News and notes from the international slot industry

The Fortune Football promotion at the Isle of Capri property in Lula, Miss. has proven a big success.

AGameMarketing hits right note for Isle of Capri properties

Isle of Capri casino properties in Mississippi are finding success wowing patrons with marketing promotions developed by Dallas-based AGameMarketing.

Isle of Capri Lula was the first Isle property to use the AGameMarketing promotions, starting off with a mammoth promotion that Isle’s ad agency dubbed chaChingaMillion.

AGame built a 12-foot-tall spectacular promotional device with multiple video screens as large as 82 inches. The promotion allows qualified players an opportunity to spin for up to $1 million cash. The promotion also was uploaded to Isle of Capri’s YouTube channel, offering additional social media benefits.

It did so well at Lula that two other Isle properties, Isle of Capri Natchez and Isle Casino and Racing Pompano Park also have signed up for the promotion. chaChingaMillion is currently being used at Natchez, and a similar promotion will go live sometime in November at Pompano, Brian said.

Now Isle of Capri Lula has launched another AGameMarketing promotion called Fortune Football, the first in a series of 40 animated promotions which ultimately can be played on giant projector screens in showrooms and output throughout an entire casino’s plasma screens or made into simple standalone kiosk systems for player daily interaction, data collection, rewards redemption and overall fun player experience combined with ease of use and convenience for guest and casino alike. Other promotion titles include Haunted House of Cash, Swipe A Fortune and iMillions.

AGameMarketing also has been in negotiations with slot manufacturers and loyalty system providers as well as gift and ad specialty firms for strategic alliances and potential joint ventures.

“Getting these first three up and running with Isle has been big,” said Bobby Brian, CEO of AGameMarketing and a former executive with SCA Promotions.

As entertainment options have multiplied, casinos are looking for ways to engage and reward their players. “What’s changed is the level of entertainment they can experience in the world around them is pretty darn strong,” Brian said. “We try to celebrate the player during the promotion to whatever degree they want to be celebrated. We try to give them their 15 minutes of fame and try to reward them with just a really fun, entertaining experience.”

Brian noted that players want to be communicated with as efficiently as possible. “They want to be understood, and that means collecting data and using it intelligently,” he said.

MLP Seating releases new line of seating products

MLP Seating has introduced its new line of gaming seating products – the Stay and Play Series featuring modern design, comfort and durability. These seats can be attached to a variety of stool and chair bases for any gaming application.

Among the features offered include an innovative multi-density injection-molded seat and back; five-year foam warranty; wide, upholstered flex-back bracket for additional comfort; durable seat to stool base attachment construction; heavy-duty, comfortable handle on seat back; optional removable seat pad; all welded steel base with extended foot rest; steel bases available with round or oval tube legs; bases with welded foot pads and Teflon guides; and three seat options: large (20-inch wide) and large upholstered back, medium (19.5 inch) with medium upholstered back, and large with mesh back.

MLP is highlighting Model 1350-24FP-105ELX - Large Seat/Mesh Back.

This is the casino industry’s first mesh-back gaming stool, providing comfort and a cooler experience. A mesh back also lets lights from the slot machine lights and images shine through. For more information, contact Steve Odden at

JCM provides Samsung solution for video wall

Revelers at a 200th birthday concert tribute to Chopin in Las Vegas recently were dazzled by the concert, both because of the incredible performances and because of the stunning visuals of the concert broadcast on a video wall solution provided by JCM Global.

The early October concert was staged at the Springs Preserve Amphitheater in Las Vegas by the Consulate of the Republic of Poland in Las Vegas as a benefit for the Polish School John Paul II in Las Vegas and the Las Vegas Youth Orchestra. Concert-goers, who included Consul General of the Republic of Poland in Los Angeles Joanna Kozinska-Frybes, Honorary Consul of the Consulate of the Republic of Poland in Las Vegas John Petkus, a large contingent from the Nevada Consular Corps and 1,500 guests, enjoyed the show as it was broadcast live on a large video wall provided by JCM Global.

JCM provided a 2x2 Samsung video wall comprised of the 460UXn-2 model. This video product has a thin bezel, allowing the monitors to be configured as a video wall with minimal bezel interference. This solution allowed concert-goers to enjoy live high definition video feeds during the concert and enabled the producers to run advertising on screen prior to the artists taking the stage.

Petkus, who has worked with JCM on other projects, reached out to JCM to provide a video wall product that would enhance the concert. “I have trusted JCM for more than 17 years for their technical expertise. With this concert, I had a specific need, and I entrusted JCM Global and was thrilled with the way the video wall enhanced our event,” he said.

JCM Product Manager Jeff Gray noted that in situations where customers need a reliable product that has an absolute wow effect, they turn to JCM and to Samsung’s technology. “This event proved the flexibility of the video wall technology and its amazing ability to impress a crowd,” he said.

