Global Gaming Expo returns with wealth of games, concepts

As the gaming industry’s premier event, the Global Gaming Expo (G2E) is well worth the time an effort spent by thousands of gaming executives, who willa again make their annual pilgrimage to the Las Vegas Convention Center from Nov. 16-18. Where else can the latest and greatest products that will not only please their patrons but also to fatten their bottom line be found under one roof?

More than 450 the exhibitors will be there, vying for their attention as they display the best, brightest and most extensive collection of products, which will include hundreds of new games, themes, technological advancements and related products. As the show is extensive and the convention hall huge, be aware that comfortable shoes are mandatory.

To save you a little shoe leather (or sneaker rubber, as the case may be) in this expansive task, we offer the 2010 edition of the World of Slots. Designed providing a quick guide to highlight games and products to be shown by the industry’s leading game manufacturers, we hope it helps make your visit just a little easier and help you discern which games and technologies fill your immediate needs. So without further ado, here is a guide to what to look for on the show floor:


Privately held
Headquarters: Pleasantville, N.J.
Employees: 300
Web site:

Company description:In October 2009, the family-owned AC Coin & Slot took on the challenge to stand among the giants of the reel world as a true slot bonus game manufacturer. Years worth of successful bonus game development were maximized when AC Coin & Slot renegotiated a new agreement with IGT that enabled AC Coin to offer its successful proprietary games for sale, in addition to lease options, for the first time. Since launching their for sale slots just one year ago, the Pleasantville, N.J.-based AC Coin & Slot has radically expanded the company’s install base across the United States, Canada and the Caribbean. With games in 225 casinos around the world, the company is not just the only slot manufacturer on the East Coast, but the only family-owned slot manufacturing business in the country. In addition to the highest earning bonus games, AC Coin & Slot continues to provide some of the best custom interior signage, sculpted displays, ergonomic seating, and slot bases, all of which can be combined to form custom-themed slot environments.

Key executives:
• Mac Seelig, president, founder
• Jerald Seelig, executive vice president and general manager
• Jeffrey Seelig, chief financial officer
• Jason Seelig, executive vice president, corporate accounts
• Tom McCormick, executive vice president and general counsel
• Aimee Schultz, director of marketing
• Nat Holt, director of sales

Games/Products:While casino operators continue to struggle with a sluggish economy and customers with tighter gaming budgets, AC Coin & Slot’s games are doubling and tripling average house revenues. AC Coin & Slot attributes this success to a winning combination of the company’s proven S2000 bonus game platform and the action-packed new Quick Hit math model, based on the player favorite Double Sizzling 7s pay table from IGT. “In these recessionary times, more than ever, players need to feel that their gaming experience is worth the wager. Our Quick Hit math model has created a huge buzz with players and casino operators by keeping players engaged with bonus events that occur every few seconds,” said Jason Seelig, executive vice president of sales and marketing for AC Coin & Slot. In fact, with the Quick Hit math model, players will hit a bonus event approximately every seven handle pulls. “We now have a full year’s worth of testimonials from customers who tell us time and time again that our games produce the highest revenue on their casino floors, earning two to three times house average nationwide,” said Aimee Schultz, director of marketing for AC Coin & Slot. “We couldn’t be more excited about our product line or the multitude of opportunities it offers our customers.”

New Games/Products:Offering maximum entertainment value per wager is a philosophy that has guided AC Coin & Slot to produce some of the most popular slot machines on any casino floor, from industry-changers such as the lottery-themed Slotto and mint-themed Bankroll to the company’s attention-grabbing new community-style games. To date, the new AC Coin & Slot has launched eight game themes, including two brand-new platforms. The company plans to release another six games before the end of the year. Attendees of G2E 2010 will see the next extension of AC Coin’s popular proven game line, with brand new configurations and merchandising. This flexibility allows casino operators to create excitement that drives play in any space, at any budget. Among the display games will include You Bet Your Ass: This newest Advanced Video Community Series release enables players to turn donkeys into dollars down on the farm; Cirque De Prime: an eye-catching addition to the Big Roller Series; Dream Weaver: the first offering in the Advanced Video Series to feature a spectacular video bonus event using the Quick Hit math model; Double Up: This game from the Big Roller Community Series features fantastic 3-D animation and a Quick Hit bonus round; Great Goldfish Giveaway: Players will be instantly hooked on this newest game in the Slotto Advanced Series; Slotto Instant Win: Everyone’s favorite bouncing balls are back in this new take on the Slotto Ball Popper Series; First Class Adventure Jackpot, using the innovative new Double Play Platform that places two games side-by-side for maximum casino floor merchandising; Visitors from an Udder World: Move over giant gorilla – the cows are taking over in this six-game Community Climber game; and Masquerade Bonus: AC Coin’s new super-sized Double Play Community Game features a 55-inch plasma screen bonus event with eye popping HD animation.


Stock Symbol (ASX: AGI)
Global headquarters: Newington, NSW, Australia
U.S. headquarters: Fort Lauderdale, Fla.
Web site:
Market capitalization: $87.3 million
EBITDA: $12.5 million*
Stock Price: $0.12*
Revenue: $69.3 million*
Earnings per share: $0.033
All financials – global company
*Australian dollars
2009 results

Company description:For more than half a century, the Ainsworth name has been synonymous with the gaming industry. In 1995, Len Ainsworth founded Ainsworth Game Technology Ltd. with a commitment to become a leading manufacturer and supplier of gaming solutions. Today, with global vision and leadership, Ainsworth Game Technology is revolutionizing the global gaming market with its range of gaming technology and game combination software. With a fully integrated operation, including design, development, assembly testing, sales and field service, Ainsworth encompasses the entire product development cycle, from conception through to installation, service and support. Ainsworth Game Technology pioneered the 26-inch monitor EGM with the release of its Ambassador gaming machine in 2001, and this year will launch the highly anticipated A560 ultimate gaming machine. Ainsworth products are now licensed and widely distributed throughout Australia, Europe, Asia and the Americas with offices and distributor arrangements around the world.

Key executives:
• Leonard Hastings Ainsworth, executive chairman
• Steward Wallis, independent non-executive director
• Graeme Campbell, independent non-executive director
• Michael Yates, independent non-executive director
• Danny Gladstone, chief executive officer
• John Glaser, sales director North America

Games/Products:Ainsworth Game Technology has established itself as the number one new game performer all across Australia over the last 18 months, delivering unique, innovative and highly successful products. The company produces more than 50 new concepts annually for distribution in more than 37 markets throughout the world. Ainsworth has a vast range of games available for its Ambassador machines, which in the stylish Ambassador Slimline offer players big-screen entertainment unlike any other machine. Based on outstanding performance, the Ambassador offers a premium gaming experience with its superior design, 26-inch LCD screens, simulated 3D-Graphics, and video-quality animation. Products offer as many as five-level progressives, including two-level stand alone mystery progressives that assure wildly attractive play. Ainsworth’s most popular current games are Dragon Lines, Wild Wins and Jungle Monkeys. The company also offers specialty games for the South American and Caribbean markets, of which Raging Roosters is the most popular. Ainsworth has proven itself over the last two years as the top-performing product in the highly competitive Australian market and now with the release of the A560, which Ainsworth predicts will take the game to a whole new level of unparalleled excitement and performance.

New games/products:Emphasis at this year’s G2E will be on Ainsworth’s widescreen A560, which provides for state-of-the-art technology with its dual widescreen LCD platform, powerful Quadtronic processor, compact storage, high quality sound system and an ergonomic player interface supporting up to 18 play buttons. Games will appear on the system with brilliant high resolution graphics and imaginative themes synonymous with Ainsworth’s GamePlus game library. The A560 comes in a range of cabinet configurations, including the 22inch dual widescreen Highboy, a single screen Lowboy with 19-inch LCD and the triple-screen Super A560 cabinet. “It is a very exciting time at Ainsworth to be launching such a highly advanced range of models. Our goal was to create a platform having drawing power that further enhances entertainment and presentation whilst providing additional player comfort and high end sustained game performance,” said Ainsworth CEO Danny Gladstone.

Ainsworth will showcase a range of new link progressives, including Rio Grande Rapids, Jackpot Zone, Rapid Strike, and Lights Camera Action, all available in the triple-screen Super A560 cabinet. Rio Grande Rapids provides three levels of link progressives, three levels of bonus prizes and wild free game features. Rio Grande Rapids will be released with three exciting titles: Rio Express, Rio Sunset & Rio Gold, each taking players on an exciting adventure. Ainsworth also will be expanding their successful existing GamePlus game library with new titles being released from Double Shot, Players Paradise and Play 100Lines/Play 50Lines/Play 40Lines with two lines for one credit play option.


Privately held
Headquarters: Rutzenmoos, Austria
Web site:

Company description:Founded in 1993 by Reinhold Bauer, Amatic Industries offers a range of gaming machines popular with players in many gaming jurisdictions throughout the world. The company, which started with only 23 employees, manufactured its first video machines under the company trademark in the first year of operation, and in 1994 the product range was extended with a new countertop model of a multigame configuration. Today, the company produces single machines as well as diverse multigame configurations.

Key executives:
• Reinhold Bauer, president and founder
• Tatjana Bauer, sales manager
• Thomas Engstberger, sales manager
• Sandra Kaiser, marketing manager
• Ingrid Windischbauer, purchase manager

Games/Products:The company’s flagship game is the Roulette Grand Jeu Prestige, the successor to the successful Roulette Grand Jeu. This multiplayer game accommodates four, six, eight or 10 players, enabling each to participate in a live roulette game from the privacy and comfort of an individual video terminal. The drag-and-drop betting system allows for easy betting, and the ergonomic design allows player to enjoy the game in comfort with a full view of the wheel at all times. Popular slot games include Da Vinci Secret, a five-reel game with nine, 10 or 20 lines, takes the player on a mysterious gaming adventure based on the blockbuster film “The Da Vinci Code,” based on Dan Brown’s best-selling book. Among multiline video games are Admiral Nelson, Baron Munchausen, Billy’s Gang, Cool Diamonds, Dragon’s Gold, Eighty Days, Flying Dragon, Magic Dolphin, Pharao, Three Heroes and Viking. Video reel games include: Bingo Star, Diamond Dreams, Hot Fruits and Octopussy. The company also produces video poker devices playing the games Draw Poker, Fruit Poker and Joker Card.

