The scents of citrus and fresh-roasted coffee invite slot players into the Havana Rooftop Slots at the Tropicana Atlantic City. A richly colored mural depicting Old Havana and authentic Cuban music greets them as the players find the latest in slot technology and games in this themed area, situated on a 3,000-square-foot elevated section of the Trop’s casino.
This feast for the senses is proving to be a draw for the Atlantic City property – which is exactly what Tropicana executives and AC Coin & Slot had set out to do.
The Tropicana commissioned AC Coin to design, build, and install a turnkey, themed slot floor environment, consisting of IGT games, custom signage, bases and chairs, all complementing an Old Havana theme.
The casino-resort also wanted to create a space that further encompasses the vibe of The Quarter, the property’s themed retail, dining and entertainment area, by evoking a Cuban-infused flair and extending it to the next level on the casino floor.
“In this increasingly hypercompetitive market surrounded by new properties coming online in the near future, it is important for us create this unique, ‘one of a kind’ environment that will visually and interactively excite all our visitors,” Tropicana President and Chief Operating Officer Mark Giannantonio said when the project was announced earlier this year. “I want them to immediately feel they are in an atmosphere that puts them at ease and makes them feel they are a world away.”
Havana Rooftop Slots is “a store-within-a-store concept” that provides compelling reasons for players to come to the Tropicana, said Chris Strano, AC Coin vice president of sales and marketing. “By offering an environment like this, what you’re doing is offering more to the player and offering something to remember and something to keep them coming back again,” he said.
Havana Rooftop Slots, which opened in mid-May, delivers, he said.
“When you go into this area, you really feel you’re in a special place,” Strano said, citing the Cuban coffee bar, and the large murals with dramatic light as just two of the area’s unique features. “It’s a high-energy, festive area, a real treat for the eye, with the smells and the sounds.”
One of AC Coin’s strength is its ability to help casinos develop a distinctive look for the slot floor, Strano said, noting the Borgata in Atlantic City and Casino Windsor (now Caesars Windsor) in Canada are among the clients who’ve commissioned turnkey solutions.
The gaming industry is likely to go down the path of uniquely themed casino slot environments more often, Strano said. “You’re going to see the industry do a lot more of these because it’s getting a lot more competitive,” he said.