend: $0.28.5*
All financials – global company
*Australian dollars
2008 results

Company description: Founded in 1953 in Sydney, Australia, Aristocrat has spent five decades pioneering a distinctive brand of gaming entertainment. With more than 50 years of industry experience and a global staff of more than 2,000, Aristocrat Leisure Limited has built on its Australian market leadership and reputation to become a premium supplier of ground-breaking technology and services to the international gaming industry. Aristocrat has offices in Australia, the United States, New Zealand, the United Kingdom, Russia, Argentina, South Africa, Japan and Macau. Aristocrat Technologies Inc. is the U.S. subsidiary of global gaming leader Aristocrat Leisure Limited. Aristocrat Technologies designs and markets gaming machines, progressive systems and the Oasis Casino Management System. Las Vegas is the location of Aristocrat’s North and South American operations. From this base, the company supplies products to casinos, casino-hotel resorts and racetrack-casinos.

Key executives(United States):
• Nick Khin, president, Americas
• Seamus McGill, chief operating officer
• Dallas Orchard, director of gaming operations
• Paul Kichin, chief marketing officer
• Doug Fallon, director of marketing
• Jim Morrow, vice president, R&D, global games and platforms
• Ted Hase, assistant vice president, R&D, global games and platforms
• Paul Davis, vice president of business operations

Games/products: Aristocrat offers a full suite of standalone video and stepper slot machines, multi-station and multilevel progressive gaming, as well as Oasis, leading casino management software system. The backbone of Aristocrat’s product portfolio is the multi-line, Reel Power standalone and Hyperlink product offerings. Multiline games are the hallmark of Aristocrat. They use a variety of different line combinations across five reels in order to pay out. Aristocrat produces three-, five-, nine-. 10-, 15-, 20-, 25-, 50-, 100+ -line games in a variety of denominations. Aristocrat’s patented Reel Power games involve the purchase of reels instead of lines, which opens up the power of scatter pays for all winning combinations, imparting a fresh new way to play. Hyperlink, Aristocrat’s patented linked bonusing product, connects entire banks of gaming machines to a progressive four-level jackpot. Hyperlink’s most distinguishing feature is its unique second-screen jackpot game that, when randomly triggered, determines the level of the prize. Popular recent games include The Sopranos, Fortune King Hyperlink, Millioni$er, Cashman Tonight, Power Pay and Banana King. The Viridian cabinet powered by the Gen7 platform (which provide games with eye-popping graphics and rich stereo sound) released in late 2008 in the U.S. market is already the installed base in more than 6,000 installations while the Viridian RFX Stepper is already reworking many Aristocrat game titles in stepper form.

New games/products: At G2E Aristocrat will showcase a wide assortment of new games, including Hit the Heights, which the company says creates a new game category. With its rocket-style theme and bonus features (including two video wheel bonuses) give players a completely interactive and entertaining experience. Players touch the screen to launch rockets up the video wheel to the top box. When the wheel is filled with possible prizes, it spins shooting fireworks. Prizes get bigger as the player works his way up levels of the top rocket, and if a firework spark lands on a prize the player wins it. One of the more unusual games is Jeff Foxworthy’s Redneck Rumble, its newest Triple Standalone Progressive. Keyed into Foxworthy’s standup comedy act, the five-reel video slot depicts rabbit-ear antenna TVs, bug lights, fishing poles, pickup trucks, beer cans, trailers and (of course) rednecks. Aimed at the 1-, 2- and 5-cent player, this 30-payline game with a 10-credit ante bet, a minimum 40-credit bet and four interactive bonus features provides highly volatile play. Players also can win one of three progressive jackpots that pay 1,000 to 100,000 credits. In the Gold, for Class III markets, is an Xtra Reel Power game in which players have the ability to purchase reels rather than lines and have 243 ways to win. The game has players searching for golden treasures, and as they collect gold coins, backgrounds become golden, which doubles win totals. When all backgrounds are gold, winnings are multiplied 10 times. While designed as a penny slot, this game can be configured for bets up to $2.


Privately held
Employees: 280
Headquarters: Las Vegas
Web site:

Company description: Las Vegas-based Aruze Gaming America is an affiliate of Aruze Corporation that develops and manufactures hybrid LCD high-resolution, video and stepper slots, poker games, multiterminal gaming devices and systems technology. In February 2009, Aruze also acquired an ownership interest in True Blue Gaming Group, which now develops content for Aruze Gaming offices worldwide. Aruze Gaming’s philosophy on game development is to develop multimedia entertainment intensive games that appear to a broad range of players in various categories including hybrid steppers, high-volatility video slots, entertaining bonus games and multistation games. We emphasize a broad experience for entertainment and enjoyment.

Key executives:
• Kazuo Okada, president
• Nubuo Onuki, general manager, Japan
• Kent Young, executive vice president, general manager
• Sam Basile, executive vice president, global compliance
• Steve Walther, vice president, product management
• Jeanette Youngerman, marketing coordinator
• Scott Olive, president, True Blue Gaming Group
• Cliff Bigs, general manager, Aruze Gaming, Australia
• Dries de la Rey, general manager, Aruze Gaming, Africa

New games/products: Aruze Gaming will be launching a new range of slot products within its G-Series, G-Deluxe and G-Link categories, and a new range of multiterminal products which the company calls G-Stations. Within the G-Deluxe category Aruze will shoe five new games with highly interactive top boxes and exciting multimedia graphic and sounds. Rock You Queen, a licensed product based off the world famous rock band Queen, features videos music clips, and the company’s most ambitious graphics and animations package to date. The game has multiple bonuses from free spins with added multipliers and a second-screen bicycle race, which occurs frequently, keeping players entertained.

New G-Series games will include San Guo Zhi Dai and Showgirl, both offering exciting bonus features, high energy graphics and optional feature top boxes. Additional G-Series games will be offered on the company’s G-Wave cabinet and G-Comfort slant top. New link products will include Jackpot Battle Royal, which features a competitive tournament style bonus event where players race to win the bonus jackpot. New G-Link series slots will feature a cooperative bonus game called Link Craps, in which player wins are dependent upon the roll of a dice in a simulated craps table. G-Link stand-alone games will include Shen Long and The Legend of Qin Dynasty. Aruze will further display G-Stations consisting of a wide range of multi-terminal products which also include two innovative dice games (Lucky Sic Bo and Shoot to Win Craps) along with Dealers Angels Roulette, Dealers Angels Black Jack and Dealers Angels Baccarat.

Aruze further promises a new systems technology called G-Systems, which is designed to revolutionize how currency and credit is moved between the player and the gaming floor. This includes a complete cashless wagering module and a multicurrency bill acceptor.


100 percent owned by GTECH Corporation
Headquarters: Atronic International, Luebbecke, Germany
R&D center: Graz, Austria
Production facility: Gross St. Florian, Austria
International offices: St. Albans/UK, Lima/ Peru, Buenos Aires/ Argentina, Moscow/ Russia, Macau/ Asia
Atronic systems: Austria and Monaco
Employees: More than 800 worldwide
Web site:

Company description: The Atronic Group of companies is a leading global provider of casino games and services. The group companies Atronic International, Atronic Americas and Atronic Systems maintain offices in the USA, Europe, Russia, Latin America and Asia, Atronic is dedicated to producing the highest quality of entertaining games and products, including dynamic casino management and linked gaming solutions which are being operated in 99 countries worldwide. Atronic holds a total of 214 worldwide gaming licenses including the United States where it is licensed to sell machines in 25 states and to 149 tribes.

