Since its founding in 1997, Reno, Nev.-based Gary Platt Manufacturing has carved out a successful sales niche by focusing on one thing and one thing only—seating for the casino floor. Along the way, it has pioneered chair technologies such as ergonomics and immersion seating while developing profitable ancillary businesses such as the sales of refurbished chairs to secondary gaming markets. The company has recently inked distributor deals with Bet-Rite in Canada and Phat Sourcing in Australia with the hope of growing cross-border business in both of these regions. Mark Yurcisin, vice president of sales for Gary Platt Manufacturing, recently spoke with Casino Journal Editor Paul Doocey about the company, the secrets to its success and its plans for the future. Here are some excerpts from that conversation.
To what do you attribute Gary Platt’s long-term sales success in the gaming marketplace?