Enterprise of the Pueblo of Isleta-owned Hard Rock Hotel and Casino Albuquerque closed for a re-design and recently emerged with a twist—the Albuquerque, N.M.-based facility has been re-branded as Isleta Resort & Casino; a modern Native American-style resort and casino that is, “friendly and inviting to everyone.”
“It is with great pleasure that we introduce the new Isleta Resort & Casino to the community and welcome everyone to enjoy the luxury of our new Las Vegas-style casino combined with the rich traditions and elegance of the Isleta pueblo,” said Pamela Gallegos, CEO at Isleta Resort & Casino. “After nearly three years as Hard Rock, we learned that our guests preferred and identified more with the Isleta brand. We merged together all the best elements of both properties and have opened today New Mexico’s foremost Native American gaming casino.”
The centerpiece of the Isleta Resort & Casino grand re-opening is an eight-story building and tower that comes to life and virtually transforms into the Isleta brand. With architectural projection mapping and three-dimensional video technology never before used in New Mexico, it appears that the building actually fills up with water and bursts. The breaking glass unveils the Isleta logo which is transfigured into an eagle that soars across the sky. The entire edifice of the actual building then dissolves to reveal 100-foot, three-dimensional projected images of the new property including the completely redesigned casino, a luxury hotel, a championship golf course, fully-stocked lakes for fishing, fine dining, indoor and outdoor pools, bowling and more.
In addition to the exterior of the building coming to life every evening, the new Isleta Resort & Casino incorporates state-of-the-art slot machine technology with more ways for guests to play and win, and a contemporary gaming environment with priceless Native American artwork displayed throughout the property. It showcases a modernized logo design of the Isleta eagle that encourages guests to spread their wings and enjoy all the amenities of the property including modernized gaming, traditional and upscale restaurants, exclusive entertainment and luxurious resort accommodations.