The Sustainable Gaming Standards Committee is about to start our third run through of the draft standard for sustainable slot machine development. Slot machine is a misnomer, because we really are talking about all electronic gaming machines and how to develop them in a more eco-friendly way while maintaining the high level of action associated with the most popular games today. To do that, we needed to realize early on that the popularity of the game was going to be one of the most important factors in developing an eco-friendly version. This would allow for the top-performing games from a revenue standpoint to also be the most sustainable, which only acts to increase the margin for those games without messing with the math.
I say “all electronic gaming machines” because, as we look at the casino floor of the future, its easy to see that these electronic gaming machines (from typical slot machines to server-based games, to electronic table games and more) will take up the majority of casino floor space, and will one day replace the majority of the traditional table games. This is the logical progression of technology and will allow for greater casino floor operational cost reductions. Unfortunately, it seems obvious that the cost reductions will come at the expense of jobs (dealers).
Some of the discussions in our committee meetings revolve around how to effect the greatest change with the fewest negative side effects on the company. Public companies are being graded by analysts on stakeholder value as opposed to the typical way of looking at shareholder value. Stakeholder value looks at not only the financial bottom line, but also the social and environmental bottom line. Stakeholder value is typically referred to as good for the so-called “Triple Bottom Line.”
Triple Bottom Line is sometimes referred to as people, planet and profit. This is one reason why we have chosen to look at the electronic gaming machines’ supply chain as a way to make these machines more sustainable. This is the same reason why Wal-Mart has formed the sustainability consortium. We want to ensure that the products going into gaming machines are safe for the environment and the most cost-effective solutions to the issue at hand.
To that end, we have recently added a new member to our team. Jeff Dean is the purchasing manager and captain of the green team for Kah-Nee-Ta High Desert Resort and Casino in Oregon. “Supply chain sustainability is a concern of ours at Kah-Nee-Ta, and I’m excited to apply my expertise and knowledge to developing this industry-changing standard,” Dean said.
Adding a supply chain/purchasing expert to our team allows us to approach this standard from a supply chain cost reduction standpoint with an expert eye. Understanding what and why purchases are made through a casino or a manufacturer will make it easier for us to determine where inefficiencies occur and how to deal with them. There is a lot of information out there on supply chain sustainability, and now we can approach this aspect of the standard from a best practices standpoint.
I would like it if after you get done reading this, you talk with your company, employees, or bosses and implore them to take part in this industry-changing standard development process. You can take part by joining our voting committee or becoming an observer of the process until you are comfortable enough to participate. You can also participate by financially supporting our cause through donations, or by having your publication cover our progress. Take action now to make our industry more sustainable. You can always contact me at firstname.lastname@example.org to find out more about this process and how to become involved.