New Games/Products:Amatic is expected to show its X3000 ultra upright slot machine that incorporates two flat-screen monitors and X3000 WS wide-screen version for two 19-inch wide-screen monitors. New games will include Africa, which combines the thrill of hunting for wild animals and diamonds; Dragon’s Pearl, featuring a Far East adventure where finding pearls bosts winnings; and Ice Voyage, which takes the player on an exciting journey through the ice and snow. The Hot Family game gives players a choice of Amatic’s Hot Scatter, Hot Seven, Wild Stars and Hot Stars games. Still other games include Jolly Roger, following a fearless seaman on a search for pirates’ treasure; Lucky Zodiac, in which the Angel of Luck helps players personalize their winnings; and Golden Idol, involving the search for archeological treasures. Also watch for a next generation of multigame terminals that provide maximum flexibility for operators and superior game experience for players, which also can be linked to stand-alone and multiplayer versions of Roulette Grand Jeu Prestige.


Privately held
Headquarters: Las Vegas

Company description:American Gaming Systems (AGS) is a leading designer, manufacturer and operator of gaming machines with more than 7,000 units currently in operation. AGS’ roots in the gaming industry date back to 1996, but AGS, led by Chairman and Interim President and CEO Robert Miodunski, is driving forward with a new level of energy and excitement throughout the company.

Privately held by San Francisco-based Alpine Investors, AGS features an entertaining portfolio of products that includes Class III and Class II slots, server-based gaming and wide-area progressives. A leading player in Oklahoma and already approved in a wide variety of domestic markets, AGS is seeking new regulatory approvals and gaming licenses in new jurisdictions every month.

“I’m extremely excited about our company and its potential,” said Miodunski, who guided one of the most remarkable corporate turnarounds in the gaming industry as CEO of Alliance Gaming Corp. and was lured out of retirement by Alpine Investors and its stated goal of making AGS a more influential player in the gaming equipment market. “We are aggressively pushing forward in all areas of our operation and I’m confident our customers nationwide will see a new American Gaming Systems delivering a higher level of service and entertaining new games.”

New Games/Products:For its debut at G2E, AGS will focus on a wide variety of machines and games designed to match the company’s aggressive growth plans, notably in Indian Country. Devil’s Hot 7s and Ms. Devil’s Hot 7s are fiery video games presented in a triple-LCD slimline cabinet. Other new or updated video games will come from a lineup that includes Lucky Larry the Leprechaun, Diamond Lotto, Spy Girls, Martini Girls, Magic Party, Drive-In Route 77, Surf & Splash, Hot Spins, Jester Party and American Celebration. Games will also be presented in double-LCD slimline cabinets, and Nuts or Money will mark AGS’ debut offering on a vertical 32-inch video display cabinet.

AGS’ booth at G2E also will have a special emphasis on product offerings for the video gaming expansions taking place in Illinois, including a striking bar-top configuration designed specifically for the locations unique to Illinois. G2E will mark the unveiling of AGS’ signature product line presented as the Illinois Jackpot Series, along with the Illinois Jackpot Players Club loyalty program.


Stock symbol: (ASX: ALL)
Global headquarters: Lane Cove, NSW, Australia
U.S. headquarters: Las Vegas
Employees: Approximately 2,140 employees worldwide
Web site:
Market capitalization: $6.5 billion*
EBITDA: $176.9 million*
Stock Price: $3.53
Revenue: $908.6 million*
Operating Cash Flow: $161.8 million*
Dividend: $0.32*
All financials – global company
*Australian dollars
2008 results

Company description:Founded in 1953 in Sydney, Australia, Aristocrat has spent five decades pioneering a distinctive brand of gaming entertainment. With more than 50 years of industry experience and a global staff of more than 2,000, Aristocrat Leisure Limited has built on its Australian market leadership and reputation to become a premium supplier of ground-breaking technology and services to the international gaming industry. Aristocrat has offices in Australia, the United States, New Zealand, the United Kingdom, Russia, Argentina, South Africa, Japan and Macau. Each staff member is focused on fulfilling the needs of customers at all levels, while the global management structure drives innovation in business areas. Aristocrat Technologies Inc. is the U.S. subsidiary of global gaming leader Aristocrat Leisure Limited. Aristocrat Technologies designs and markets gaming machines, progressive systems and the Oasis Casino Management System. Las Vegas is the location of Aristocrat’s North and South American operations. From this base, the company supplies products to casinos, casino-hotel resorts and racetrack-casinos.

Key Executives (United States):
• Nick Khin, president, Americas
• Paul Kitchen, chief marketing officer
• Seamus McGill, chief operating officer
• Julius Patta, chief technology officer
• Ron Dufficy, senior vice president and chief financial officer
• Dallas Orchard, vice president, gaming operations
• Jason Walbridge, senior vice president, D&D
• Tom Smock, senior vice president and general counsel
• Jim Morrow, vice president, strategic architecture
• Ted Hase, vice president, global games
• Kelly Shaw, vice president, systems sales & marketing
• Paul Davis, vice president, business operations
• Dona Cassese, vice president marketing
• Mitchell Bowen, vice president marketing
• Adam Goldstein, vice president of IT
• Connie Moore, vice president HRns

Games/Products:Aristocrat offers a full suite of standalone video and stepper slot machines, multistation and multilevel progressive gaming, as well as Oasis, a leading casino management software system. The backbone of Aristocrat’s product portfolio is the multi-line, Reel Power standalone and Hyperlink product offerings. Multi-line games are the hallmark of Aristocrat. They use a variety of different line combinations across five reels in order to pay out. Aristocrat produces three-, five-, nine-. 10-, 15-, 20-, 25-, 50-, 100+ -line games in a variety of denominations. Aristocrat’s patented Reel Power games involve the purchase of reels instead of lines, which opens up the power of scatter pays for all winning combinations, imparting a fresh new way to play. Hyperlink, Aristocrat’s patented linked bonusing product, connects entire banks of gaming machines to a progressive four-level jackpot. Hyperlink’s most distinguishing feature is its unique second-screen jackpot game that, when randomly triggered, determines the level of the prize. Popular recent games include The Sopranos, Fortune King Hyperlink, Millioni$er, Cashman Tonight, Power Pay and Banana King. The Viridian cabinet powered by the Gen7 platform (which provide games with eye-popping graphics and rich stereo sound) released in late 2008 in the U.S. market is already the installed base in more than 6,000 installation while the Viridian RFX Stepper is already reworking many Aristocrat game titles in stepper form.

New Games/Products:At the center of the new games and products Aristocrat will show at its G2E booth will be three innovative new cabinets, including the revolutionary Verve hd, the large-screen Viridian ws and the sleek and ergonomic Vii Slant.

The Verve hd is a modular and operator-efficient cabinet available in two configurations: 2. x 22 LCD and 32-in. portrait LCD. Designed for both the operator and end user, this dynamic and sleek new cabinet is destined to change the way the game is played on casino floors around the country. Features include the Advanced GEN7X platform delivering high definition (1920x1080) graphics, 3D panoramic digital audio with player adjustable sound, interactive edge lighting, and an ergonomic design optimized for duration play.

The Viridian ws, powered by the GEN7 platform, gives players an amazing new gaming experience, improved ergonomics, easier accessibility and larger screens. Available in chop top and casino top, some of the key features include high-resolution recessed 22-in. LCD monitors, an easier-to-reach location for card reader, a low-profile button panel with Nteractiv LCD programmable button technology, and reduced belly area for improved leg room.

The Vii slant, also powered by GEN7, has softer edges for a sleek look and the improved LCD angle reduces glare for player comfort. Features include high-resolution 22-in. LCD monitors, convenient player tracking located below the main LCD, leather texture finish, and Nteractiv LCD programmable button technology.

Aristocrat also will show dozens of new games. These will include Cashman Fever, a feature rich game with four high-frequency bonus features, an exclusive progressive link offering up to 20 jackpot pools, and includes two 50-line base games: Top Cro” and Amazon. Crazy Taxi – Fare For All on the Viridian ws, is Aristocrat’s second community style gaming product that takes players for a wild ride as they participate collaboratively in three community features that pit each against each other. Jungle Rumble offers hundreds of ways to win while providing reel interaction unlike any game Aristocrat has offered, including a new portrait-style reel layout design and six exciting game features which can all hit at once Mega Pay – More Hearts and More Chilli incorporates a new style of game play called Mega Pay that enables more than one game during the free games feature, providing a chance for players to get a Mega payout, as one game can become four games. Reel Tall Tales is Aristocrat’s first triple stand-alone progressive jackpot product in the Viridian ws cabinet, which offers incredibly animated and interactive games that bring to life great all-American legends including Paul Bunyan, Pecos Bill and Bigfoot; with two bigger-than-life base games: Paul Bunyan and Pecos Bill, and three Bigfoot Bonus features. Stuntman Sam introduces players to Aristocrat’s latest hero who attempts several heart-stopping, death-defying feats to give the player a big win with multiple features and booster triggers.


Privately held Headquarters: Las Vegas
Employees: 300 worldwide
Web site:

Company description:Aruze is a manufacturer and distributor of high-resolution video and stepper slots, poker games and multi-terminal gaming devices. Formerly known as Universal Distributing Co., the Las Vegas-based ccompany is a leading international gaming supplier with business units operating in Europe, Africa, Australia, Japan, Macau, and in Central and South America. In February 2009, Aruze also acquired an ownership interest in True Blue Gaming Group, which now develops content for Aruze Gaming offices worldwide. Aruze Gaming’s philosophy on game development is to develop multi-media entertainment intensive games that appear to a broad range of players in various categories including hybrid steppers, high-volatility video slots, entertaining bonus games and multi-station games. Aruze emphasizes a broad experience for entertainment and enjoyment.

