Casino loyalty program participants can now access real-time rewards catalogs from any web-enabled device or casino-based kiosk through Rymax Marketing Services’ proprietary digital rewards and redemption tool, MaxSite 3.0. The service is custom designed for each loyalty program according to a casino’s onsite promotional events, player demographics and real-time player behavior at each property.

Rymax’s analytic tools display program trends and player behavior at each property, providing the opportunity to implement strategic changes to the casino’s rewards platform in real-time. MaxSite 3.0 offers an effective marketing approach to update reward offerings to the most desirable brands, categories, price points and trends, ensuring Rymax creates a program where players are constantly engaged.

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