Key executives:
• Gerhard Burda , CEO Atronic Group / Senior VP GTECH, Gaming Solutions
• Thierry Aiglon, COO Atronic International Group
• Frédéric Bonafous, CFO Atronic International Group
• Thierry Aiglon, chief operating officer, Atronic International
• Ken Bossingham, chief operating officer, Atronic Americas
• Sylvia Dietz, executive director, global marketing
• Athanosios Isaakidis, technical director, Atronic Group
• Marc Attal, director of professional services, Atronic Systems

Games/products: Atronic has been known for its premium slot machine e² and e² Slant, providing outstanding player convenience and optimum serviceability for operators. The Harmony² cabinet provides cutting-edge technology with a stylish modern design and increased flexibility for players and operators. Meanwhile, the e-sense cabinet is offered exclusively to the Eastern European venue markets, giving players a dual screen experience with the proven content and ergonomic comfort they’ve come to expect from Atronic at an affordable price. Atronic’s Linked Gaming Products include a vast array of wide area progressives, multilevel jackpots, bonus features, and competitive and community bonus games. Well-known brand names such as Cash Fever, King Kong Cash, The Game of Life and Deal or No Deal have all found their way into the linked-gaming portfolio. Atronic´s brand new multibonus progressive link Stargate SG-1 is based on the blockbuster movie and globally popular TV series and offers five distinct bonuses and four progressive levels. Already installed in several locations throughout Europe, Africa and Latin America, Stargate SG-1 is showing top performance and creating a lot of excitement with players and operators alike. In addition to its wide array of gaming products, Atronic has the knowledge and expertise to create complete casino management systems to suit any operational requirement, for both slots and table game operations. Atronic has equipped more than 50.000 slot machines around the world with Crystal Web. Now it’s drawing from that experience to create the latest evolution of casino floor networks with, its next generation online platform and multimedia LCD player tracking. As the largest systems provider in Europe, Atronic’s significant growth in systems solutions reflects the strength of its encompassing product portfolio. Atronic’s scalable Galaxis modules, combined with the industry’s most acclaimed hardware platforms, provide the ultimate in casino operation management. Galaxis offers a powerful and diverse casino management tool for single-site and multi-site operations, including solutions for slot and floor management, cashless configurations, cage and credit management, jackpot management, table management, player and bonusing features, and linked gaming concepts. Atronic’s Systems Division continues to pioneer cashless technology, providing top-performing solutions in 30 countries, 100 venues and 30.000 machines.

New games/products: Atronic will showcase a variety of expanded and enhanced concepts that will continue to support the e-motion cabinet at G2E 2009, with emphasis on the introduction of the prodiGi Vu cabinet to North American markets. With its colorful high-resolution graphics, crisp, digital multi-channel sound, LCD button panel and player-friendly ergonomics, the prodiGi Vu cabinet is the pillar of Atronic’s product portfolio moving into 2010. The prodiGi Vu comes fully equipped with the sensys platform, which can handle fully downloadable content and is server-assisted gaming ready.

Atronic’s linked gaming products include a vast array of multilevel jackpots, bonus features, and competitive and community bonus games, including well-known brand names such as Stargate SG-1, The Three Stooges and Deal or No Deal.

Stargate SG-1, based on the blockbuster film and TV series, is a licensed multibonus progressive link featuring five rich-paying interactive bonuses and a four-level progressive. Base games are character-driven and offer unique levels of volatility and extra bonuses, appealing to a wide range of players. The Three Stooges incorporates the slapstick hi-jinks of Larry, Curly and Moe and transports players back in time with a variety of black-and-white Three Stooges video clips. Three levels of progressives are tied to each Stooge and simultaneous, multitiered bonus rounds add to the player excitement. And a version of this game for Spanish-speaking markets (Los Tres Chiflados) also is on tap. Deal or No Deal: What’s Your Deal is a completely unique and innovative spin on the original Deal or No Deal slot. This “out of the box” system has no reels. Instead, the player spins a 12-section touch-screen wheel. Each section is an entry point into three different bonus features that offer exciting game play and the potential for big wins. Recently launched in a few key locations and approved in several jurisdictions, this concept is proving promising.

Modern technology and upgraded functionality come together in the newly updated Titan cabinet, standing 7 feet tall and 3 feet wide. The super sized 26-inch flat wide-screen monitor better displays improved graphics and software and a new game library. The Titan is the premier cabinet to display Deal or No Deal: What’s Your Deal.

Atronic America’s Passion Slots stands an impressive 8 feet tall and features a fourth LCD display reel with multiplier symbols and bonus game triggers. An Atronic classic, Return of the Sphinx is a high-value three-reel product with a three-level progressive and nonlinear pay table that rewards high bet players. The game features a unique “buy a feature” option designed to drive up coin-in and convert mid-bet players to max-bet players. A “Bonus within the Bonus” allows players to travel deeper into the game and forced betting and bonus incentives encourage additional bets. Since its initial rollout, this title has enjoyed universal performance success in diverse locations, garnering high praise from properties around the country. Also based on the popular TV show, the five-reel Deal or No Deal Passion Slot has enjoyed great success over the last year, becoming a top-performing product on the Las Vegas Strip and a player favorite in many properties around the country. It features a 25-line, five-reel forced bet progressive and an impressive deluxe top that will stand out on any casino floor. Building on the success of the 5-reel Passion product, Stargate SG-1 will soon make its debut as a 25 line, five-reel game with an additional forced bonus bet and a variety of exciting bonuses.


Stock symbol: (NYSE: BYI)
Headquarters: Las Vegas
Employees: 2,200
Web site:
Market capitalization: $1.7 billion

Company description: With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions.

Key executives:
• Richard Haddrill, president and chief executive officer
• Gavin Isaacs, chief operating officer
• Robert Caller, chief financial officer
• Robert Luciano, chief technology officer
• Ramesh Srinivasan, executive vice president, systems
• Mark Lerner, general counsel
• Cath Burns, vice president and managing director, Bally Asia-Pacific
• John Connelly, vice president, international sales
• Rob Jackson, vice president, system sales – Western North America
• Dave Lucchese, vice president, game sales – Western North America
• Derik Mooberry, vice president, game sales – North America
• Robert Parente, vice president, system sales
• Brian Pierce, vice president, game sales – Eastern North America
• Tom Reilly, vice president, system sales – Eastern North America
• Dan Savage, vice president, marketing

Games/products: One of Bally’s most popular games continues to be Hot Shot Progressive, a five-level, standalone progressive inspired by the Blazing 7s family of familiar slot titles. This lineup is being expanded to include new five-reel and four-reel versions of Hot Shot Progressive featuring the company’s classic All About Money, Winning Times and Bonus Frenzy reel-spinning titles. Wide-area-progressive links offered by Bally include QuarterMillion$, Millionaire 777s, Cash For Life and Cartoon Jackpots, with reset values ranging from $100,000 to $1 million. Popular licensed titles include Playboy, Hee Haw, S&H Green Stamps and Poppit. Bally’s new five-reel stepper slots on the ALPHA Elite S9E cabinet have been consistently popular at locations throughout the country, led by the Quick Hit series of progressive game titles. Its video lineup on the V20, the V20 / 20 and the CineVision wide-screen cabinets have grown in popularity over the last several years as the company’s technologically advanced ALPHA OS has been rolled out.

New games/products: ABally will present an unprecedented array of video and mechanical-reel games, with approximately 214 unique game titles and more than 300 total games in Bally’s expanded booth, the most games ever showcased by Bally at G2E. A key highlight is Bally’s new “Spinnovation Series” of wheel-based video and mechanical-reel slots. These distinctive games feature a spinning-wheel bonus top box which adds an extra level of excitement. Some of the games featured in this series include Hot Shot Cash Wheel, Monte Carlo Royale (featuring several different titles) and both single and five-line versions of Cash Wheel.

Blazing Hot Tournament is a new community-based gaming product with a unique “thermometer-style” on-screen bonus meter that promotes an up-tempo rhythm of play. Large LCD displays above the games add to the excitement, encouraging onlookers to cheer on their favorites in the bonus round. Bally will also unveil the newest titles in its visually dynamic Digital Tower Series: Ultimate Tower of Power and Draw, Match, Win! Like their highly successful predecessors, Fireball and 77777 Jackpot, both new games have striking video top boxes that feature exciting bonus animations that capture player attention in bold and dramatic fashion. Additionally, Ultimate Tower of Power joins the new Instant Fortune CineReels mechanical-reel (featuring three eye-popping “Mega Reels” in the top box) on Bally’s $250,000 WAP link.