Key Executives:
• Kazuo Okada, president
• Michiaki Tanaka, general manager International Sales
• Kent Young, executive vice president, general manager
• Sean Evans, COO Americas
• Sam Basile, Executive Vice President, Global Compliance & General Counsel
• Steve Walther, vice president, marketing
• Terri Brady, vice president sales, USA and Canada
• Scott Olive, president, True Blue Gaming Group
• Ian Thompson, general manager, Aruze Gaming, Australia
• Dries de la Rey, general manager, Aruze Gaming, Africa

Games/Products:Aruze’s current game selection includes Shen Long, Legend of Qin Dynasty, Show Girl, Giant Panda, Bow Wow Buck$, Vampire & Beauty, and Pretty Pigs. Aruze notes all are doing extremely well.

New Games/Products:Aruze Gaming will launch a new range of slot products within its G-Deluxe and G-Link categories, and an expanded range of multiterminal products called G-Stations. Within the G-Deluxe Bonus Feature Games category, Aruze will show six new games with highly interactive top boxes and exciting multimedia graphic and sounds. These games include Chinese Queen, a bonus-filled game based of the Chinese story of Yung Gui Fei, a consort to the Emperor in the romantic era China, Cranky Condor, an entertaining scatter bonus game with a condor character that is sure to delight customers with his wit, and Oiran, another bonus filled game with stunning visuals based off the original top-level Geishas of Edo Japan.

New G-Link series slots will feature the innovative networked game, Paradise Fishing, which includes three 60-inch LCD monitors above six base games to share in the action. Beyond the multiple bonus options within this community-style game, players have the opportunity to enjoy Aruze’s Reel Feel technology when they hold a simulated fishing rod while participating in the events. In addition to Paradise Fishing, Aruze will also show its expanded library of G-Link base games on its Jackpot Battle Royal and Link Craps games.

New G-Series games will include 100 Saber Toothed Tiger and Howling Moon where both offer exciting bonus features, high energy graphics and a High Power Button to increase the excitement on the game. With an increased High Power wager, players get the opportunity to win more in the bonus events. G-Series games will be displayed in both the standard G-ENex and ergonomically designed G-Comfort cabinets. There are also a few new surprises in the G-Series line of products that will be on display at G2E.

Aruze will further display G-Stations consisting of a wide range of multiterminal products including its new Big Wheel G-Station. This innovative new multiterminal game allows players to capture the excitement of the Big Wheel in the casino on an electronic gaming machine. In addition, Aruze will show the depth of its G-Station portfolio with its two dice games (Lucky Sic Bo and Shoot to Win Craps) along with Dealer’s Angels Roulette, Dealer’s Angels Black Jack and Dealer’s Angels Baccarat.

Aruze also promises a new systems technology called G-Systems, which is designed to revolutionize how currency and credit is moved between the player and the gaming floor. This includes a complete cashless wagering module and a multicurrency bill acceptor.


A subsidiary of Lottomatica
Headquarters: Las Vegas, Nevada
Total North American Lottomatica Gaming Division Employees: more than 600

Company description:ATRONIC Americas is dedicated to delivering the highest quality entertaining casino games and products, including linked and licensed gaming solutions. Serving the North American gaming industry since 1994 and headquartered at the heart of the gaming industry in Las Vegas, Nevada, ATRONIC produces compelling content and products that generate results and electrify players. ATRONIC is 100 percent owned by Lottomatica Group, a market leader in the Italian gaming industry, one of the largest lottery operators in the world based on total wagers, and a leading provider of lottery and gaming technology solutions worldwide. ATRONIC is also an affiliate of GTECH, a leading gaming technology and services company owned by Lottomatica Group, and of SPIELO, a leader in the manufacture of gaming solutions for the government-sponsored gaming market and also a Lottomatica subsidiary. ATRONIC Americas distributes SPIELO gaming machines in the U.S. commercial casino market.

Key Executives:
• Ken Bossingham, COO
• John Pacconi, director of Sales
• Bruce Swanson, director of Sales, Western Region

Games/Products:The value-driven, player-tested prodiGi Vu terminal features dual 22-inch wide LCD screens, multi-channel audio for enriched sound, dual play buttons, remote play buttons, and an award-winning digital button board. The prodiGi Vu cabinet is fully downloadable, and its features enable automatic game updates.

New Games/Products:DEAL OR NO DEAL Join’N Play is the first linked community game based on the successful licensed title, and is the first to feature TV series host Howie Mandel. A complete entertainment experience, Join’N Play combines individual player strategy, the fun of group play, and the thrill of competition between players, all in a compelling multimedia package. Featuring an innovative multiplier sixth reel, the max-bet-activated standalone progressive Howie Jackpot, three base game Mystery Bonuses, and a guaranteed Community Bonus for qualified players, Join’N Play is rich with features, challenges, and surprises that every player will find irresistible. DEAL OR NO DEAL Join’N Play is available on the Vu Slant, featuring comfortable viewing angles of a giant wall of five 46-inch LCDs that captures the atmosphere of the TV show stage. Providing the ultimate remote controlled instant tournament experience, TournaMaster gives operators the flexibility to switch from a main game to a tournament with the push of a button. Available on the prodiGi Vu, the second screen LCD shows individual player ID ranking and total points, which are also displayed on a leader board, so players and spectators can follow the action moment by moment. Add an overhead display to show the current leader board information when the tournament is in play, and include your own marketing messages when the games are in regular play mode.TournaMaster uses the GameBoss controller to enable remote configuration and remote access before, during, and after the tournament. GameBoss, a linked gaming controller that connects multiple SPIELO slot machines, offers easy-to-use secure web access and provides HD quality video feeds for leaderboards and signs. To make life easy for your marketing department, TournaMaster offers the flexibility of timed or credit-based tournament play. It even keeps track of all the players’ scores for up to 40 rounds, and provides detailed downloadable reports. TournaMaster can be installed with dozens of top-performing titles from the SPIELO game library, so the machines perform even when TournaMaster isn’t activated. Stop by the SPIELO booth at G2E 2010 for a full demonstration.


Stock symbol: (NYSE: BYI)
Headquarters: Las Vegas
Employees: 2,200
Market capitalization: $1.8 billion

Company description:With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. Recognized as the industry systems leader with more than 363,000 machines on Bally systems in casino, bingo, Class II, central determination and lottery locations worldwide - including networked and server-based products. Recognized as an industry systems leader, The Bally Technologies systems product line offers slot machine cash monitoring, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service. Bally, the world’s oldest gaming company and one of the world’s largest slot machine manufacturers, introduced the “Bally Baby” slot machine in 1936. The device was tiny-weighing eight pounds-but was successful, catapulting the company into the gaming business. Over the years, Bally pioneered everything from electromechanical slot machines to motor-driven payout hoppers.

Key Executives:
• Richard Haddrill, chief executive officer
• Gavin Isaacs, chief operating officer
• Ramesh Srinivasan, executive vice president, Bally Systems
• Neil Davidson, chief financial officer
• Mark Lerner, general counsel
• Bruce Rowe, senior vice president, business development

Games/Products:Among popular Bally games is Hot Shot Progressive, a five-level, standalone progressive inspired by the Blazing 7s family of familiar slot titles. This lineup is being expanded to include new five-reel and four-reel versions of Hot Shot Progressive featuring the company’s classic All About Money, Winning Times and Bonus Frenzy reel-spinning titles. Wide-area progressive links offered by Bally include QuarterMillion$, Millionaire 777s, Cash For Life and Cartoon Jackpots, with reset values ranging from $100,000 to $1 million. Popular licensed titles include Playboy, Hee Haw, S&H Green Stamps and Poppit. Bally’s new five-reel stepper slots on the ALPHA Elite S9E cabinet have been consistently popular at locations throughout the country, led by the Quick Hit series of progressive game titles. Its video lineup on the V20, the V20 / 20 and the CineVision wide-screen cabinets have grown in popularity over the last several years as the company’s technologically advanced ALPHA OS has been rolled out.

New Games/Products:Visitors to Bally’s 2010 G2E exhibit will see a broad selection of cutting-edge games. These include Betty Boop’s Love Meter, in which the sexy 1930s animated cartoon character covorts in a game encased in a Pro Series Upright cabinet topped by a towering Love Meter on which players can win credits, free games and other bonus game features. There is even a special Love Meter feature called How Hot Are You? in which players put their hands on the iDeck to get their “love temperature” taken, just like on old-time love meters on which lights move up from “Loveable” to “Irresistible” with a the prize revealed where the meter stops. Top progressive jackpot on this game starts at $1 million.

Also on view will be Cash Wizard, the first Pro Series game with spinning wheel on the Alpha 2 platform, which takes players into a visually stunning world of magical potions and mysterious spells, with dazzling on-screen animations, special effects, sound and music. Game play is synchronized on the iDeck and two 22-inch touch screens and offers many bonuses, including three base-game bonuses and the Wizard’s Bonus Bet mystery bonus. And the Playboy Hot Zone video slot harkens back to Playboy of the 1950s and 1960s with Playmates in era-appropriate bunny suits animated over both 22-inch touch game screens. The Hot Zone is activated on an overlay over the reels when symbols go wild, and players are treated to up to 20 free games and even congratulations from Playboy founder Hugh Hefner.

New U-Spin games include Hot Picka follow-up to the award-winning Cash Spin game in which players can choose their own play volatility by selecting one of six symbols that determines the frequency of the U-Spin Bonus Wheel and how much they can win. Vegas Hits and Vegas Hits Road Trip in the Digital Tower Series cabinet offer 16 bonus possibilities, a chance to win up to 400,000 credits, and all topped by a topper resembling the famous Welcome to Las Vegas sign. Golden Pharaoh and Money Vault are Bally’s first two games on its new Hammerhead cabinet has a 32-inch upper display with Super Pointer that delivers vibrant high-definition video, custom game sounds, full-color LED lighting effects that also bring celebratory attention to the machine every time a player goes into a bonus event.

Bally also will show the iDeck, a touch screen button deck that employs server-based technology to maximize player interaction, such as enabling players to spin wheels, choose symbols, personalize language and text size, and choose left- or right-handed configurations.

