Mohegan Sun at Pocono Downs, Wilkes-Barre, Pa, has implemented the GuestREV profit optimization system from the Rainmaker Group, an Atlanta, Ga.-based provider of automated forecasting and profit optimization software and services for the gaming and hospitality industry.
The multi-million dollar Mohegan expansion, called Project Sunlight, will add a new seven-story, 238-room hotel, an adjacent 20,000-square-foot convention center, a 4,000-square-foot spa & salon and roughly 270 permanent positions that cut across the spectrum of hotel management and operations. A grand opening is slated for the fall, though no official date has been set at this time.
“The goal of Project Sunlight is to enhance our operation, to make it a more complete destination, and to augment our standing as a major positive force for our local and regional economy,” said Mike Bean, president and CEO of Mohegan Sun at Pocono Downs, in a prepared statement. “We selected Rainmaker’s revenue management solution because of its proven track record of helping the world’s premier casino-hotels identify and bring in their most profitable guests to grow their business.”
In forecasting and pricing hotel rooms, Rainmaker’s GuestREV profit optimization system factors in the Total Guest Value, or profitability of guest spend for the entire property or enterprise. This unique approach has helped boost gaming and non-gaming revenues from 5 percent to 15 percent at numerous casino hotels since its debut in 2001.
“The Pocono Downs implementation was completed at the end of June and it was our second GuestREV go-live at a Mohegan Sun property in the last three years,” said Tammy Farley, president of Rainmaker. “We’re very appreciative of their continued trust and confidence in our revenue management solution. This is a critically important transformative period for the Pocono Downs facility and we’re extremely excited to be part of helping them maximize their hotel occupancy as well as gaming revenue from their high-value customer segments.”