Caesars Entertainment will collaborate with New York-based luxury hotel brand Gansevoort Hotel Group and nightlife impresario Victor Drai to create an intimate

Gansevoort Las Vegas
Gansevoort Las Vegas

 urban resort at the current location of Bill’s Gamblin’ Hall & Saloon, a prime Las Vegas Strip lot at the corner of Las Vegas Boulevard and Flamingo Road.

The project, which will be called Gansevoort Las Vegas, is planned to open in early 2014.

“Gansevoort Las Vegas will be a completely unique upscale lifestyle experience in Las Vegas,” said Tariq Shaukat, executive vice president and chief marketing officer Caesars Entertainment. “It will set a new standard of fun and modern luxury which only Gansevoort Hotel Group, Victor Drai, and Caesars Entertainment can create. We are confident that Gansevoort Las Vegas will be one of the most exciting destinations in Las Vegas when it opens in 2014.”

Gansevoort Las Vegas will be the fourth installment of the luxury hospitality brand following the recent success of Gansevoort Park Avenue in New York. Upon completion of a $185 million renovation, Gansevoort’s iconic style will completely re-imagine the hotel experience in Las Vegas, creating the only intimate property among the Strip’s towering skyscrapers, according to a company press release.

Gansevoort Las Vegas will feature 188 Parisian apartment-style guest rooms including 19 suites, designed by Tandem Las Vegas. An intimate lobby space will welcome guests upon arrival, with a re-designed lobby bar, ultra-lounge, retail outlets, and 40,000-square-foot casino providing a unique upscale energy. A destination restaurant overlooking the Strip will round out the guest experience.

“We are confident that the Gansevoort Las Vegas will be unlike anything that exists in Las Vegas today,” said Michael Achenbaum, founder and president, Gansevoort Hotel Group.