Association appoints industry veteran Marcus Prater, and other international industry news and notes


AGEM appoints new executive director

The Association of Gaming Equipment Manufacturers (AGEM) has appointed gaming industry veteran and marketing professional Marcus Prater as the organization’s new executive director.

AGEM, a trade group comprised of the world’s leading gaming suppliers, appointed Prater to guide the organization following Jack Bulavsky’s resignation.

Prater most recently served as senior vice president of marketing for Bally Technologies Inc. He spent nine years at the Las Vegas-based slot machine and systems provider and directed Bally’s global advertising, trade show, machine and systems sales support, media relations and special event functions.

Harrah's to use new touch display

Harrah’s Entertainment Inc. has selected IGT’s sb NexGen displays for installation on more than 60,000 Harrah’s slot machines as part of Harrah’s next generation of customer relationship marketing capabilities.

 The transaction is subject to Harrah’s corporate approvals, execution of definitive agreements and receipt of required regulatory approvals.

The NexGen display is a patented interactive touch-screen LCD communications device that will be used for a wide range of player communications, promotions, interactions and rewards tied to the Harrah’s Total Rewards program.

The sb NexGen adds state-of-the-art networking and connectivity capabilities using Gaming Standards Association (GSA) specifications and protocols.  

Atronic to develop Three Stooges games

Atronic and C3 Entertainment Inc. recently announced a licensing agreement that grants Atronic the right to develop slot machines based on The Three Stooges brand.

Under the four-year, exclusive agreement, Atronic will manufacture, market and distribute slot products using the world-famous names and likenesses of The Three Stooges.

“Atronic is a leader in the manufacture and distribution of slot machines all over the world, and we are very pleased to work with them in bringing The Three Stooges to gaming enthusiasts everywhere,” said Earl Benjamin, president and CEO of C3 Entertainment.  

Bally unveils new display manager

Bally Technologies unveiled its new iVIEW Display Manager (DM) at its annual Systems User Conference held in February in Las Vegas.

The new technology will allow gaming operators to present systems content on the displays of all manufacturers’ gaming machines through the iVIEW processor rather than the game processor, which would require separate regulatory approvals and complex development and integration efforts.

With Bally’s iVIEW DM, gaming operators will be able to create picture-in-picture capability on the iVIEW display, the main game display, the second game display, or any game display associated with the device.

This is a significant benefit to gaming operators because they will not have to make any modifications to their existing games or purchase new games to implement this technology across any manufacturer’s games. In addition, Bally’s technology allows operators to implement new systems features and technology easier and quicker.

GLI holds event for European regulators

Gaming Laboratories International held its European Regulators Roundtable and Technology Workshop April 10-11 at the Van der Valk Hotel Schiphol in The Netherlands.

Topics presented at the free event included advances in server-based gaming and electronic table games, cashless wagering, field inspections, forensic inspections and reporting, network security, players cards, player protection programs, player tracking, remote gaming, smart cards, third-party software, WiFi and updates to GLI standards.

“New technologies will affect every gaming jurisdiction, but in different ways, and that’s what makes the roundtable so valuable to attendees,” GLI Senior Director of Engineering and Client Services Ian Hughes said. “Not only do they learn in the seminars, but they also learn from each other.”

Now in its fifth year, the roundtable provides two days of intense training on the latest technology affecting gaming products and regulations. In addition to the seminars, the roundtable provides a unique forum for regulators to network and discuss ideas with their peers from across jurisdictions.  

Regulators conference to be held June 10-13

The North American Gaming Regulators Association’s annual conference is to be held June 10-13 at the Sheraton New Orleans Hotel in New Orleans.

The theme for this year’s NAGRA conference is “Gaming Regulation in Advancing Technology, a Look to the Future.”

The conference agenda will cover topics such as electronic Class II games, NGIC proposed standards, regulations and definitions, comparison of legal Internet games of skill and illegal gaming, Internet gaming effects on youth, as well as latest advances in gaming and lottery technology.  

Rocket Gaming names new counsel

A.C. Ansani has joined Rocket Gaming as the company’s general counsel.

He joins Rocket Gaming’s executive team to manage all elements of the company’s legal strategy.

He reports to Rocket CEO Ron Harris. Ansani has more than 13 years’ experience as an attorney, most recently as assistant general counsel at Bally Technologies Inc.