New community games include Blazing Hot Tournament on which a bonus bet qualifies players for the Cash Wheel Bonus Feature and the Tournament Round, with an attached eligibility meter rising and falling based on the volume of betting in the community.

To help casinos boost their return on investment, Bally is showcasing the iVIEW Display Manager, a picture-in-picture style player-user interface that can be linked to any manufacturer’s gaming devices. With this interface, players can from the seat before the slot machine order drinks, request their car from the valet, conduct banking functions, purchase lottery tickets, wager on races and sporting events, and watch living sports and other TV programming. And the Elite Bonusing Suite will add new levels of excitement to game play through interactive promotions, get a second chance to win, and earn valuable rewards all without interrupting play of their base game.


Privately held
Global headquarters: Atlanta, GA
Mexico headquarters: Mexico City
Employees: 200+
Web Site:

Company description:Cadillac Jack has firmly positioned itself in the gaming market with a dedicated focus on customer’s needs and ensuring quality and excellence in its products. Cadillac Jack’s video reel product portfolio continues to generate a passionate and loyal player following while consistently generating top revenues on the casino floor. Building on its mainstay, Cadillac Jack is steadfast in its focus to develop feature rich game content, new game engines, and expanded product lines which include a variety of different line combinations as well as new wide area progressives and WAP/LAP combinations all prominently featured at G2E on the new GenesisT dual screen cabinet.

Key Executives:

• Gene Chayevsky, chairman and CEO
• Mauro Franic, vice president, product management and marketing
• Sigmund Lee, vice president, engineering
• Erik Nordin, vice president, operations
• Chris Korpi, vice president, sales
• Gordon Dickie, vice president, compliance and business development
• Linda Champion, vice president, human resources
• Ronnie Ferreira, managing director, Mexico
• Juan Rivera, vice president, operations, Mexico
• Elias Liberas, vice president, sales, Mexico

Games/Products:Cadillac Jack has had an outstanding 2010 that has been teeming with exciting new products and technology. Products showcased at the previous year’s G2E show, including the 40 Line and 50 Line game series, have become favorites in casinos across the United States and Mexico. The ccompany also garnered accolades for Genesis, its custom-designed dual-screen cabinet with state-of-the-art platform that provides vividly animated graphics prominently displayed in dual 22-inch wide-screen, high-resolution LCD panels. Unique game controlled lighting effects, a high-quality audio sound system, and ergonomic button deck enhance the player’s gaming experience. Operators appreciate Genesis’ improved serviceability, ease of use and flexibility. And Cadillac Jack plans to continue to expand offerings on the Genesis platform in coming years.

New Games/Products:Attendees at the 2010 G2E will see dynamic and energizing products that will grow and adapt to future needs. Cadillac Jack’s highlighted products include feature rich game content, new game engines, dynamic button decks, expanded video reel categories which include a 100 Line series, and new wide area progressives and WAP/LAP combinations. Paired with Genesis, Cadillac Jack’s upgraded game engines bring an enhanced level of rich content and functionality to the games. The Ante Bet feature has been incorporated into multiple game themes and math models. This mechanic allows players to place an additional bet prior to spinning and thus have the potential to unlock extra bonus features such as free spins or augmented win amounts. True Pick is a unique interactive game engine that keeps the player constantly guessing by generating random outcomes in the pick bonus.

Cadillac Jack will show a broad portfolio of new games. Progressive products include the Struck by Luck and Mega Strike games, which heighten player excitement with unique game mechanics while being revenue generators on the casino floor. Class II wide area progressive include Cadillac Cash, which features a new game theme, Struck by Luck, a 50 Line game to linked to a WAP jackpot that features traditional gaming symbols such as cherries, bells, and horseshoes, but gets an electrifying new twist with supercharged graphics.

Mega Strike is a rich content WAP/LAP combination with four local area progressives and one top award wide area progressive. The top award is tied to Cadillac Jack’s wide area progressive Cadillac Cash and awards the WAP through a scatter event. Mega Strike is displayed on Cadillac Jack’s Genesis cabinet and incorporates multi-levels of bonuses featuring interactive picks, multipliers and free spins. Mega Strike features classic symbols, “Sparky” the mascot, and utilizes lots of fire for special effects. The interactive True Pick Bonus is triggered by the Free Spins symbol. In the 3-part bonus, players pick tiles on a 4x5 grid until three symbols are matched which determine the number of free spins awarded. Players then pick to find the multiplier which is applied to all pays during Free Spins.

Cadillac Jack’s new 100 Line series includes an exciting library of games, including Let Them Eat Cake and 100 Wicked Wombats. The series features Double-the-Lines and many other new features including Double-high Vertical symbols – two symbols that combine into a single double high symbol – which help to trigger the top jackpot. The 100 Line games also feature Free Spin Bonuses with an increased number of Vertical Wild symbols to give the player a higher hit frequency during Free Spins.

Pegged to be the show stopper will be The Odyssey, a rich content game features multiple bonuses and visually stunning graphics. Themed after Homer’s epic poem, The Odyssey takes players on a grand journey alongside characters and various adventures from Odysseus’ quest to return home. Presented on Cadillac Jack’s Genesis cabinet, the graphics are vividly displayed on dual high resolution, 22-inch wide-screen LCD panels. The Odyssey presents players with six bonus games including 3 unique True Picks, free spins and an on-screen pick bonus triggered by random scatters. Graphics are dynamic and integrate between the top and bottom screens. Cadillac Jack’s Cool Breeze audio system completes the player’s captivation with the game.


Privately held
Headquarters: Sofia, Bulgaria
Employees: more than 500
Web site:

Company description:From its formation about 10 years ago, Bulgaria-based Casino Technology has become a global provider of gaming solutions for casinos and slots arcades. The company’s products and services are currently available in more than 50 countries around the globe. The sales and marketing department assists and serves customers on five continents through a network of 18 local offices. Casino Technology has recently established new business structures in Africa, Central Asia and Latin America, the latter operating as TransAtlantic Gaming in Lima, Peru, and serving clients from the continent and Central America, most recently offering its products in Mexico for the first time in July 2010. In recent years, Casino Technology has established itself as a manufacturer and supplier of high performance and innovative casino equipment and a company with reliable after sales service.

Key Executives:
• Milo Borissov, president and founder
• Rossi McKee, vice president
• Ivan Tzankarski, executive director
• Sonia Nikolova, chairman, sales and marketing director
• George Rangelov, manufacturing director

Games/Products:The Casino Technology product range offers a complete suite of electronic casino and gaming hall equipment, including single and multi-game video slots, video poker, automatic and semi-automatic electronic roulettes, jackpot systems, casino management systems, interior and exterior décor, and accessories. In 2007, the company launched on a global scale the new generation series Gemini slot machines, designed to provide superior player comfort and exceptional operator serviceability, currently available with a library of more than 40 successful games from which to choose. Catering for all player categories, from low-denomination to VIP the Gemini collection of games has many essential features, including second video screen, user-friendly interface with built-in options, multi-denomination, SAS compatibility, cashless system and wide variety of jackpots. Newer games Catwalk Models, Rumble in the Jungle, Monster Wheels, Hello Galapagos and Jade Bird are Pro Series games on the Tough Rider platform that provides enhanced high-quality 3D graphics with mystery and progressive jackpots.

New Games/Products:New Casino Technology video slot releases will include African Moon, Cage Kings, and African Magic in the Pro series, which are 25- and 50-line video slots conceptually based on free spins combined with additional multi-level progressive jackpot features geared to attract seasoned players.

Using the latest technologies in game design and visualization, the 3D Powered series aims to provide an extraordinary level of attraction. The exclusive 3D graphics are bringing new dimensions of entertainment and gaming power for the players. The series includes games like Born to Ride, Desert Kings and Princess of Speed, thematically complemented by the new Jackpot theme Motormania.

On the multigame side, new versions of the popular Gamopolis series, Gamopolis III, IV and V,will be presented, featuring some of the best performing games combined with promising hot titles, such as Queen of Fruits, Blazing Dice, Aztec Gold, Girls & Diamonds, Gourmet De Paris, Magic Jewels, and Chinese Gate Treasure.


Headquarters: Sofia, Bulgaria
Employees: 220
Web Site:

Company description:Euro Games Technology is a dynamic company with offices throughout Eastern Europe, including Kiev, Ukraine, Budapest, Hungary, Bucharest, Romania and Tbilisi, Georgia. The company also has a sales representative in Latin America and authorized dealers in Macau and Latvia. Since its founding in 2001, EGT has positioned itself as a leading manufacturer of gaming machines, video slot games, jackpot systems and other casino equipment in Bulgaria and abroad. EGT products set the highest standards in player return, reliability and user friendliness. The company’s team of professionals with extensive experience in the business is able to respond quickly to rapidly changing trends in the gaming industry. The substantial know-how and experience they have accumulated over the years affords the company competitive growth opportunities. EGT’s mission is to generate a constant flow of revolutionary ideas, technologically advanced and carefully designed gaming products. Every step – from conception and design through to installation, service and support – is dedicated toward EGT products becoming synonymous with top quality worldwide. The company’s long-term goal is to be viewed as a trusted partner all over the world.

Key Executives:
• Vladimir Dokov, managing director
• Ivoylo Iliev, managing director
• Victor Andreev, deputy director marketing and sales
• George Eiras, sales director for Latin America

Games/Products:Thrilling the player is the goal of every game in EGT’s collection, which is achieved with exceptional graphic designs, brilliant (and sometime strange) sound and user-friendly interaction combined with exciting payouts and bonus features. These multi-line, multi-denomination video slots set the highest standard for fairness, reliability and user friendliness. They are offered in two series, named after the cabinet’s name – Vega Vision and Classic Blend. Among the Vega Vision titles are new games such as Kashmir Gold, Casino Mania, Summer Bliss, and Book of Magic. Classic Blend titles include Rise of Ra, Action Money, Ocean Rush, Oil Company, Emperor’s Palace, Crazy Bugs, Inca Gold and Gold of Roma. The Vega Vision Series (offered in regular and slant versions) features dual-screen cabinets with 19-inch displays, attractive LED illumination with enhanced graphics, a new screen layout and stereo sound. They are ergonomically designed and allow increased player functionalities. The second 19-inch LCD display at the top of the cabinet, which features progressive and mystery jackpot meters, offers players a bird’s eye view of rising jackpot amounts, while they continue to play. The series also features quick and easy access to the stacker and counters, an innovative handle design, and compatibility with casino management systems.

