In my 20 years of penning casino marketing columns, there have been only a handful of times that I have invited a guest columnist for the monthly issue. This is one of those times. It was written by my good friend, Steve Browne, a top customer service and player development consultant in the gaming industry. I think its message is important.
In 2013, I celebrate the 35th anniversary of my entry into the gaming business. For 35 years, I have worked either in a casino, or with a casino, to deliver a proper gaming experience to players from all over the world. I have worked in northern Nevada, where I cut my teeth as a break-in lumpy, to just about every other state in the union, from every province in Canada to both western and eastern Europe, and all the way out to Singapore and the Pacific Rim.