070213_Bally Logo_300London-based Optimal Payments, a leading global online payment provider, has signed an agreement with Bally Technologies to provide payments and related services to both Bally and its online gaming customers.

“We are excited to partner with Optimal Payments to bring an integrated gaming and payments solution to our online gaming customers in the U.S.,” said John Connelly, vice president of business development at Bally. “A key part of our strategy is to partner with best of breed providers and we have done that with Optimal Payments to secure access to their extensive expertise in payment processing and risk management services for the regulated U.S. gaming market.”

Under the agreement, Bally will integrate Optimal Payment's NETBANX payment platform into its solution for operators in the regulated U.S. gaming market. Bally's customers will be able to use the NETBANX payment gateway for services including credit card, debit card and electronic check (ACH) processing and risk management for regulated U.S. gaming.

“This partnership is part of our on‐going strategy to build a complete solution for the regulated U.S. gaming market that will enable operators to bridge the land‐based with online worlds,” said Joel Leonoff, president and CEO of Optimal Payments. “Bally is a recognized leader in platform and content for both land‐based and increasingly online gaming. We are pleased to be working with Bally and its customers, and this agreement demonstrates our ability to provide real value to both technology providers and gaming operators alike.”