News and notes from the international slot industry

Mohegan Sun offers IGT's Triple Towers Virtual Horse Racing

Mohegan Sun casino in November became the first gaming facility on the East Coast to add IGT’s Triple Towers Virtual Horse Racing.

The multiplayer community game allows players to play intimidation-free and feel the thrill of a live-action game at the touch of their fingertips.

“One of the many reasons we remain a leader in the industry is our ability to bring in state-of-the-art technology,” said Frank Neborsky, vice president of slots at Mohegan Sun in Uncasville, Conn. “Triple Towers Virtual Horse Racing speaks volumes on how innovative the industry has become and we are excited to be the first facility on the East Coast to bring racing to our guests.”

In the Sunrise Square adjacent to the entrance of the Race Book in Casino of the Earth, Triple Towers Virtual Horse Racing offers 12 gaming terminals. The electronic three-dollar slot machines feature a 56-inch LCD monitor as a lifelike virtual race track displays the action. Players can wager on six racing bets including win, place, show, quinella, exacta and quick pick.

The new machines mark some of the latest innovative community games added to Sunrise Square, which is already home to IGT’s Ebay and Roulette Revolution, as well as Royal Match 21, a virtual Blackjack game from Shuffle Master Incorporated.

Lightning Gaming's Video SCRABBLE debuts at Foxwoods Resort Casino

The Mashantucket Pequot Gaming Enterprise in late November announced that it had teamed with Lightning Gaming Inc., to offer the first installation of Video SCRABBLE at Foxwoods.

“We’re thrilled to be able to offer our guests the first opportunity anywhere to play the new Video SCRABBLE,” said Michael Speller, MPGE president. “This exclusive debut is yet another example of how the Foxwoods team is continually working to offer unique and exciting products and services to our casino visitors.”

Video SCRABBLE is a bonus slot machine that engages players with a simple two-draw game play. The object of the game is to score the highest possible word using the official SCRABBLE tournament word list of more than 178,000 words.

Players need not be experts at spelling or vocabulary, because the game itself assembles the drawn letters to form the highest possible word score and automatically provides word definitions.

Fort Sill Casino selects Bally ACSC system

The Fort Sill Apache Casino in Lawton, Okla., has chosen Bally Technologies’ ACSC slot monitoring, marketing and casino accounting system after a competitive selection process.

Along with a comprehensive slot-management system, Bally will provide Fort Sill with 655 iVIEW player-interface displays for every gaming machine on the casino floor. The iVIEW displays will enable Fort Sill to offer players a number of interactive ways to access their bonusing features, marketing promotions, and player’s club account. In addition, Fort Sill will be able to cross-promote resort amenities through iVIEW and deliver powerful marketing messages and customized bonusing events.

Along with the marketing power of iVIEW, Bally is providing the Fort Sill Apache Casino with its CMS suite of marketing solutions including player tracking and analysis; player’s club enrollment and redemptions; as well as a variety of customizable marketing promotions. In addition, Fort Sill will use Bally’s Power Promotions to enable players to convert points and promotional dollars to playable credits; and Power Winners to create floorwide, multilevel progressive promotions.

“In our competitive market, we feel confident that Bally’s system, with all of its marketing, promotions, communication, and bonusing features, will truly give us the edge that we need to take our operation to the next level,” said Chris Williams, marketing director of the Fort Sill Apache Casino.

GameLogic integrates products with Facebook

GameLogic, Inc., has integrated its PlayAway, PlayerVantage and New Play suite of products with the popular social networking site Facebook.

These programs extend GameLogic’s Internet player/database marketing platform to the rapidly growing world of social media.

“Regulated gaming operators face a myriad of challenges in building an effective presence in today’s many media channels. Media is more fragmented than ever, but social media sites are emerging as robust interactive channels with direct access to the consumer,” said John E. Taylor Jr., president and chief executive officer of GameLogic. “With GameLogic’s new Facebook integration, casinos and lotteries can now effectively harness this popular media channel with little or no effort.”

GameLogic brings its turnkey approach to interactive marketing to deliver a rich social media tool, complete with personalized club portals, games, tournaments and promotions directly into Facebook.

With this technology, Facebook can become the foundation for a much richer and meaningful player engagement with point balances, marketing calendars, coupon awards, sponsored games/tournaments and more. In addition to existing players, gaming operators will be able to leverage the viral nature of social networking to attract prospective new club members in a personalized, engaging way.

Facebook has more than 300 million registered users, half of whom log in on any given day, with the fastest growing demographic being people who are age 35 years and older. “Gaming operators must associate themselves with content that engages, coupled with a marketing strategy to effectively monetize those interactions,” Taylor said. “Through our integrated approach, a gaming operator’s most active players become viral advocates within the social space. This is a truly revolutionary step for land-based casino and lottery marketing initiatives. We see a unique opportunity to help our clients immediately leverage this growing channel in a way that is material to their bottom line.”

Gaming Support installs Jackpot Junction at City of Dreams

Gaming Support has completed the resort-wide installation of its JackpotJunction XL/CastNET digital signage system throughout City of Dreams in Macau.

The completed installation follows the recent opening of Grand Hyatt Macau at City of Dreams, an integrated urban entertainment resort developed by Melco Crown Entertainment Limited.

An ambitious deployment of the JackpotJunction XL/CastNET digital signage system, the City of Dreams implementation features a revolutionary technical architecture based on an IPTV distribution infrastructure. As opposed to traditional digital signage deployments using matrix or streaming architectures, the company has implemented a hybrid model that delivers matrix-caliber picture quality and fault-tolerance with the networking and cabling efficiencies associated traditionally with streaming architectures. Additionally, the company is incorporating gaming data system-wide, covering application sets ranging from kiosk-based way-finding to in-room entertainment and outdoor signage.

JackpotJunction XL/CastNET digital signage system is a modular, server-based system that uses the combined offerings of Scala, Alpha Video and Gaming Support to enable multivenue gaming operators to manage and deliver multimedia and integrated gaming content consistently and reliably throughout an entire enterprise.

Singapore's Weike Gaming moves into European market

Weike Gaming Technology, Singapore’s only gaming machine and gaming systems manufacturer, has announced plans to enter the European gaming equipment market, beginning with a launch of its electronic multiplayer table games.

Weike Gaming Technology, with its Infinity series of gaming machines, multiplayer electronic table games, and state-of-the-art gaming management and jackpot systems, has built a solid reputation within Asian markets as a leading manufacturer. Following on its market success in Asia, Weike’s next step was to develop a multipronged strategy to enter the European market, with a focus on its multiplayer electronic gaming tables, namely the five-player METG Revo Baccarat and Blackjack, and 10-player Poker Pal X.

“The limitation to us entering European markets was to find the right partner,” said David Kinsman, Weike chief executive officer. “We were lucky enough to find a very experienced and perfectly placed partner in GI & TEC who are based in Valencia.”

In its first phase of entry into the European market, Weike unveiled its electronic gaming tables at the FERINTERAZAR International Gaming & Gambling Trade Show, held in Madrid, Spain, in September, through its Spanish counterpart and agent, GI & TEC and its subsidiary, Option gaming machines. These electronic gaming tables will then progressively be brought to selected casinos across Spain in the second phase of Weike’s European expansion plan. Weike’s gaming machines are currently undergoing full certification to Spanish technical requirements via the testing laboratory BMM.