Bally also will present Transparent Reels, a new collection of gaming products that blur the lines between video and mechanical-reel slots. These games use custom-designed LCD touch-screens superimposed over actual electromechanical reels, creating impressive animated effects which appear to float in front of the reels. Games using this new Bally Transparent Reels technology include Dragon Dynasty, Twin Tigers, Sky Spirits, Hot and Wild Blazing Stars, Hot and Wild Ruby Rush and Hot and Wild Sapphire Sky.

The Las Vegas-based gaming manufacturer also will introduce the new Class III version of 1,000,000 Degrees, a series of four wide-area-progressive (WAP) games tied to Bally’s million-dollar WAP link, offering an astonishing million-dollar progressive jackpot reset amount. The four individual game titles presented in the 1,000,000 Degrees series are: 1,000 Degrees, Black & White, Black Gold and Triple Blazing 7s. 1,000,000 Degrees originally debuted last year as the gaming industry’s first million-dollar Class II WAP product. Taking advantage of the most extensive library of mechanical-reel titles in gaming, Bally also will use this year’s G2E show to introduce a new updated generation of classic three-reel, single-line games on the advanced ALPHA Elite S9E mechanical-reel platform. Such time-tested titles as the original Blazing 7s, Blazing 7s Diamond Line, Black & White Five Times Pay, Bonus Times 2x, 5X, 10X and others will demonstrate the depth of this lineup.

Bally’s ALPHA Elite V32 platform will also see an abundance of new game titles expressly designed to take maximum advantage of this stunning gaming platform. Some of the significant V32 titles that will be on display include Playboy Platinum, Playboy – Girls of Canada, Hee Haw, Cash Meteor, Breeder’s Cup Turf Edition, Reel Money, and two entirely new game series expressly made for the V32 platform – Crazy Cash and Magic Money – with each series featuring several new game titles. Bally also will debut several new games in its hugely successful Quick Hit Platinum series. Titles will include Quick Hit Platinum Black & White, Quick Hit Platinum Black Gold, and Quick Hit Platinum Stars & Bars.

An impressive assortment of cutting-edge game cabinet designs also will be shown by Bally. Chief among these is DualVision a remarkable two-person gaming device arrayed in a distinctive “Penta-Pod” circular configuration. DualVision is specifically designed for two people to play both cooperatively and competitively, creating a new form of community-style gaming called “Coopertition.” The first two in a series of many new game titles being exclusively developed for DualVision are Two For The Money and Race To Riches. Bally will also introduce a number of other important hardware innovations in cabinet design at G2E. These include its new ALPHA Pro Series V22/22 upright and ALPHA Pro Series V22/26 Slant Top.


Privately held
Global headquarters: Atlanta, GA
Mexico headquarters: Mexico City
Employees: 200+
Web Site:

Company description: Cadillac Jack delivers increased profitability through outstanding product performance and increased demand among players for the company’s games. With a strong and expansive portfolio of server-based and standalone video slots, wide area and multi-level progressives, Latin-style bingo games, slot management systems and the new Genesis dual-screen cabinet, Cadillac Jack’s products help to bring entertainment value to players and achieve consistently strong revenues for operators. Cadillac Jack’s products are played throughout the Class II, Class III, and Charitable gaming markets in the US, the rapidly growing Mexican market, and other select international jurisdictions. Cadillac Jack continues to maintain a strong leadership position in Mexico with more than 6,000 gaming units throughout the country.

Key executives:
• Gene Chayevsky, chairman and CEO
• Erik Nordin – vice president, operations
• Chris Korpi – vice president, sales
• Mauro Franic – vice president, product management and marketing
• Gordon Dickie – vice president, compliance and business development
• Sigmund Lee – vice president, engineering
• Ronnie Ferreira – managing director, Mexico
• Juan Rivera – vice president, operations, Mexico
• Elias Liberas – vice president, sales, Mexico

Games/products: Cadillac Jack has developed a solid reputation for developing games with high player entertainment value that consistently drive revenue. Continuing upon the momentum and success achieved in the past two years, Cadillac Jack continues to expand the depth and breadth of its product line in 2009. Players continue to flock to the company’s high performing, feature-rich games that create premium customer experiences. Key products that have proven to be top performers include Cadillac Jack’s wide area progressive, Cadillac Cash, So Hot and its expanding lineup of 20 Line games. The newest game theme for the Cadillac Cash wide area progressive, Pump It Up, features three levels of bonus games. The base game awards the player a random number of free spins and multipliers, while a second level entertains players with an interactive bonus. When a player achieves the coveted top level bonus, the Hi Octane symbols becomes locking wilds on the middle reel while the remaining reels alternate forward and backward in high energy frenzy spins.

New games/products: During G2E 2009, Cadillac Jack will demonstrate the momentum and excitement of its newest products in Booth #2582. At this time, Cadillac Jack will unveil its new dual screen cabinet – Genesis, as well as Mega Money Maker, the company’s multi-level progressive featured exclusively in the Genesis cabinet. Visitors will also discover new 40 and 50 Line games with new pay tables, features and vivid graphics. Cadillac Jack will also introduce its new Latin Bingo games. All designed to enhance the players’ entertainment experience and profitability for the casinos. To be previewed is the Genesis Dual Screen Cabinet, which is loaded with features that enhance player experience and comfort while creating ease of use and flexibility for operators. Genesis will capture players’ interest and imagination with vivid, animated graphics featured prominently in its dual 22” wide screen, high resolution LCD panels. Unique game controlled lighting and audio bring the player experience to a whole new level. Genesis was designed to be adaptable, reliable and upgradeable. Commercially available in early 2010, Genesis will initially be exclusive to the Mega Money Maker multi-level progressive and select video reel titles.

Cadillac Jack also will introduce the Mega Money Maker Multi-Level Progressive, its first such product available exclusively on the new Genesis dual-screen cabinet. Mega Money Maker offers players increased excitement and participation through five independent Mini Slots Bonus Games linked to five multi-level progressives. Each of the five Mini Slot Bonus games is launched when three or more corresponding progressive symbols appear anywhere on the reels. The Mini Slots Bonus transforms the 5-Reel Mega Money Maker main game into three to five distinct 3-Reel, 1-Line mini games. Each Mini Slot game has its own unique paytable, symbols, and progressive jackpot value. Progressive jackpots can only be hit while playing the Mini Slots Bonus. Mega Money Maker is featured exclusively in Cadillac Jack’s new Genesis dual-screen video cabinet. The ergonomic cabinet with high resolution, wide screen display visually expands the player’s field of play and increases entertainment. The dual screens work synergistically with Mega Money Maker’s high impact signage package. Building on the core “money factory” characteristics of the game, the five-tiered progressive jackpot meter is featured in a high resolution 42” LCD surrounded by creative graphics.

Cadillac Jack will introduce its most popular and best performing game theme, So Hot, as part of the company’s new series of 40 Line games. So Hot Forty Lines will be featured in the new Genesis dual screen cabinet with hot new graphics, Vertical Wilds, and a flame inducing Free Spin Bonus. So Hot Forty Lines delivers 40 lines of sizzling new pay combinations, with Vertical Wilds increasing players win potential and value during the base game. Capitalizing on the company’s success with Free Spins, So Hot 40 Lines awards five Free Spins in the bonus game. So Hot Forty Lines is just the first in this series of entertain new game themes. Cadillac Jack will also present four new 40 Line themes including Queen of the Delta, Galapagos, Truck Stop Jackpot and Barnyard Blastoff.

After launching its 50 Line series at the 2008 G2E, Cadillac Jack is this year expanding the series range with alternative paytables to attract a variety of player styles. The new games offer higher hit frequencies and larger wins which increase the entertainment value for the player and optimize time on device. Multiple Vertical Wilds increase the reward potential and all wins are doubled during the Free Spin Bonus. Entertaining themes and high resolution graphics draw players to Cadillac Jack’s 50 Line games, and they keep playing due to the unique pay style with frequent opportunities to hit the top award during bonus rounds. Cadillac Jack will present the full range of 50 Line games at G2E with new titles including Firehouse 50, Expedition Outback, Legends of the Orient and Big Easy Bucks.


