Washington, D.C.-based LaserLock Technologies, a provider of authentication solutions to governments, health care providers, high‐end retailers and the gaming industry, has developed a solution that authenticates players of Internet gaming platforms.
Since Internet gaming became legal in Nevada, New Jersey and Delaware this February with other states expected to follow, companies are now faced with the challenge of establishing virtual identity verification processes to enforce underage restrictions and other ethical gaming issues. LaserLock's advanced authentication features, such as geo‐location tracking and biometric facial recognition via webcam, ensures strict adherence to the laws dictating the allowed age and location of eligible players.
“Verifying a player's identity is a simple process in a casino, but has become a major hindrance for legislators looking to legalize Internet gambling,” said Neil Alpert, president of LaserLock Technologies. “In an online environment, the risks for fraud increase dramatically as there are few ways to truly verify identity, age or location. LaserLock's patented technology brings Internet gaming companies a solution that lowers that risk substantially by verifying a player's identity each time they play and by providing an ethical component that protects the user.”
Critical to mitigating the risk online gaming brings is the ability for companies to simply and correctly authenticate a player's identity, age and location. LaserLock has developed a solution using its VerifyMe platform that verifies all necessary identifying information. Once a player registers in the system for the first time, their identity, age, and location can be verified in a matter of seconds each time they play.
According to company press materials, LaserLock's solution goes beyond low regulatory thresholds to protect both gaming companies and players. It includes ethical gaming features that allow players and casinos to monitor for and prevent excessive gambling, which cannot be as easily prevented in the privacy of a player's home as it can be on a casino floor.