072613 POTW_Inspired logos_300Inspired Gaming Group, a provider of virtual sports betting products, will install its BetBOX virtual sports and bet management system in RAY-owned Casino Helsinki—currently the only licensed casino in Finland.

RAY will be creating a brand new sports bar area that will offer its customers the ability to place bets on virtual races over the counter via a cashier using the Inspired BetBOX POS system. Players at the casino will be able to bet on virtual horse racing, greyhound racing, motor racing, football, tennis, cycling, and speedway.

The Casino Helsinki will launch virtual sports in September 2013 and will be the first installation of Inspired’s turnkey virtual sports BetBOX. Inspired has previously provided its virtual sports library as an additional feed to existing sportsbooks, but now provides a full service of
content, betting platform and back-end data analytics.

BetBOX enables casinos, as well as retail sports betting operators and lottery operators, to broadcast a new virtual sports event or numbers game every three minutes and take bets over-the-counter and, in the near future, on self-service tablets.

The Casino Helsinki is currently the only licensed casino in Finland and is part of Finland's Slot Machine Association (RAY), a not-for-profit gaming company whose proceeds go to domestic charities.

For more information, visit www.ingg.com.