Privately held
Headquarters: Sofia, Bulgaria
Employees: more than 500
Web site:

Company description: From its formation about 10 years ago, Bulgaria-based Casino Technology has become a global provider of gaming solutions for casinos and slots arcades. The company’s products and services are currently available in more than 50 countries around the globe. The sales and marketing department assists and serves customers on five continents through a network of 18 local offices. Casino Technology has recently established new business structures in Africa, Central Asia and Latin America, the latter operating as TransAtlantic Gaming in Lima, Peru, and serving clients from the continent and Central America. In recent years, Casino Technology has established itself as a manufacturer and supplier of high performance and innovative casino equipment and a company with reliable after sales service.

Key executives:
• Milo Borissov, president and founder
• Rossi McKee, vice president
• Ivan Tzankarski, executive director
• Sonia Nikolova, chairman, sales and marketing director
• George Rangelov, manufacturing director

Games /products: The Casino Technology product range offers a complete suite of electronic casino and gaming hall equipment, including single and multi-game video slots, video poker, automatic and semi-automatic electronic roulettes, jackpot systems, casino management systems, interior and exterior décor, and accessories. In 2007, the company launched on a global scale the new generation series Gemini slot machines, designed to provide superior player comfort and exceptional operator serviceability, currently available with a library of more than 40 successful games from which to choose. Catering for all player categories, from low-denomination to VIP, the Gemini collection of games has many essential features, including second video screen, user-friendly interface with built-in options, multi-denomination, SAS compatibility, cashless system and wide variety of jackpots. Newer games Aztec Returns, Columbus Treasure, Coffee Magic, Golden Bird, Ocean Delight and Wild Wild Africa have the Atlas PC platform that provides enhanced high-quality graphics and a higher level of interaction, along with multi-channel stereo sound, exploiting in full the advantages of the high-end dual-monitor Gemini cabinet.

New games/products: Player comfort and ergonomics are stressed by the Gemini Sensa slot machine series, which has an innovative keyboard technology. Crystal Touch sensor buttons reduce the number of pushbuttons for changing the keyboard layout, thus providing instant player control and user-friendly intuitive play. A third auxiliary 15-inch monitor positioned smack-dab in the middle of the keyboard layout to provide video entertainment such as a big sporting event (or text of sports results, news or jackpot levels) while playing the game on the other two larger screens. The panoramic LCD displays provide a better viewing area with greater visual impact, improved stereo sound, and dampening of outside noise interference. Also new is the PlayMe VideoSlot turns a grand piano-styled cabinet into a multistation video slot platform.


Headquarters: Sofia, Bulgaria
Employees: 220
Web Site:

Company description: Euro Games Technology is a dynamic company with offices throughout Eastern Europe, including Kiev, Ukraine, Budapest, Hungary, Bucharest, Romania and Tbilisi, Georgia. The company also has a sales representative in Latin America and authorized dealers in Macau and Latvia. Since its founding in 2001, EGT has positioned itself as a leading manufacturer of gaming machines, video slot games, jackpot systems and other casino equipment in Bulgaria and abroad. EGT’s mission is to generate a constant flow of revolutionary ideas, technologically advanced and carefully designed gaming products.

Key executives:
• Vladimir Dokov, managing director
• Madlin Aleksardrova, marketing and Sales director
• Nataliya Bilous, director of EGT-Ukraine
• Roberto Moya, sales director for Latin America

Games/products: Thrilling the player is the goal of every game in EGT’s collection, which is achieved with exceptional graphic designs, brilliant (and sometime strange) sound and user-friendly interaction combined with exciting payouts and bonus features. These multiline, multidenomination video slots set the highest standard for fairness, reliability and user friendliness. They are offered in two series, named after the cabinet’s name – Vega Vision and Classic Blend. Among the Vega Vision titles are new games such as Kashmir Gold, Casino Mania, Summer Bliss and Book of Magic. Classic Blend titles include Rise of Ra, Action Money, Ocean Rush, Oil Company, Emperor’s Palace, Crazy Bugs, Inca Gold and Gold of Roma. The Vega Vision Series (offered in regular and slant versions) features dual-screen cabinets with 19-inch displays, attractive LED illumination with enhanced graphics, a new screen layout and stereo sound. They are ergonomically designed and allow increased player functionalities. The second 19-inch LCD display at the top of the cabinet, which features progressive and mystery jackpot meters, offers players a bird’s eye view of rising jackpot amounts, while they continue to play. The series also features quick and easy access to the stacker and counters, an innovative handle design, and compatibility with casino management systems.

New games/products: Players will have a choice of eight slot games on the Vega Vision Multi-1 advanced gaming platform. Compatible for all cabinets from the Vega Vision Series, the game mix (Rise of Ra, Age of Troy, Action Money, Book of Magic, Ocean Rush, Summer Bliss, Queen of Rio and The White Wolf) enables casinos to offer an enhanced game portfolio with optimizing floor space, while providing players with a significantly higher degree of interactivity. Game changes can be made almost instantly. All games on this system can support a progressive jackpot. EGT is introducing a series of highly volatile games, headed by 2 Dragons, which offers an exotic theme backed by attractive animations and mystical sounds. This 5-reel 20-pay-line game also enables bets up to 200 credits and a chance to win up to 15,000 times the line bet. Other action-filled highlyvolatile games reaching the market include Wild Savana, Rise of Ra II, Great Egypt and 20 Super Hot.


Stock symbol: (NYSE:IGT)
Headquarters: Reno and Las Vegas
Employees: 5,200
Web site:
Market capitalization:: $6,305 million
Adjusted EBITDA: $805.3 million
Stock price: $21.28
Revenue: $2,231.6 million
Operating cash flow: $510.0 million
All financial statistics as of 6/30/09

Company description: Since 1981, IGT has been the leading company specializing in design, development, manufacturing, distribution and sales of computerized gaming equipment, software and network systems worldwide. As a constant innovator in gaming, IGT continues to take gaming to the next level year-after-year by creating innovative games and systems that help casinos realize superior value and performance. This formula is what IGT builds on to help casino operators achieve new levels of dynamic casino and player management. By developing and providing the right products and systems, IGT is able to give casinos the tools to differentiate their floors from the competition and give players what they really want. IGT and its affiliated entities supply gaming products in nearly all jurisdictions where gaming is legal and holds 370 licenses in 307 jurisdictions worldwide.

Key executives:
• Patti Hart, chief executive officer
• Thomas J. Matthews, chairman
• Paul Karskens, president, global business development
• Tony Ciorciari, executive vice president, global operations
• Eric Tom, executive vice president, sales and marketing
• Richard Schneider, executive vice president, gaming products
• Patrick Cavanaugh, chief financial officer
• David Johnson, general counsel, executive vice president
• Chris Satchell, chief technology officer

Games /products: IGT has a vast library of slot and video poker game themes and releases a library of entertaining new games each year. IGT’s games and products are designed to generate new standards in player excitement and help casinos realize outstanding value and performance. IGT’s product lines include MegaJackpots, Core Products including video and spinning reel games, IGT Video Poker, Electronic Table Games including multi-player products DigiDeal and M-P Series, as well as IGT Network Systems. Current player favorites include MegaJackpots themes Wheel of Fortune, Star Wars and Indiana Jones; Core products Cleopatra and Wolf Run MultiPLAY Video Slots and Kitty Glitter Video Slots; All-Star Poker and Ultimate X Poker; and the Roulette Evolution Electronic Table Game.

New games /products: IGT’s theme for G2E 2009 is “Taking Gaming to the Next Level.” With bold and breathtaking first-to-market innovations and groundbreaking new products and technologies, IGT will show the next level of gaming available today to help casinos thrive with the games player want.

