Las Vegas-based SK+G Advertising, a leader in luxury, leisure and hospitality marketing communications throughout North America, Asia and the Caribbean, has formed SK+G Asia Pacific, based in Hong Kong.
Known throughout the region for creating successful marketing campaigns for powerhouse resort destinations Galaxy Macau, and Solaire Manila in the Philippines, SK+G has cultivated a deep understanding of Asian culture and consumer psychology. The agency has partnered with The Tank; a Hong Kong based firm with equal prowess in the service marketing realm and unparalleled experience in the Asian market.
Founded in 1999 by John Schadler and Jerry Kramer, SK+G’s global reach also extends to projects including Baha Mar, a $3.5 billion resort development in Nassau, The Bahamas as well as high profile projects throughout North America including ARIA Resort & Casino, Borgata Hotel Casino & Spa, and the North American division of Orient-Express Hotels covering the United States, Mexico and the Caribbean.
The Tank, founded in 2001, has worked with a robust roster of clients in the leisure, travel and entertainment fields including The Hong Kong Jockey Club, Shun Tak Holdings Limited, Lotus Travel Group, sky100 Hong Kong Observation Deck, Mission Hills China, Music Nation and The MTR Corporation among others. The agency is led by managing partner and 25-year industry veteran James Zi.
“Hospitality and entertainment is fast becoming the star sector in Asia, partnering with SK+G will give us the international best-in-class expertise to complement our regional know-how,” said Zi.
"SK+G Asia Pacific represents the exciting alignment of industry veterans from two dynamic cities that are widely viewed as world capitals of consumerism,” added John Schadler, managing partner for SK+G. “The growth in the Asian leisure, luxury and hospitality sectors continues at a rapid pace, and we are excited to establish this foothold in the region. We’ve long admired the work of James Zi and his team at The Tank and believe this partnership yields a more powerful and vibrant presence in Hong Kong, Macau and the burgeoning Asian landscape.”