New Games/Products:Expect to see the Vega-PS Multiplayer Terminal featuring an elegant design, 24-inch high-definition touch screen monitor and the compatibility of the terminals with EGT`s electronic roulette Vega-R8, EGT`s automated wheel. Also on display were a good selection of new titles and multi-game mixes for the popular Vega Vision Upright cabinets, along with the latest video slot games for the very sophisticated wide screen Upright and Slant Top cabinets from the Vega Vision+ Series. A range of new multi-line games will include Magellan, a 50-line game, and Oil Company II, a 40-line game, both of which feature intriguing game plots, exclusive graphic designs and mathematical concepts specifically designed to fascinate slot fans.


Privately held
Headquarters: Arlington Heights, Ill.
Employees: 150

Company description:Founded in 1985 by experienced video game designers and programmers Elaine Hodgson and Richard Ditton, Incredible Technologies originally created games to play on Apple II, Commodore 64 and Commodore Amiga computers. But it rapidly diversified into the development of operating systems and programming of computerized pinball machines and coin-operated video games. In the latter category under the Strata brand, the company has developed and marketed such popular coin-operated games as Golden Tee Golf, Strata Bowling, HotShots Tennis, Arlington Horse Racing, and Rim Rockin’ Basketball; and arcade games like Time Killers, BloodStorm and NFL Hard Yardage. Most recently Incredible diversified into Class III slots, video poker and keno machines.

Key Executives:
• Elaine A. Hodgson, president & CEO
• Richard Ditton, executive vice president
• Lawrence Hodgson, vice president of product development
• Scott Morrison, vice president of marketing
• Steve Jaskowiak, vice president of engineering
• James M. Dore, chief operating officer & CFO
• Don Pesceone, senior vice president of sales
• Andrew Kniaz, vice president of business development

Games/Products:Since entering the casino games market in late 2008, Incredible has become known as the creators of Magic Touch, a next-generation Class III gaming system, and the operator-friendly Breeze slots cabinet. With this system, the company moved to market in rapid succession innovative concepts like Versatile Volatility and Sidewinder Reels; and for video game-like slots such as Cars, Money, Fruit and Fishstore, which are technologically rich, yet comfortable and easy for players to understand. Incredible also has pushed the boundaries of video poker and keno by redefining these classic games with cutting-edge technologies.

New Games/Products:A full slate of new Class III slots will be shown by Incredible at G2E 2010. Highlights will include several Innovation games, including Pin-Up Girls, a 15-line game with AnglePay; Birds of Paradise, a 17-line game involving the pursuit of tropical birds; and Carousel, a 25-line game the resembles an actual carousel with reels moving sideways instead of top-to-bottom. New Traditional games will include the Chicago baseball-themed Bases Loaded, Jewel Heist following the exploits of a sexy cat burglar, the luau-themed Tiki Party, Chopper Cash themed around motorcycle racing, Moonlight Lounge built around an old school bar and its cocktails, and Wild West Seven with a cowboy theme. Upper Hand Hold’Em, the first video poker game built around the popular Texas Hold’em game also is the first to add an element of skill to the play, said Incredible sales executive Don Pesceone. A new Quad Keno video game enables multiple bets. And Incredible expands its Breeze cabinet line to include the Breeze HD upright, Breeze Slant 75 HD and Breeze Bartop HD, each sporting two high-definition video screens.


Privately held
Headquarters: In Slovenia, Europe, with offices in Las Vegas, Toronto, Sydney and Macao
Employees: more than 250 in Elektroncek Group

Company description:Interblock is the leading global provider of multi-player games. The Interblock brand is known for strong performance, luxurious designs and unmatched product quality. With more than 15 years of experience and 25,000 play stations installed worldwide, Interblock has the extensive experience and knowledge to provide operators the most innovative solutions for their floors.

Key Executives:
• Tomaz Zvipelj, president and CEO
• Tim Richards, vice president of product management
• Tom O’Brien, vice president of sales

Games/Products:The combination of latest technology, European handmade quality and innovative design has resulted in a product desired by casino operators and demanded by players. Every machine is custom made, incorporating the experience of players and casinos together with Interblock adaptive technology. With the 4th generation of gaming products, Interblock has upgraded the concept of multiplayer gaming machines into multiplayer gaming solutions. Operators can offer their players the first true multi-game, multi-player product available in the market today.

New Games/Products:For the first time at G2E, Interblock will premiere:

Organic Island: The most feature rich multi-game, multi-player product available in the world. Organic Island allows any number of game generators and play stations to be networked together. Games can be placed in close proximity, in various areas across a casino floor or even at different venues.

Organic Dice: The exciting and popular casino game of Craps is the newest addition to Interblock’s RFID based Organic Dice platform.

Organic Live: Players can place wagers electronically on a live wheel operated by a croupier. This compact and modern roulette game easily integrates into any casino.

Organic Virtual: This all new platform is the most attractive video table product on the market. The first release, video roulette, will be on display.

Other Organic products available for demonstration include: Organic Card Blackjack and Baccarat, Electromechanical Roulette, and the Organic Twin platform. Interblock will be at booth #811.


Stock symbol: (NYSE:IGT)
Headquarters: Reno and Las Vegas
Employees: 5,000
Market Capitalization: $4,680 million
Adjusted EBITDA: $781.6 million
Stock Price: $15.70
Revenue: $2,004.8 million
Operating Cash Flow: $423.8 million
All financial statistics as of 6/30/10. Revenues and adjusted EBITDA exclude Japan discontinued operations.

Company description:Since 1981, IGT has continued to specialize in the design, development, manufacture, distribution and sales of gaming machines and systems products worldwide. With a proud history of technological innovation and global reach, IGT has been leading the gaming industry for almost three decades. IGT is the global leader in creating games players love. With the industry’s largest library of slot themes, IGT offers operators and players an unrivaled gaming experience. The hallmark of IGT’s game development success is to consistently deliver fresh, engaging content that balances flexible configuration options and proven profitability with unparalleled graphics, rich sounds and immersive game play concepts and bonuses. IGT is at the forefront of server-based gaming with sbX, the Experience Management System. IGT is working with its peer manufacturers and customers to ensure that the gaming industry leverages the power of and benefits from the open network as set forth by the Gaming Standards Association.

Key Executives:
• Patti Hart, president and chief executive officer
• Philip Satre, chairman
• Eric Tom, chief operating officer
• Patrick Cavanaugh, executive vice president, chief financial officer and treasurer
• Chris Satchell, executive vice president, research and development and chief technology officer
• Robert Melendres, chief legal officer and corporate secretary

Games/Products:IGT continues to create award-winning games players love to play and network systems products that improve the player experience. From further advances in open network innovations and interoperability to the booming online world, IGT is leading the way for the industry with the hottest new games and innovative technologies. IGT’s product lines include MegaJackpots, Core Products, including video and spinning reel games, IGT Video Poker, Multi-Player Products and Network Systems. Current player favorites include the following MegaJackpots themes: Wheel of Fortune Reel MultiPLAY, Sex and the City, Top Dollar MultiPLAY and Crystal Fortunes. Top performing Core games include Cougarlicious, Siberian Storm, Three Kings and Whale Song. Video Poker games Ultimate X, All Star and Super Triple Play and the Roulette Evolution Electronic Table Game all continue to be favorites on casino floors.

New Games/Products:At G2E, IGT will showcase the latest new games and systems products designed to enhance the player experience. With well-known brands, IGT’s popular MegaJackpots family of games embody the innovative and ground-breaking concepts as well as the biggest and best brands in the industry. New brands include The Dark Knight, on the flexible 103-inch and 70-inch Center Stage platform; the wildly entertaining The Hangover Slots; and the classic Ghostbusters Slots. New games with proven brands include the epic Star Wars Droid Hunt; the ultra-hip Sex and the City Big Diamonds; Wheel of Fortune Triple Spin and Wheel of Fortune Experience 2, both on The Center Stage Series; and Megabucks Wild Sapphire with its chance at life-changing jackpots.

IGT Core games offer an unmatched library of video and spinning-reel slots. At G2E 2010, IGT will continue to showcase MLD (Multi-Layer Display), 3D animation, special effects and more. IGT brings skill to the casino floor with the Reel Edge series. For the first time, spinning reel players can control and stop the reels to create wins and use a joystick to control the outcome of the bonuses in the top box. The new MLD games include the Hot Roll series, Puppy Stampede, Wild Reef and the Reel MultiPLAY series featuring Ten Times Pay, Triple Double Dazzle, and Bells of Ireland. And IGT’s new Player Affinity Suite brings strong, recognizable brands to your floor with The Ringling Brothers and Barnum & Bailey games: 5 Reel Circus and The Greatest Show on Earth. Plus look for Wild Bill video slots and Slingo Advance.

IGT’s new video poker games include Build A Wheel Poker, which gives players an individualized experience and rewards players for continued play while featuring the first ever dynamic video wheel used in video poker. This cross-over game is designed to appeal to video poker players and slot players.

IGT’s M-P Series offers flexibility and appeal to both table and video slot players. With this year’s new Triple Towers Greyhound Racing, players enjoy simplified betting options, onscreen odds for each greyhound, and real-time race results, and all with amazing graphics – including ground-breaking 3D visuals.

As the industry leader in server-based technology, IGT continues to gain momentum with award-winning systems solutions. IGT offers new Service Window applications providing players with exciting, customized gaming experiences and operators access to the extensive IGT game library. Applications such as Taxable Accrual, new intelligent bonusing applications like Point Pursuit, and sbX Media Manager will show operators how to further differentiate their floor from the competition.