IGT’s MegaJackpots line will debut the MegaJackpots Center Stage Series. This revolutionary new platform offers unlimited content options from the premiere gaming product line in the industry.

New games on this platform at G2E 2009 will include Wheel of Fortune Experience REELdepth Slots, American Idol Video Slots and Wheel of Fortune Triple Spin Video Slots. The highly anticipated Sex and the City Multi-Level Progressives will debut featuring MultiPLAY game play, allowing players to play up to four games at the same time. And rounding out the top MegaJackpots games will be The Amazing Race MLP, Quest for the Lost City Video Slots, Alice’s Adventures in Wonderland Video Slots and Bombs Away REELdepth Slots.

IGT’s Core Products showing will consist of more REELdepth and MLD, more multi-game capability, and never-before-seen spinning-reel and video math. Among the show stoppers are Reel MultiPLAY Slots (MultiPLAY on spinning-reels with configurable lines) and the next generation answer to MultiPLAY: Lucky Game-N-Game and Reelin’& Dealin’ slots. Making its world debut is the REELdepth Video Slot with 3-D animations and roaming wilds made possible only by MLD technology. New MultiPLAY themes and enhancements, REELdepth-only stepper themes, new umbrella brands for non-traditional stepper players, Super Comet Streak and Dynamite Blast, and a new quick hit theme – Multi-Hit Progressives are all must-haves in 2010. The first three-level video progressive, Whale Song, will also premiere as well as Pachisuro-style gaming – for the first time, spinning-reel players can exercise some control and stop the reels in order to try to create wins. Tumbling Reels games, Little Shop of Horrors and Magically Wild, round IGT’s Core Products must-see list.

Players are loyal to video poker games that give them the best entertainment value. The richest experience comes from the best games, and those come from IGT Video Poker. Featured video poker themes include Hot Pursuit Poker Super Times Pay Mega Progressive, Texas Hold ‘Em Heads Up, Hundred Play Draw Poker with Quick Quads, Fifty Play Draw Poker with Quick Quads, Hundred Play Draw Poker with Super Times Pay, Fifty Play Draw Poker with Super Times Pay, Super Star Poker, Five Star Poker, Power Punch Poker, 2nd Chance Royal Poker and 10 Hand 7 Card Stud.

IGT Network Systems will feature a host of products: downloadable game library, Service Window, the sbX Tier One package, compelling IGT Advantage add-on products (Gift Points, Virtual Drawings, Table Bonusing, Analytics), Advantage Bonusing & Delivery Concepts, IGT Tournament Manager, IGT Casinolink and Professional Services.


Stock Symbol* (ADR:KNM)
Headquarters: Las Vegas
Employees: 165
Web site:
Market capitalization* $3.5 billion
EBITDA (ttm)* 347.7 million
Stock price* $25.5
Revenue (ttm)* $2.31 billion
Cash flow (ttm)* $267 million
*Parent company

Company description: Konami Gaming is a wholly owned subsidiary of Konami Corp., a world leader in entertainment software, headquartered in Tokyo. Konami Gaming, with offices in Las Vegas and in Australia, represents one of five segments of the parent corporation. The others are computer and video games, toy and hobby, amusement, and health and fitness. Konami Gaming was founded in 1997, making Konami the first Japanese publicly listed company to achieve full-scale entry in the U.S. gaming market. After placing nearly 20,000 machines in Australia in the late 1990s, the company began marketing gaming machines in the United States in 2000. In recent years, Konami received gaming licenses to manufacture and sell gaming equipment in Nevada, California, New Mexico, Indiana, Mississippi, Indiana and Iowa, among other states. Konami got into systems operations when it purchased Paradigm Gaming Systems. Today, the company’s slot accounting and player tracking and rewards system bears little resemblance to the original Paradigm system. The Konami Casino Management System (KCMS) has evolved into a powerful tool for effective management of a slot floor. Through the system, valued casino slot players are rewarded instantly and informed through LCD screens on the machines.

Key executives:
• Satoshi Sakamoto, CEO
• Steve Sutherland, COO/executive VP
• Ryoichi Kimura, CAO/vice president
• Tom Jingoli, senior director, compliance and legal administration
• Jennifer Martinez, senior director, human resources
• Yuji Taniguchi, senior director, Games R&D
• Tom Soukup, senior director, Systems R&D
• Ross O’Hanley, senior director, marketing
• Alan Cripe, director, game sales, East
• Sam Constantino, director, corporate region game sales
• Charlie Thornton, director, game sales, West
• Jay Bertsch, director, system sales

Games/products: Konami Gaming, Inc. has several proven machine platforms with an ever expanding library of exciting slot titles. With increased capabilities such as SAS 6.0 compatibility, allowance for internal, stand-alone progressives (i.e. Quick Strike and Cashway), extended ROM capabilities to run dual LCD’s, and enhanced sound package; the K2V 2.0 video platform has been and continues to be a solid performer on casino floors. Just a few of the great performing titles on the K2V platform are Rawhide, Club Moulin, African Diamond and China Shores. Konami Gaming has always been an industry leader in the stepper reel market and continues to make progress with the introduction of its latest development on its Advantage Series platform with the Advantage 5 platform, the only five full-size reel mechanical stepper in the market. Originally launched in the United States at the Global Gaming Expo, this platform has been a huge success for Konami Gaming from the very beginning. Developed in partnership with Konami’s Research and Development team in Japan, the Advantage 5 builds on Konami’s strong arcade and amusement background bringing something truly unique to the gaming industry. The Advantage 5 features a 19” touch-screen LCD displaying integrated progressive feature, interactive bonus feature, or the paytable. There are multi-color LED behind the reels that can display up to 256 colors to attract players as well attract mode lighting in the top box and belly glass. The Advantage 5 is available in multi denominations with a fixed line minimum bet configuration standard and conventional line configurations available on most titles. Some of the proven performing titles on the Advantage 5 platform are Vibrant 7s, African Diamond: Jewels of the Wild and Thunder Warrior.

New games/products: At G2E, Konami Gaming, Inc. will showcase its new cabinet, Podium. The Podium cabinet was developed as a joint effort by Konami Gaming, Konami Digital Entertainment, and Stuart Karten Design, a leading industrial design firm. The goal was to create a cabinet that enhanced game entertainment and attraction while providing additional comfort to the player for increased time on device. The Podium has a depth of 15 inches, which makes is highly competitive in the slim-line market and makes it an attractive option to casino operators who have space restrictions on their gaming floors. It features two 22-inch, touch-screen LCD displays. These larger displays not only provide players with a larger viewing area ergonomically placed at eye level but also with these dual displays close together they give the opportunity for enhanced graphical features. One of the unique aspects of Podium is the lightening effects that surround the machine. The Podium lighting has two horizontal lighting features between the two displays and player tracking bracket. This lighting changes a variety of colors from purple, red, yellow, green, light blue, dark blue and goes around all three sides to attract players from all directions. Podium has two surround sound speakers and a subwoofer to create a powerful sound package and enhances the players’ game experience by celebrating big wins and bonus features. Finally, Podium’s ergonomic button panel was designed so that players can rest their hands on the button panel to hit the spin button while playing. The new cabinet is compatible with all of Konami Gaming’s proven performing K2V video titles.


Stock symbol (NASDAQ:MGAM)Headquarters: Austin, Texas
Employees: 350
Web site:
Market capitalization: $277 million
EBITDA (ttm): $61.18 million
Stock price: $6.84
Revenue (ttm): $131.13 million
Cash flow (ttm): $34.2 million

Company description: Multimedia Games Inc. is a leading multinational supplier of interactive systems, electronic games and player terminals for casino, lottery, charity bingo and racino markets. Multimedia designs and develops networks, software, and game content that provide its customers with comprehensive gaming systems. With its MGAMe casino management system it offers a variety of modules, including Players Passport, the company’s proprietary player tracking system; Cash and Cage, and Slot Management. The company’s ongoing development and marketing efforts focus on Class II and Class III games and gaming systems for use throughout the United States, video lottery games and systems for domestic and international lotteries, and systems and game content for charitable gaming facilities.

