Bally Technologies has announced an enterprise-wide agreement with the world’s largest casino entertainment company, Casesar Caesars Entertainment, to implement iVIEW Display Manager player-user interfaces across their casino operations.

The initial implementation has been successfully completed at Caesars’ Horseshoe property in Hammond, Ind. An expansion of iVIEW DM at this site, as well as implementation at other Caesars Entertainment properties, will follow on suitable gaming devices across multiple gaming manufacturers.

iVIEW DM will enable Caesars Entertainment to provide players with an enhanced player experience at the gaming machines, using a dynamic picture-in-picture-style on the gaming device main screen that does not interrupt game play.

“Bally Technologies has been a trusted systems provider to Caesars Entertainment for a long time, and we are looking forward to deploying Bally’s new system offerings,” said Melissa Price, vice president of gaming for Caesars Entertainment. “iVIEW DM is a creative solution that works on existing slot games and floor networks.”

“It is gratifying and quite an honor to see the world’s largest casino operator embrace our award-winning iVIEW DM technology that drives revenue, streamlines operations, and most of all, dramatically changes the experience for the slot player,” said Richard M. Haddrill, chief executive officer of Bally Technologies, Inc. “iVIEW DM’s backward and forward-compatible technology, designed to work on any manufacturer’s gaming devices with a touchscreen, has the capability to evolve the slot machine into a self-service marketing ‘kiosk’.”