Casinos award an estimated $30 billion in loyalty rewards every year. The average slot player has four casino player cards and receives tons of promotional offers every day via direct mail, e-mail, and in their accounts on player portals. Most miss out on valuable opportunities available to them. Keeping up with four or more websites along with expiration dates and what offers are available where is quite a task.
Now there's Reward View (www.rewardview.com) which offers casino players a one convenient place where they can sign up for free to register their multiple player club loyalty card accounts and track available points, current rewards and special offers. The site is designed to help players maximize and manage their rewards by combining all their casino player accounts into one single account. This single account enables the player to view all their points and offers in one location.
For casinos, Reward View will help them reach qualified players and deliver offers tailored to players based on their combined play without wasted circulation. Reward View will be aggregating player information based on their entire gambling spend versus a singular property or loyalty program view. Reward View can also help casinos create cost effective online portals if needed for club signups and a place for their club members to see their points and offers easily. The site is live and currently covers 150 casinos. A nationwide marketing campaign has been launched introducing the service to casino players.
Jeff Jordan, president and founder, started the company and has nearly two decades of experience in the gaming industry, including work at IGT, Acres Gaming, the Bellagio and the Mirage. Keith Russell is the vice president of product development and technology with more than 25 years of technology experience and is a pioneer within high-performance real-time multi-user software applications and games. Reward View’s strategic advisory board includes Stephen Moore, an early advisor for Reward View with more than 20 years of experience who was most recently CEO of Walker Digital Table Systems; Craig Billings, head of strategy and business development for Aristocrat Leisure Limited who held senior roles at IGT and the Investment Banking Division of Goldman Sachs; and Andrew Klebanow, founder of Gaming Market Advisors.