JCM Global, a leader automated transactions solutions provider, also provides top-level sales, engineering and service for the world’s best systems solutions for the banking, gaming, kiosk and retail industries. For more information, visit


Elite Casino Products launches new NITRO Slot Cabinet

Elite Casino Products unveiled its new NITRO Slot Cabinet in October, with the official product launch taking place at the 2010 Global Gaming Expo in November. NITRO has an entirely new aesthetic style, slim profile, and functional

features which distinguish the new product from existing offerings. The company will launch the NITRO Slot Cabinet on Nov. 16.

“The NITRO is a complete departure from our existing product line,” Managing Director Scott Irving said “This new product has outstanding interactive lighting, sound, and styling features that bring players into the game to enjoy a more engaging experience.”

Elite Casino Products’ new NITRO slot cabinet features dual 22-inch widescreen LCDs with optimal viewing angles and excellent graphic quality. Players are submerged in a unique gaming experience with NITRO’s energizing sound system and vibrant edge lighting that can be programmed to coordinate with game themes. Cabinet features can be customized to client specifications.

In addition to attractive styling and functionality, Elite Casino Products’ NITRO slot cabinet was designed with ergonomic comfort in mind. “ECP takes an indepth look into the ergonomic design of our new products to ensure player comfort and to maximize time on device,” Irving said. “With the knowledge and information gained directly from the slot players, combined with our expertise in design engineering, ECP develops the products that please both players and game manufacturers.”

Elite Casino Products’ slot cabinets and bases are designed to complement to any slot game. For more information, visit

Atronic International installs its first OXYGEN machines in Latin America

Atronic International has announced the installation of the first diversity multigame machines in Latin America, featured on the brand-new OXYGEN cabinet.

The Casino of Iquique in Chile, which is operated by the Dreams Group, is the first operator in the Latin American gaming market to offer this innovative product to its players.

Atronic’s new multigame, diversity, offers a variety of 10 games grouped into four categories that can be selected by players via touch screen. Presented on the new OXYGEN cabinet, diversity allows players to select their preferred game types with different volatility levels, and is the only multigame on the market featuring proven, top-performing standalone progressive games, all in multi-line and multi-denomination format. diversity provides variety in space-limited venues, extends play and profit-per-customer, and attracts new players.

The new OXYGEN cabinet is designed to perform. Featuring value-driven innovation, OXYGEN includes the new sensys EP platform that is powerful and robust, yet easy to service, and provides the highest level of security by using smart card devices. With its Game to System (G2S) compatible hardware, OXYGEN is network-gaming ready, and supports all major casino systems and player tracking modules.

The Casino of Iquique also is the first operator in Chile offering the gaming manufacturer’s new Doggie Cash multilevel progressive link, featuring the cute dogs from the internationally recognized brand, the Artlist Collection´s “THE DOG.”

These installations underline Atronic’s commitment to providing the latest games and technologies to its Latin American customer base.

At the same time, the Casino of Iquique offers the latest cashless technology from Atronic’s Systems division. Atronic’s qpon cash has been designed for players and operators on the move. It enhances players´ gaming experience and decreases operational costs by eliminating coin handling. qpon cash also increases control over ticket handling, and supports promotional ticketing. The Casino of Iquique is already the seventh casino in the country to use Atronic’s superior and proven systems technology.

IGT signs deal with Barona for sbX Tier One System

International Game Technology has signed a sbX Tier One agreement with Barona Resort and Casino located near San Diego, Calif.

“IGT is excited to continue our working relationship with Barona Resort and Casino. sbX products have added a new way for them to continue delivering the highest level of customer service that their casino is known for throughout the industry,” said Ron Rivera, IGT senior vice president of North American sales.

“The sbX Tier One system offers casinos, like Barona, a series of server-based gaming solutions to manage their slot machine floors,” he said.

The Tier One Package includes sbX Floor Manager and is available on IGT’s AVP machine models. sbX Floor Manager allows access to the industry’s largest Game-to-System game library and lets operators reconfigure a casino floor with the touch of a button. As part of Barona’s Tier One Package, sbX Floor Manager is live on 100 machines at Barona and the casino has more than 200 games to choose from in the IGT Game Library, with new games released monthly.

“With the addition of sbX, we at Barona have an advantage over our competition because we have the ability to quickly identify and adapt to our guests’ needs. We may see our guests choosing one type of game over another and, with sbX, we can quickly change directions on game types to meet their demands. With Tier One, we are not dependant on the next mail delivery to configure a new, hot game – it is simply a matter of scheduling a few minutes in the server room to adapt our games to the ever-changing preferences of our guests,” said Chuck Hickey, vice president of slot operations at Barona Resort and Casino.