Key executives:
• Michael J. Maples Sr., chairman
• Anthony Sanfilippo, president, chief executive officer
• Patrick Ramsey, COO
• Adam Chibibi, CFO
• Mick Roemer, senior vice president of sales
• Robert F. “Skip” Lannert, vice president of international sales
• Ginny Shanks, chief marketing officer
• Uri L. Clinton, general counsel, corporate secretary
• Joaquin Abiles, vice president of technology

Games/products: From the company’s popular proprietary titles and licensed properties, Multimedia Games offer players and operators the ultimate gaming experience. The company offers standalone, networked, progressive and community-bonusing games. The company also offers Class III games specially designed to meet local regulations for Native American casino customers in Washington state, and bingo-based games for the Mexican market. Multimedia’s current most popular game is Meltdown Core Reaction, a five-reel 30-payline game providing volatile action and numerous bonus opportunities, with a maximum prize of 350,000 credits on a maximum bet of 150 credits if one encounters the right toxic waste barrels in the right places. Other popular games include Sport of Kings, Emperor’s Fortune, Rowan & Martin’s Laugh-In and Ernestine’s Ringy-Dingy (the latter based on Lily Tomlin’s telephone operator character).

New games/products: At G2E 2009, Multimedia Games will showcase the company’s latest technological innovations in interactive Class II and Class III games and gaming systems, lottery systems and charitable gaming systems. More than a dozen new game titles will be shown, along with the Casino Commander system that enables casinos to switch linked slots into tournament mode with just a flip of a switch.


Privately held
Headquarters: Greenville, S.C.
Employees: 20
Web site:

Company description: Nova Gaming, LLC is a leading provider of slot games to the Native American Gaming market. Nova offers an extensive and growing library of exciting game themes featuring custom graphics and sounds designed attract and captivate players. Such games often are available in server-based Class II and server-based Class III, and stand-alone Class III versions. All platforms have SAS or S2S interface capabilities.

Key executives:
• Michael Fletcher, CEO
• Bob Mosley, president
• Melissa Cox, marketing manager

Games/products: Offered in Class II and Class III as well as Oklahoma compact versions, Nova’s Ultimate Gaming Platform is easy to configure, operate and maintain. Consisting of game terminals, management terminals, cashier terminals and server for GLI-21 approved downloadable games, the UGP leads the industry in performance and design. The Money Tree System also offers expandability in that other Class II games, as well as skill games, can be added to the system.

New games/products: Nova continues to bring to market a broad selection of new game themes to the Native American casino market, all featuring flat-screen LCD with touch-screens, large Vegas style progressive signage, and player tracking capabilities. This latest group includes “Jungle Quest,” “One Billion B.C.” and “Dragon’s Keep,” which are 5-reel 20-payline with bonus rounds, and a local progressive; and are offered in Class II and Class III versions. While offered only in penny denomination, “Reel Spinner” is a 9-reel 16-payline games with a Multi-Plier progressive. The 1960s version of durable cartoon star “Felix the Cat” (complete with Professor Nutmeg, Poindexter and girlfriend Felicia) star in a Class III-only 5-reel 20-payline game with local progressive and bonus rounds. And Class II-only Treasure of Atlantis employs mermaid and undersea graphics in a 5-reel 20-payline game with bonus round local progressive. Most of these devices can be adapted for cash or cashless play.


Privately held
Headquarters: Gumpoldskirchen, Lower Austria (near Vienna)
Employees: more than 7,600 worldwide, in Austria 1,900 staff

Company description: The Novomatic Group of Companies is a leading producer of high-tech gaming equipment. With subsidiaries and affiliated companies in 19 countries Novomatic exports its state-of-the-art equipment to more than 60 countries worldwide. The group holds more than 750 patents and proprietary rights, and offers a full range of products and services for the international gaming industry. With more than 25 years of accumulated gaming experience Novomatic has become a byword for the Austrian values of partnership qualities, fairness and respectability.

Austrian Gaming Industries GmbH (AGI), founded in 1980 by Johann F. Graf, is a wholly owned subsidiary of the Novomatic Holdings. AGI is an integrated global gaming company specializing in the design, development, manufacturing, distribution and sales of electronic gaming machines and advanced technology products. AGI also has extensive operational activities encompassing casinos, electronic casinos, bingo halls and sports betting outlets.

Key executives (Austrian Gaming Industries GmbH):
• Thomas Graf, managing director
• Charles Hiten, managing director
• Erich Kirchberger, managing director
• Jens Halle, managing director
• Dr. Franz Wohlfahrt, managing director
• Ryszard Presoh, managing director
• Peter Stein, managing director

Games/products: Having introduced in 1997 the first electronic table game – the Novo TouchBet Live-Roulette, AGI has set the standard for the new era of roulette entertainment. Today, more than 7,500 terminals are installed in casinos globally and have gained AGI worldwide acclaim for its multi-player devices and electronic live game products. AGI widened its multi-player gaming horizons even further in 2007 with two new Novo TouchBet Live-Gaming products, Novo TouchBet Live-Baccarat and Novo TouchBet Live-Sic Bo. Among Novomatic’s popular games are the exciting Coolfire II single games and multi-game mixes offered in AGI’s enhanced Slant Top Cabinet featuring a 22-inch bottom touch¬ screen and a 27-inch top screen with an innovative flip-screen feature, which enables players to switch their main game from the bottom to the top screen and play in their most ergonomically convenient position. AGI’s Novo-Vision comes with numerous innovative details and features for the ultimate game excitement and thrilling gaming fun, including brilliant high-resolution graphics on two 16:10 panorama screens and a sound system with sub-woofer and active satellite speakers that combine to give any game all-encompassing visual and aural impact. Besides unleashing the full potential of AGI’s top-performing Coolfire II gaming platform, multi-denominational and multi-language options the Novo-Vision offers individual gaming fun for every casino guest. Ergonomic highlights further add to the attraction of this sophisticated cabinet. A second start button, the soft armrest and the perfect tilt angel of the screens guarantee maximum comfort in an ideal ergonomic position. AGI’s design team also has pioneered advances in hybrid technology to put video and mechanical reels together in the hottest development yet in a multi-game machine: Super-R+ Gaminator. Three giant mechanical reels complement advanced video gaming technology to provide a stunning gaming floor attraction for players.

New games/products: A large array of gripping products, innovative solutions and brand new top-performing games are promised by Novomatic at the 2009 G2E. Thiese will include a whole new range of Novomatic All-Stars plus Astra’s new Class II gaming hit 777 Bingo King. New game releases will include Diana’s Realm, Animal Athletes, Hot For Love and Waikiki Beach, which will be presented in multigame mixes for the Super-V+ Gaminator, Novo Super-Vision and Novo-Vision Slant-Top I cabinets. Super-V+ Gaminator multi-game mixes 1-31 provide an extensive variety of games for every operator, every purpose and every special location by offering up to 27 games per mix, up to seven player-selected denominations, high/low game lines (5 to 20 lines selectable) and multi-language options. Also to be displayed are 12 Super-V+ Gaminator cabinets linked in a Flexi-Link Jackpot installation that will present multilevel progressive jackpots using the Buffalo Thunder jackpot theme.


Privately held (Miami Tribe of Oklahoma Business Development D.BA. Rocket Gaming Systems)
Headquarters: Grove, Okla.
Offices: Las Vegas and Vancouver
Employees: 238

Company description: Using cutting-edge technology, Rocket Gaming Systems has provided tribal gaming operations with Class II entertainment software and electronic player stations since 1997 and now serves Class III tribal and charity operators. The company’s platform offers centrally determined downloadable wide-area progressive games with the largest progressive jackpots in the Class II industry. Rocket Games offer a unique multi-denomination platform, enabling tribal facility operators to maximize valuable floor space, as well as offering local, regional, and national play. Rocket Gaming Systems currently has more than 4,000 class II machines at 79 locations in 13 states. Rocket Gaming prides itself on customer service providing field support across the nation and a 24/7 call center.