Stock Symbol* (ADR:KNM)
Headquarters: Las Vegas
Employees: 300
Market capitalization* $2.33 billion
EBITDA (ttm)* 416.78 million
Stock Price* $17.55
Revenue (ttm)* $3.02 billion
Cash flow (ttm)* $88.81 million
*Parent company

Company description:Konami Gaming, Inc. is a wholly owned subsidiary of Konami Corporation, a leader in entertainment software, headquartered in Tokyo. Konami Gaming, with offices in Las Vegas and in Australia, represents one of five segments of the parent corporation. The others are computer and video games, toy and hobby, amusement, and health and fitness. Konami Gaming, Inc. was founded in 1997, making Konami the first Japanese publicly listed company to achieve full-scale entry in the U.S. gaming market. After placing nearly 20,000 machines in Australia in the late 1990s, the company began marketing gaming machines in the United States in 2000. In recent years, Konami received gaming licenses to manufacture and sell gaming equipment in Nevada, California, New Mexico, Indiana, Mississippi, Indiana and Iowa, among other states. Konami got into systems operations when it purchased Paradigm Gaming Systems. Today, the company’s slot accounting and player tracking and rewards system bears little resemblance to the original Paradigm system. The Konami Casino Management System (KCMS) has evolved into a powerful tool for effective management of a slot floor. Through the system, valued casino slot players are rewarded instantly and informed through LCD screens on the machines. The Las Vegas headquarters for Konami Gaming, Inc. comprises more than 60,000 square feet of office space and nearly 55,000 square feet space developed to research and development, a state-of-the art showroom, manufacturing and distribution.

Key Executives:
• Satoshi Sakamoto, CEO
• Steve Sutherland, COO/executive VP
• Ryoichi Kimura, chief administrative officer/VP
• Tom Jingoli, chief compliance officer/VP
• Jennifer Martinez, vice president, human resources
• Jack Schaffer, vice president, customer service
• Yuji Taniguchi, vice president, research and development (games)
• Tom Soukup, vice president, research and development (systems)
• Ross O’Hanley, senior director, game sales, North America and marketing
• Alan Cripe, director of game sales, East
• Sam Constantino, director of corporate region game sales
• Charlie Thornton, director of game sales, West

Games/Products:Konami has several proven machine platforms with an expanding library of exciting slot titles. With increased capabilities such as SAS 6.0 compatibility, allowance for internal, stand-alone progressives (i.e. Quick Strike and Cashway), extended ROM capabilities to run dual LCD’s, and enhanced sound package; the K2V 2.0 video platform has been and continues to be a solid performer on casino floors. Just a few of the great performing titles on the K2V platform are Rawhide, Club Moulin, African Diamond and China Shores. Konami recently introduced its Podium video cabinet, a joint development effort by Konami Gaming, Konami Digital Entertainment, and Stuart Karten Design, a leading industrial design firm. The goal was to create a cabinet that enhanced game entertainment and attraction while providing additional comfort to the player for increased time on device. Podium has a depth of 15 inches. which makes is highly competitive in the slim line market, features two 22-in. touch screen LCD displays, and offer lightening effects that surround the machine. Podium has two surround sound speakers and a subwoofer to create a powerful sound package and enhances the players’ game experience by celebrating big wins and bonus features, and an ergonomic button panel was designed so that players can rest their hands on the button panel to hit the spin button while playing. Podium is compatible with all of Konami Gaming’s proven performing K2V video titles which allow operators to choose from a large library of exciting games.

New Games/Products:Among Konami’s key G2E 2010 launches will be the ’50s style-themed, four-level stand alone progressive, Rock Around the Clock. This will only be available on Konami’s Advantage 5 and Advantage Revolution cabinets. At the booth there will be a bank of Advantage 5 Rock Around the Clock games with themes including Rock All Day and Party All Night; and a bank of Advantage Revolution Rock Around the Clock games with themes including Rhythm N’ Riches and Shakes N’ Spins. Besides playing the popular rock anthem to attract players, the Advantage 5 slots have a base game including a free game and the progressive feature. In the progressive feature the player has a chance to win up to 4 jackpots for each progressive feature that is triggered. Each jackpot will be presented as a record on a jukebox and the record needle will act as an arrow. If the needle stops on a Jackpot area of the record, the player is awarded the progressive jackpot associated with that record. If the player does not win any of the progressive jackpots, a consolation prize of credits is randomly awarded. Rock Around the Clock: Rhythm N’ Riches and Shakes N’ Spins have a base game, a Rockin’ and Reelin’ event and a progressive bonus feature, Jukebox Jackpot Feature. This is triggered from the Rockin’ and Reelin’ feature when the reel unit turns and stops on the wheel face. On the top LCD screen, the player is prompted to select a record from a set of three. The selected record reveals a color pattern which is then displayed on the physical wheel. The player then has one spin to win on the progressive amounts, red, yellow, and blue which represents Maxi, Mega and Major respectively. At the end of the feature, the game returns to the base game.

Konami also will showcase Top Track its new Grand Prix-themed, 4-level linked community progressive. Top Track’s community bonus event is an exciting “Grand Prix” race car theme where eligible players win a chance to race for the progressive. Eligible players are allotted drivers based on bet level. One progressive level is awarded to each race. All eligible drivers win a Community Bonus Award. The bigger the bet, the more chances players have to earn additional drivers. The race is shown on game screen and on the overhead sign. An overhead sign is required to show attract mode, progressive meters, and to provide audio for the race.


Stock symbol (NASDAQ:MGAM)
Headquarters: Austin, Texas
Employees: 400
Market capitalization: $102 million
EBITDA (ttm): $37.9 million
Stock price: $3.69
Revenue (ttm): $120.1 million
Cash flow (ttm): $59.0 million (operating cash flow)

Company description:Multimedia Games, Inc. provides gaming units featuring innovative content and comprehensive gaming operations and support systems to commercial casinos, the Class III and Class II tribal gaming markets and the charity and international bingo markets. The company currently operates approximately 17,000 gaming machines on a recurring revenue basis and supplies the central system for approximately 13,000 video lottery terminals installed at racetracks in New York State. There are approximately 40,000 gaming machines supported by a Multimedia Games system worldwide.

Key Executives:
• Patrick Ramsey, chief executive officer
• Mick Roemer, senior vice president, sales
• Adam Chibib, chief financial officer
• Uri Clinton, general counsel
• Joaquin Aviles, vice president, technology

Games/Products:From the company’s popular proprietary titles and licensed properties, Multimedia Games offer players and operators the ultimate gaming experience. The company offers stand-alone, networked, progressive, and community-bonusing games. The company also offers Class III games specially designed to meet local regulations for Native American casino customers in Washington state, and bingo-based games for the Mexican market. Multimedia hit is big with Meltdown Core Reaction, a 5-reel 30-payline game providing volatile action and numerous bonus opportunities, with a maximum prize of 350,000 credits on a maximum bet of 150 credits if one encounters the right toxic waste barrels in the right places. Other popular games include Sport of Kings and Emperor’s Fortune.

New Games/Products:Multimedia has a lot of exciting product lines that will be unveiled at G2E this year. First up is the proprietary slot tournament system called Tournevent, which Multimedia wowed t slot directors with last year at G2E. To stay ahead of the competition, the company has added several new features that will take the tournament experience to another level. The player now becomes more involved within the tournament game.

New slot games will include three-reel mechanicals games with two fun-looking games, King Richer and Wild Wheel, both will grab player’s attention with their unique top boxes. And Multimedia will show an interesting game feature on its five-reel mechanical game, Koi Pond, which has been branded as Power Stacks. Each of the five reels contains a Power Stack symbol that spans four reel positions. Whenever any portion of a Power Stack lands in the visible window, that reel nudges the Power Stack to fill the window, making that entire reel wild which then results in a re-spin.


Privately Held
Headquarters: Greenville, S.C.
Employees: 77

Company description:Nova Gaming, LLC is a leading provider of slot games to the Native American Gaming market. Nova offers an extensive and growing library of exciting game themes featuring custom graphics and sounds designed attract and captivate players. Such games often are available in server-based Class II and server-based Class III, and stand-alone Class III versions. All platforms have SAS or S2S interface capabilities.

Key Executives:
• Michael Fletcher, CEO
• Bob Mosley, president

Games/Products:Offered in Class-II and Class-III as well as Oklahoma compact versions, Nova’s Ultimate Gaming Platform is easy to configure, operate and maintain. Consisting of game terminals, management terminals, cashier terminals and server for GLI-21 approved downloadable games, the UGP leads the industry in performance and design. The Money Tree System also offers expandability in that other Class II games, as well as skill games, can be added to the system. High-resolution graphics and audio make for an extremely attractive game. We have many exciting game themes to offer.

New Games/Products:Nova continues to bring to market a broad selection of new game themes to the Native American casino market, all featuring flat-screen LCD with touch-screens, large Vegas style progressive signage, and player tracking capabilities. This latest group includes Bring on the Heat, Golden Jaguar, Magic Numbers and Monkeys to Mars, which are five-reel 20-payline with bonus rounds, and a local progressive; and are offered in Class II and Class III versions. Nova is adding Class III server-based game systems that offer 1, 5, 8, 15 and 20-line games with such popular titles as Gino’s Pizza Payout, Chinese Takeout, Blazin Hot Wheels, Jungle Quest, Just Chillin 2 and Purple Prize Machine.

NOVOMATIC/Austrian Gaming Industries GmbH

Privately held
Headquarters: Gumpoldskirchen, Lower Austria (near Vienna)
Employees: more than 15,700 worldwide, in Austria 2,700 staff

Company description:The Novomatic Group of Companies is a major force in the international gaming industry and the leading producer of high-tech gaming equipment in Europe. With subsidiaries and affiliated companies in 19 countries Novomatic exports its state-of-the-art equipment to over 60 countries worldwide. The group holds more than 750 patents and proprietary rights, and offers a full range of products and services for the international gaming industry. With more than 25 years of accumulated gaming experience Novomatic has become a byword for the Austrian values of partnership qualities, fairness and respectability.

