New Haven, Conn.-based Sportech Racing has signed a contract with Danske Spil of Denmark to provide a pari‐mutuel Tote Betting System (TBS).
Danske Spil is a state owned company that offers tote betting as well as poker, casino and lottery products to the Danish market through their 4,500 retailers and Danskespil.dk, one of the largest e‐business sites in Denmark with more than 600,000 consumers. The contract is for an initial term of five years with two optional extension periods. The contracting company is Sportech's wholly owned subsidiary, Racing Technology Ireland.
The solution for Danske Spil is anchored by Sportech's Quantum System, which will be joined with Sportech's G4 interactive betting framework to distribute tote betting products through Danske Spil's successful and broadly‐distributed e‐gaming website, as well as their land‐based retail channels, with integration to external wallet services, global racing and betting partners, third party data providers and interfaces to new and existing wagering devices.
The solution will integrate with Danske Spil's facilities for back‐office operation and reporting to provide data across multiple functions such as business intelligence, customer relationship management, financial reporting and regulatory reporting.
Sportech will host the Tote Betting Solution from a Sportech data center in Europe, while fully managing the Tote Betting System with services including maintenance, development and operations from the company's dedicated infrastructure and operations center in Mount Laurel, N.J.
Sportech was awarded the contract after a competitive tender process that evaluated bidder solutions for quality, operation, implementation and price.
“We are looking forward to working with Sportech and the new Tote Betting System to offer our players new tote betting products, expand our commingling activities globally and integrate with our current and emerging web and land based distribution channels,” said Hans Christian Madsen, managing director of Danske Spil.
For more information, visit www.sportechplc.com.