Key executives:
• Ronnie W. Harris, chief executive officer, president
• Robert DelRossi, chief operating officer
• Erica Frohm, vice president of product strategy
• Alison Nelson, gaming administrator
• Allen Morgan, general manager
• Shannon Bassett, marketing manager
• Deron Hunsberger, vice president of business development
• Terry Daly, vice president of game design

Games/products: Rocket markets many popular Class II linked bingo games, all multi-line, multi-denominational video reel slots. Popular current titles include Birds of Paradise, Bootlegger, Cash Cow and Gold Diggin’ Dixie. Rocket’s Jackpot Jubilee brand with exciting game titles including One Bad Apple and Great White Diamond provides the excitement of quick hit progressives through its new multi-level progressive platform. Rocket Gaming also holds several licensed titles from Aristocrat Technologies, including Arctic Wins, Betting Zoo, Dolphin Treasure, Eggstream Riches, Helen of Troy, Jewel of the Enchantess and Peacock Magic. Bally Technologies’ title available is Black & White Frenzy.

New games/products: Rocket Gaming will not be at G2E this year but is bringing to market a line of Class III products in partnership with the National Indian Gaming Association. Gold Series games will be five-reel 20-pay-line products with a top-mounted Bonus Wheel with a multiplier progressive and multiple bonuses. Titles include Burnin’ Up, Kingdom Treasure and Lucky Year.


A subsidiary of Lottomatica
Headquarters: Moncton, New Brunswick, Canada
Employees: More than 400
Web site:

Company description: Spielo is a world leader in the design, manufacture and distribution of high performance and innovative gaming machines, licensed and linked gaming solutions, game software and central system solutions for government sponsored and commercial casino operators worldwide. Spielo holds 115 gaming licenses in jurisdictions throughout North America and Europe. Spielo is 100 percent owned by GTECH Corporation, a leading gaming technology and services company, which is itself owned by Italy-based Lottomatica Group.

Key executives:
• Victor Duarte, president and CEO
• Rachel Barber, vice president, technology
• Don Doucet, vice president, business strategy, products, and marketing
• Robin Drummond, vice president, sales

Games/products: The Jewelly Bonus Feature Game is the first of its kind in North America to add a multi-level stand-alone progressive to a multi-game lineup. Jewelly shimmers on screen at random, awarding players one of seven bonus features. To make her appear, players wager on all pay-lines and also bet on an extra 5 credits times the current line bet during standard game play. Because Jewelly bonuses are activated by a side wager, the base games keep their bonus games intact. Any player can switch from game to game on the same terminal and still have access to the progressives. Jewelly is available through the powerful sensys™ platform on the state-of-the-art prodiGi Vu terminal, which features dual 22-inch wide LCD screens, multi-channel audio for enriched sound, dual play buttons, remote play buttons, and an award-winning digital button board. The prodiGi Vu cabinet is fully downloadable, and its features enable automatic game updates.

New games/products: Spielo is also introducing the GameBoss, a linked gaming controller that connects multiple Spielo slot machines, enabling on-the-fly, on-demand switching between multiple progressives, tournaments, or community games. For example, operators can switch between a tournament with 40 games spread out over four banks including an overhead screen, to a 10-game progressive with corresponding overhead display, in just a few clicks of a mouse. GameBoss can transform banks of prodiGi Vu cabinets into Bingo Factory, the only bingo-based community casino game on the market. It’s a five-reel, 50-payline game that allows qualified players to compete together, and features a two-level progressive as part of the bonus. A qualifying player triggers the bonus by wagering a qualifying bet (minimum 50 credits) and getting “Let’s” “Play” and “Bingo” symbols on reels 1, 3, and 5, respectively. All other qualifying players can participate. During the bonus bingo round, the overhead screen comes alive with busy gnomes in a Bingo Factory production line, producing Bingo balls with numbers that are automatically daubed on each player’s on-screen cards.


Privately held
Headquarters: Terrassa, Barcelona, Spain Employees: more than 3,000
Web site:

Company description: Unidesa Gaming and Systems, a wholly owned subsidiary of Spain’s CIRSA Group, designs, manufactures and sells an extensive range of casino gaming machines and technologies, and has an international network of regional offices plus distribution agreements in other key global markets. The CIRSA (Compania Internacional de Recreativos) Group was founded in 1978 in Terrassa, Spain. With a manufacturing capability of 700 slot machines per day, CIRSA soon became Spain’s leading gaming equipment producer and national leader in the area of operations. By 1990, CIRSA’s Unidesa brand became an internationally recognized casino gaming equipment supplier. In 1992, Unidesa machines were authorized for sale in France, and the company made the first of its annual visits to the fall gaming show in Las Vegas. Unidesa Gaming continued a careful process of expansion into legally regulated international gaming markets, receiving its first U.S. license in 1996 in Mississippi.

Key executives:
• Manuel Lao Hernandez, president
• Manuel Lao Gorina, vice president
• David Roya, chief financial officer
• Carlos Franquesa, Unidesa managing director

Games/products: Beginning more than 30 years ago with traditional stepper machines, Unidesa has developer into producer of a full range of video and reel slots, video poker, multi-games, multi-player games and progressive games. To all these systems, Unidesa brings imagination and technical innovation. The company offers some of the more unusual game themes. Fighting Queens centers on Amazons doing battle amid the equipment in a warehouse, while Baby Cash asks players in the Crawling Adventure Bonus to take the cartoon infant’s perspective in seeking multipliers for winnings. In a games portfolio that is constantly changing, Unidesa has some popular perennial entries. Video slot Nanuk, with its Arctic adventure theme; and Wild West, a frontier adventure, both offer two separate bonus games. Other low-denomination perennials video slots include Aladdin 2, Campus Party, Castle Conquest, Cat & Mouse 2, Dragon Legend, Fiesta, Hollywood Horror, Luxxus, Mexico Lindo, Shark Attack, Swampland 2, Toothy and Top Secret 2. The company also manufactures an impressive range of multiplayer gaming machines, one of the latest being Wild Race SG, featuring lifelike graphics in which players bet on which horses will finish first and second. These games have proven a hugely success in markets as diverse as Europe, Asia and North America. Also in the product portfolio are a range of gaming system technology products, covering gaming management and player attractions and incentives.

New games/products: At G2E, Unidesa will reveal significant additions to the video slot portfolio. These include the Ninja-themed Warriors and the enchanted forest-centered Lucky Jack, which include Wild symbols that double the prize, then act as a scatter to enable paylines up to 500 times the bet. In addition, the company will show its line of multiplayer games that include Multi-Fortune Roulette and Multi-Fortune Poker, where the game is played virtually on screens with 3D images. On the roulette game, players can decide whether to bet on one, several or all of the virtual roulette wheels simultaneously.


Privately held
Headquarters: Brentwood, Tenn.
Employees: 500+
Web site:

Company description: VGT is primarily focused on the creation, design, manufacturing and marketing of games for the Class II and restricted gaming markets. Since its formation in 1991, VGT has combined technological innovation with an in-depth knowledge of gaming markets to produce character-driven games that offer high entertainment value. It was the first in the Oklahoma marketplace with LCD touch screens, stepper-reel bingo-based games and a narrow-width gaming cabinet that enables placement of two machines in the footprint traditionally occupied by one game. With an experienced team of manufacturing, R&D, service and marketing personnel, VGT works to make all facilities stocking its games a success. This includes working with operators to get input of what features might make games better, and providing quick aftermarket service and support. VGT also offers operators promotional and marketing assistance, including the sending of live actors dressed as popular game characters to interact with players on the gaming floor.