Austrian Gaming Industries GmbH (AGI), founded in 1980 by Johann F. Graf, is a wholly owned subsidiary of the Novomatic Holdings. AGI is an integrated global gaming company specializing in the design, development, manufacturing, distribution and sales of electronic gaming machines and advanced technology products. AGI also has extensive operational activities encompassing casinos, electronic casinos, bingo halls and sports betting outlets. AGI offers one of the most comprehensive product ranges in the gaming industry today, including reel-spinning and video slot machines, video poker devices, limited stakes gaming products, betting terminals, interactive live games and multi-player systems, video lottery terminals (VLTs), network and online systems for casinos and sports betting as well as cashless solutions. The great advantage of being both an operator and a manufacturer, as well as consistent investments into research and development and a focus on technology pioneering, together with total commitment to top quality and reliability have gained AGI its established position and excellent reputation in the international gaming industry.

Key Executives (Austrian Gaming Industries GmbH):
• Thomas Graf, managing director
• Charles Hiten, managing director
• Erich Kirchberger, managing director
• Jens Halle, managing director
• Dr. Franz Wohlfahrt, managing director
• Ryszard Presoh, managing director
• Peter Stein, managing director

Games/Products:Having introduced in 1997 the first electronic table game – the Novo TouchBet Live-Roulette, AGI has set the standard for the new era of roulette entertainment. Today, more than 7,500 terminals are installed in casinos globally and have gained AGI worldwide acclaim for its multi-player devices and electronic live game products. AGI widened its multiplayer gaming horizons even further in 2007 with two new Novo TouchBet Live-Gaming products, Novo TouchBet Live-Baccarat and Novo TouchBet Live-Sic Bo. Among Novomatic’s popular games are the exciting Coolfire II single games and multigame mixes offered in AGI’s enhanced Slant Top Cabinet featuring a 22-inch bottom touch¬ screen and a 27-inch top screen with an innovative flip-screen feature, which enables players to switch their main game from the bottom to the top screen and play in their most ergonomically convenient position. AGI’s Novo-Vision comes with numerous innovative details and features for the ultimate game excitement and thrilling gaming fun, including brilliant high-resolution graphics on two 16:10 panorama screens and a sound system with sub-woofer and active satellite speakers that combine to give any game all-encompassing visual and aural impact. Besides unleashing the full potential of AGI’s top-performing Coolfire II gaming platform, multi-denominational and multilanguage options the Novo-Vision offers individual gaming fun for every casino guest. Ergonomic highlights further add to the attraction of this sophisticated cabinet. A second start button, the soft armrest and the perfect tilt angel of the screens guarantee maximum comfort in an ideal ergonomic position. AGI’s design team also has pioneered advances in hybrid technology to put video and mechanical reels together in the hottest development yet in a multi-game machine: Super-R+ Gaminator. Three giant mechanical reels complement advanced video gaming technology to provide a stunning gaming floor attraction for players.

New Games/Products:Novomatic’s product presentation at G2E will encompass a selection of the most popular international games, cabinets and solutions. Apart from the renowned high quality slots and multiplayer product range Novomatic will also present sophisticated Octavian jackpots and systems. Among these will be top star cabinets, such as the Novostar SL2 and the Super-V+ Gaminator with the latest Coolfire II multi-game mixes. With up to 27 games per multigame mix, up to seven player-selectable denominations, multi-language options as well as a great choice of high/low line-games (5 to 40 lines selectable) these multi-game mixes offer maximum flexibility for the operator and guests alike. Currently there are more than 45 different mixes available – and with frequent new game releases the choice is constantly growing, offering a huge variety of mixes for international gaming operations.

Also on the red carpet will be the Ultimate 10 multi-game mixes A-G: this new and growing range of multigame mixes is based on the new Coolfire I+ gaming platform and is available in the popular Gaminator cabinet. The Coolfire I+ platform combines the benefits of Coolfire II technology with the cost effective price structure of the former Coolfire I platform; thus offering tremendous benefits for the more cost-conscious customer segment.

Novomatic will further display a comprehensive multiplayer installation comprising Novo Multi-Roulette, Novo TouchBet Baccarat, Novo Flying Black Jack as well as Novo Flying 3-Card Poker and Novo Flying Carribean Poker all-in-one system and all available on linked individual player stations. This multiplayer multigame functionality, running on the server-based Novo Unity II multiplayer platform, adds maximum comfort and convenience for guests and maximum flexibility for the operator.

Rounding out the new offerings will be Six Ball, chronological lottery game provides new gaming thrills for sportsbetting outlets and streetmarket venues in selected jurisdictions. Six Ball is an animated betting game based on random number generated draws. It is a fixed-odds betting game where 35 numbers are randomly drawn out of 49. The aim of the game is to have six matching numbers with the least amount of numbers drawn. The quicker the customer gets all six numbers on a card correct, the more he will win. Bets are placed on mark sense slip and paid for over the counter. A bar-coded receipt is issued showing bet type, odds, stakeand draw number.


Privately held (Miami Tribe of Oklahoma Business Development D.BA. Rocket Gaming Systems)
Headquarters: Grove, Okla.
Offices: Las Vegas and Vancouver
Employees: 238

Company description:Using cutting-edge technology, Rocket Gaming Systems has provided tribal gaming operations with Class II entertainment software and electronic player stations since 1997 and now serves Class III tribal and charity operators. The company’s platform offers centrally determined downloadable wide-area progressive games with the largest progressive jackpots in the Class II industry. Rocket Games offer a unique multi-denomination platform, enabling tribal facility operators to maximize valuable floor space, as well as offering local, regional, and national play. Rocket Gaming Systems currently has more than 4,000 class II machines at 79 locations in 13 states. Rocket Gaming prides itself on customer service providing field support across the nation and a 24/7 call center.

Key Executives:
• Ronnie W. Harris, chief executive officer, president
• Robert DelRossi, chief operating officer
• Erica Frohm, vice president of product strategy
• Alison Nelson, gaming administrator
• Allen Morgan, general manager
• Shannon Bassett, marketing manager
• Deron Hunsberger, vice president of business development
• Terry Daly, vice president of game design

Games/Products:Rocket markets many popular Class II linked bingo games, all multi-line, multi-denominational video reel slots. Popular current titles include Birds of Paradise, Bootlegger, Cash Cow and Gold Diggin’ Dixie. Rocket’s Jackpot Jubilee brand with exciting game titles including One Bad Apple and Great White Diamond provides the excitement of quick hit progressives through its new multi-level progressive platform. Rocket Gaming also holds several licensed titles from Aristocrat Technologies, including Arctic Wins, Betting Zoo, Dolphin Treasure, Eggstream Riches, Helen of Troy, Jewel of the Enchantess and Peacock Magic. Bally Technologies’ title available is Black & White Frenzy.

New Games/Products:Rocket Gaming will not be at G2E this year but is bringing to market a new line of Class II games under such enticing titles as Safe Escape, Ladybug, The Good Life, Fresh Fruit, Sneaky Pete, Big Rig, 777 Blazing Frenzy and Flyboys.


Privately held
Headquarters: Terrassa, Barcelona, Spain
Employees: more than 3,000

Company description:Unidesa Gaming and Systems, a wholly owned subsidiary of Spain’s CIRSA Group, designs, manufactures and sells an extensive range of casino gaming machines and technologies, and has an international network of regional offices plus distribution agreements in other key global markets. The CIRSA (Compania Internacional de Recreativos) Group was founded in 1978 in Terrassa, Spain. With a manufacturing capability of 700 slot machines per day, CIRSA soon became Spain’s leading gaming equipment producer and national leader in the area of operations. By 1990, CIRSA’s Unidesa brand became an internationally recognized casino gaming equipment supplier. In 1992, Unidesa machines were authorized for sale in France, and the company made the first of its annual visits to the fall gaming show in Las Vegas. Unidesa Gaming continued a careful process of expansion into legally regulated international gaming markets, receiving its first U.S. license in 1996 in Mississippi. CIRSA currently operates 51 casinos throughout the world. In Latin America, the company is one of the strongest regional operators, with a presence in Argentina, Peru, Venezuela, Panama, the Dominican Republic and Surinam.

Key Executives:
• Manuel Lao Hernandez, president
• Manuel Lao Gorina, vice president
• David Roya, chief financial officer
• Carlos Franquesa, Unidesa managing director

Games/Products:Beginning more than 30 years ago with traditional stepper machines, Unidesa has developer into producer of a full range of video and reel slots, video poker, multi-games, multi-player games and progressive games. To all these systems, Unidesa brings imagination and technical innovation. The company offers some of the more unusual game themes. Fighting Queens centers around Amazons doing battle amid the equipment in a warehouse while Baby Cash asks players in the Crawling Adventure Bonus to take the cartoon’s infant’s perspective in seeking multipliers for winnings. In a games portfolio that is constantly changing, Unidesa has some popular perennial entries. Video slot Nanuk, with its Arctic adventure theme; and Wild West, a six-shooter-packing frontier adventure, both offer two separate bonus games. Other low-denomination perennials video slots include Aladdin 2, Campus Party, Castle Conquest, Cat & Mouse 2, Dragon Legend, Fiesta, Hollywood Horror, Luxxus, Mexico Lindo, Shark Attack, Swampland 2, Toothy and Top Secret 2. The company also manufactures an impressive range of multiplayer gaming machines, one of the latest being Wild Race SG, featuring lifelike graphics in which players bet on which horses will finish first and second. These games have proven a hugely success in markets as diverse as Europe, Asia and North America. Also in the product portfolio are a range of gaming system technology products, covering gaming management and player attractions and incentives. Unidesa’s business philosophy is to continue to expand and innovate within the product range, providing casinos and other duly licensed gaming venues across the world with games their customers choose to play.

New Games/Products:Unidesa will show the new multiprogressive game Legend of the Gods, a Greek mythology theme game in the In Action Reels cabinet that provides high-resolution graphics and different mathematics in each game. The Pick A Poker multigame combines a broad selection of poker games in a single cabinet and allows players to readily switch among them.


Privately held
Headquarters: Brentwood, Tenn.
Employees: 500+

Company description:VGT is primarily focused on the creation, design, manufacturing and marketing of games for the Class II and restricted gaming markets. Since its formation in 1991, VGT has combined technological innovation with an in-depth knowledge of gaming markets to produce character-driven games that offer high entertainment value. It was the first in the Oklahoma marketplace with LCD touch screens, stepper-reel bingo-based games and a narrow-width gaming cabinet that enables placement of two machines in the footprint traditionally occupied by one game. With an experienced team of manufacturing, R&D, service and marketing personnel, VGT works to make all facilities stocking its games a success. This includes working with operators to get input of what features might make games better, and providing quick aftermarket service and support. VGT also offers operators promotional and marketing assistance, including the sending of live actors dressed as popular game characters to interact with players on the gaming floor.

Key Executives:
• John Yarbrough, chief executive officer
• Jay Sevigny, president and COO
• Doug Edwards, vice president, human resources
• John Taylor, vice president, engineering
• James Starr, vice president, sales (Mid-West)
• Robb Vecchio, vice president, international sales
• Steve Wilson, vice president, sales (West)
• Rodney Ratcliff, general manager, operations
• Steve Brown, controller
• Ryan Meredith, director, financial planning
• Jim Nulph, director of marketing
• Aaron Rubin, director of legislative affairs
• John Plunkett, director of engineering operations
• Al Roireau, director of software development
• David Marsh, director of creative services
• Jason Sprinkle, director of hardware development

Games/Products:VGT has created an unbeatable formula for success: know your markets, support your gaming partners, and constantly refine your games. This winning combination has ensured a stronghold for VGT in the competitive gaming market. VGT prides itself on creating exciting products, which has resulted in intensely loyal patrons. One regular customer at an Oklahoma casino had himself tattooed with VGT’s Red Hot Ruby character. Beginning with the popular Riverboat Queen multi-game system initially introduced in the Louisiana market, and continuing through a line of games that includes the Treasure Quest series of skill based games, and the current runaway hit, Live Call Bingo, VGT has consistently developed games that customers find irresistible. Through the use of compelling graphics, innovative space- saving cabinet designs and hit ratios that keep players playing, VGT has created an experience in gaming that is on the cutting edge. Among VGT’s most popular game themes are Red Hot Ruby (centered around a tall cool woman in a red dress who likes gems), Mr. Money Bags (starring a rich uncle), and Lucky Ducky (a happy-go-lucky water fowl). All are offered in several different formats and can be customized with VGT’s Bonus Blast feature. VGT also has a line of games designed for the budding Mexico market.

New Games/Products:At G2E, VGT plans to unwrap more than a dozen new three-reel and five-reel mechanical games.


Stock symbol: NYSE:WMS (WMS Industries Inc., parent company)
Headquarters: Waukegan, Ill.
Employees: 1,714
Market capitalization: $2.5 billion (approximately)
EBITDA (ttm) $276.5 million
Stock price: $42.84
Revenue (ttm) $798.3 million 

Company description: Originally a developer and manufacturer of pinball machines, WMS entered casino-style gaming in the 1990s. WMS continues its mission to create and provide the world’s most compelling gaming experiences, based on imagination, talent and technology. The legacy of WMS is to innovate and develop games with visual appeal, entertaining play, and rewarding bonus rounds and jackpots is a distinct competitive advantage. A key element in generating this game excitement, and in contributing to the success of the company, is the company’s focus to drive innovation and the technological advances that power technology platforms. Game design teams operate in studio environments that encourage creativity, productivity and collaboration. Through player feedback, market testing and unique product development, WMS strives to consistently produce high-earning and entertaining products. WMS games can be found in every major legalized gaming jurisdiction in North America, and in 91 gaming jurisdictions throughout the world.

Key Executives:
• Brian Gamache, chairman and CEO
• Orrin Edidin, president
• Ken Lochiatto, executive vice president and chief operating officer
• Scott Schweinfurth, executive vice president, chief financial officer and treasurer
• Larry Pacey, senior vice president, game development

Games/Products: WMS produces some of the most innovative slots on casino floors today, offering a broad selection of mechanical reel, video reel and transmissive reel games, the latter projecting video over mechanical reels to provide a 3D animation effect. Sensory Immersion Gaming systems combine a BOSE 3Space audio system and real-time 3D graphics powered by CPU-NXT2 technology to enable players to see, hear and feel the game as it plays, be it the Tyrannosaurus Rex in “Time Machine” or the flying monkeys in “The Wizard of Oz.” And recent Community Gaming products that has players on linked machines competing against each other and simultaneously sharing in bonus events. WMS offers many branded game titles built around celebrities like Bruce Lee and John Wayne, and film and TV properties such as Dirty Harry, Top Gun, Star Trek and The Wizard of Oz. Among hot titles in the WMS library are Viva Monopoly and Lucky Penny, both 5-reel games powered by ARIA (Advanced Random Intelligence Algorithm) technology; with the former sporting 3D graphics and unpredictable bonuses, and the latter offering highly volatile play and trillions of possible game and bonus sequences. Other favorites include the popular seven-level local-area progressive game, Reel ‘Em In: Catch the Big One. In addition, well-known video reel titles include Great Eagle, Lucky Lemmings, Queen’s Knight and Xerxes. Popular Cascading Reels video games include All That Glitters, Blazing Phoenix, Crystal Forest and Invaders From the Planet Moolah. Popular G+ steamlined games include Black Knight, Brazilian Beauty, Palace of Riches II and Zeus. WMS also offers a full complement of traditional five-reel mechanical games and three-reel, multi-coin, multi-line mechanical products with an in-game progressive meter.

New Games/Products: WMS Gaming will be showcasing the latest products in its Mechanical, Video, Premium and Networked Gaming catagories, as well as the revolutionary Bluebird xD cabinet. Designed to offer a range of experiences for every mechanical-reel game player, WMS will introduce Mermaid’s Gold with the 3-Reel Mechanical Bonus Bank (features Transmissive Reels technology, available on the Bluebird2 or Bluebird xD cabinets); “Top Star, described as a reinvention of the 5-Reel Mechanical Top Box (features Transmissive Reels technology and dual standalone progressives, available on the Bluebird2 or Bluebird xD cabinets), Hot Hot Super Respin Progressive, a single-line Progressive with a Respin Twist (available on the Bluebird2 and Bluebird xD cabinets). A new family of video slots with popular volatile math models delivering meaningful wins in multiple ways, also will offer a defining interface, with a distinctive look, feel and game play enhancement. These G+ Deluxe games further offer the All-New G+ Bank Wide Celebration and the evolution of the player-proven G+ series (features Experience Design, Dual Standalone Progressives).

New Premium Games add two twists to two beloved film classics through use of innovative technology and interactive features that will keep players entertained and in their seats. “The Godfather” is the industry’s first multi-level progressive that allows players to win their way up progressive levels. The Great and Powerful Oz is the first The Wizard of Oz Community Adventure features Community Gaming, featuring Transmissive Reels and Sensory Immersion technologies and a Wide Area Progressive (where available), as players assume the role of a their favorite character from The Wizard of Oz. Also on tap are Monopoly Bonus City with 3D graphics and Monopoly Around the World, an adventure-filled game featuring Transmissive Reels technology and both Local and Wide Area Progressive awards.

New Networked Games, with an open and interoperable architecture that allows casinos to choose the applications that best fit their own operations and players’ expectations, include Ultra Hit Progressive with a mystery-triggered four-level progressive in WMS’ first Networked Gaming Portal Application Family; and Winner’s Share, which enables player to win up to 200 percent of the Local Area Progressive in the physics-based bonus round.

WMS also will showcase its award-winning Bluebird xD cabinet that includes a BOSE sound system, an ergonomic screen positioned to enhance viewing, intuitively located player interfaces, emotive lighting, audio, and visual cues and much more. Available in Video and Mechanical Transmissive Reel versions with space for networking gear in the base, dual 22-inch widescreen HD displays, fully programmable button panel and easy serviceability.


Privately held
Headquarters: Cumming, Ga.
Employees: 26

Company description:Founded in 1995, World Touch Gaming specializes in the design and development of innovative electronic entertainment devices, lottery terminals, Class II bingo products and gaming equipment. To date, the company has sold more than 3,000 gaming terminals. The company not only produces gaming devices, but also customizes equipment for various applications. In 2005, the company formed Visioneering Games, Inc., a subsidiary that develops gaming and advertising technology for use by online service providers. World Touch Gaming products are in use in tribal operations throughout Oklahoma and in gaming jurisdictions in Brazil. The company also produces charitable gaming equipment and skill based games. The company also is expanding into charitable based games include electronic bingo as well as electronic pull tab products. The skill-based games are called Nudgemaster 5000, and intended for distribution in non-gaming jurisdictions where skill games are allowed. In addition, the company recently launched, a sponsor-supported Website that offers players an entertaining and rewarding virtual playing environment and the opportunity to compete with each other in friendly games of skill such as Texas Hold’em and chance to win cash and other prizes. Because the site is entirely sponsor-supported, participation is free. The company also has developed the Apex Game System, which provides a full suite of game terminal and back-office management and reporting tools. The Apex Game System features a multigame terminal to maximize product availability on the casino floor. Besides having its own accounting, validation, point-of-sale, and license management tools in the back-office suite, the Apex Game System supports SAS 6.01 to provide more flexibility and easier integration with existing casino operations.

Key Executives:
• Don Fiechter, president
• Paul Moriarity, executive vice president

Games/Products:Specializing in technologically advanced Class II products, World of Touch has upgraded its entire line with touch screens to speed the action. Its lines of multiline, low-denomination games enable the player to bet from one to 50 coins per line with a maximum award of 10,000 coins. They include Clover Cash, Golden Sand Dollar, Splash Cash and Triple Joker. Other games include Sultan of Sevens (which includes Wild Cards), Jacks or Better and Red Hot Deuces. The company also offers the Electronic Instant Lottery (EIL), which offers operators a modern, interactive version of paper tickets. Because the EIL is more cost efficient, players are afforded lower priced and higher payback games. The EIL also provides greater security and integrity than the production and distribution of paper tickets.

New Games/Products:World Touch’s latest Class II games are Cold Cash, Merlin’s Money, Flaming 777 and Amazon Gold, each being 24-line games with Quick Bet buttons for selecting the number of pay lines played, touch screens, bonus symbols for boosting winnings.