Key executives:
• John Yarbrough, CEO
• Jay Sevigny, president and chief operating officer
• Doug Edwards, vice president, human resources
• John Taylor, vice president, engineering
• James Starr, vice president, sales, Midwest
• Robb Vecchio, vice president, international sales
• Steve Wilson, vice president of sales, West
• Rodney Ratcliff, general manager of operations
• Steve Brown, controller
• Ryan Meredith, director, financial planning
• Jim Nulph, director, marketing
• Aaron Rubin, director, legislative affairs
• John Plunkett, director, engineering operations
• Al Roireau, director, software development
• David Marsh, director, creative services
• Jason Sprinkle, director, hardware development

Games/products: VGT has created an unbeatable formula for success: know your markets, support your gaming partners and constantly refine your games. This winning combination has ensured a stronghold for VGT in the competitive gaming market. VGT prides itself on creating exciting products, which has resulted in intensely loyal patrons. One regular at an Oklahoma casino had himself tattooed with VGT’s Red Hot Ruby character! Beginning with the popular Riverboat Queen multi-game system initially introduced in the Louisiana market, and continuing through a line of games that includes the Treasure Quest series of skill based games, and the current runaway hit, Live Call Bingo, VGT has consistently developed games that customers find irresistible. Through the use of compelling graphics, innovative space- saving cabinet designs and hit ratios that keep players playing, VGT has created an experience in gaming that is on the cutting edge. Among VGT’s most popular game themes are Red Hot Ruby (centered around a tall cool woman in a red dress who likes gems), Mr. Money Bags (starring a rich uncle), and Lucky Ducky (a happy-go-lucky water fowl). All are offered in several different formats and can be customized with VGT’s Bonus Blast feature. VGT also has a line of games designed for the budding Mexico market.

New games/products: At G2E, VGT plans to unwrap more than a dozen new three-reel and five-reel mechanical games. These titles include The Braggin’ Dragon, Cashin’ In, Dark Diamonds, Double Phoenix, Egyptian Wonders, Gushing Green, It Came From the Vault, Kula Kula Tiki, Lucky Ducky Free Spinnin’, Pieces of Eight, Rainin’ Silver & Gold, Sumo 7’s, Turquoise Treasures, Waves of Riches, and White Walls & Sunglasses. All will feature dynamic pay tables and can be customized to include the Bonus Blast feature.


Stock symbol: NYSE:WMS (WMS Industries Inc., parent company)
Headquarters: Waukegan, Ill.
Employees: 1,400+
Web site:
Market capitalization: $1.7 billion (approximately)
EBITDA (ttm) $203.4 million
Stock price: $44.38
Dividend: $1.15
Revenue (ttm) $650 million
Cash flow (ttm) $186.2 million

Company description: WMS is exclusively focused on the gaming industry through the creation, design, manufacturing and marketing of high-earning video, video poker and mechanical reel-spinning gaming machines and video lottery terminals. Creating great games is the hallmark of WMS and is central to the fabric of the company’s culture. The mission of WMS is to create the most entertaining gaming products in the world and service customers with an uncompromising passion for quality. All employees embrace the company’s core values of innovation, tenacity passion quality and integrity, and are guided by the fundamental principle of teamwork. The legacy of WMS is to innovate and develop games with visual appeal, entertaining play, and rewarding bonus rounds and jackpots is a distinct competitive advantage. A key element in generating this game excitement, and in contributing to the success of the company, is the company’s focus to drive innovation and the technological advances that power technology platforms. Game design teams operate in studio environments that encourage creativity, productivity and collaboration. WMS games can be found in every major legalized gaming jurisdiction in North America, and in 91 gaming jurisdictions throughout the world.

Key executives:
• Brian Gamache, chairman and chief executive officer
• Orrin Edidin, president
• Larry Lochiatto, executive vice president and chief operating officer
• Scott Schweinfurth, executive vice president, chief financial officer and treasurer
• Larry Pacey, senior vice president, game development
• Rob Bone, vice president, marketing

Games/products: WMS produces some of the most innovative slots on casino floors today, offering a broad selection of mechanical reel, video reel and transmissive reel games, the latter projecting video over mechanical reels to provide a 3D animation effect. Sensory Immersion Gaming systems combine a BOSE 3Space audio system and real-time 3D graphics powered by CPU-NXT2 technology to enable players to see, hear and feel the game as it plays, be it the Tyrannosaurus Rex in “Time Machine” or the flying monkeys in “The Wizard of Oz.” And recent Community Gaming products that has players on linked machines competing against each other and simultaneously sharing in bonus events. WMS offers many branded game titles built around celebrities such as Bruce Lee and John Wayne, and film and TV properties such as “Dirty Harry,” “Top Gun,” “Star Trek” and “The Wizard of Oz.” Games built around the latter two properties that WMS has created extensions, with games built around “Star Trek”’s famous Tribbles episode and Oz games build around Glenda the Good Witch and the Wicked Witch of the West. Among hot titles in the WMS library are Viva Monopoly and Lucky Penny, both five-reel games powered by ARIA (Advanced Random Intelligence Algorithm) technology; with the former sporting 3D graphics and unpredictable bonuses, and the latter offering highly volatile play and trillions of possible game and bonus sequences. Other favorites include the popular seven-level local-area progressive game, Reel ‘Em In: Catch the Big One. In addition, well-known video reel titles include Great Eagle, Lucky Lemmings, Queen’s Knight and Xerxes. Popular Cascading Reels video games include All That Glitters, Blazing Phoenix, Crystal Forest and Invaders From the Planet Moolah. Popular G+ steamlined games include Black Knight, Brazilian Beauty, Palace of Riches II and Zeus. WMS also offers a full complement of traditional five-reel mechanical games and three-reel, multi-coin, multi-line mechanical products with an in-game progressive meter.

New games/products: WMS will premiere new hardware and a variety of new games on their foundational platforms at G2E this year. These will include the BB2 video slots in the WAP Series Monopoly: Advance to Boardwalk; Innovation Series Super Multi-Play Silver Sword and Super Multi-Play Samurai Master; G+ Series 5x4 Mayan Sun and 5x4 Rome & Egypt; I-Play Series’ Jackpot Block Party and Airplane! (the latter based on the popular movie comedy); Participation Series Monopoly: Planet Go; and LAP Series Goldfish: Race For the Gold. Also to be unwrapped are the Community Gaming Series products The Price Is Right: Plinko and The Price Is Right: Punch a Bunch; and in the Max Win Series Panda Riches, Golden Moai, Snow Leopard and Royal Unicorn. Also expected is the fifth Star Trek Episode in the series on its Adaptive Gaming platform.


Privately held
Headquarters: Cumming, Ga.
Employees: 26
Web site:

Company description: Founded in 1995, World Touch Gaming specializes in the design and development of innovative electronic entertainment devices, lottery terminals, Class II bingo products and gaming equipment. To date, the company has sold more than 3,000 gaming terminals. The company not only produces gaming devices, but also customizes equipment for various applications. In 2005, the company formed Visioneering Games, Inc., a subsidiary that develops gaming and advertising technology for use by online service providers. World Touch Gaming products are in use in tribal operations throughout Oklahoma and in gaming jurisdictions in Brazil. The company also produces charitable gaming equipment and skill based games. The company also has developed the Apex Game System.

Key executives:
• Don Fiechter, president
• Paul Moriarity, executive vice president

Games: Specializing in technologically advanced Class II products, World Touch has upgraded its entire line with touch screens to speed the action. Its lines of multiline, low-denomination games enable the player to bet from one to 50 coins per line with a maximum award of 10,000 coins. They include Clover Cash, Golden Sand Dollar, Splash Cash and Triple Joker. Other games include Sultan of Sevens (which includes Wild Cards), Jacks or Better and Red Hot Deuces.

New games/products: The company’s newest product is the Electronic Instant Lottery (EIL), which offers operators a modern, interactive version of paper tickets. Because the EIL is more cost efficient, players are afforded lower price and higher payback games. The EIL also provides greater security and integrity than of paper tickets. New games to be showcased include Amazon Gold, American Anthem, Barnyard Bash, Cold Cash, Flaming 777, 4 Dice Poker and Riverboat Hold’Em.