Hamburg Casino, Hamburg, N.Y.The Casino Marketing Conference, which was held in late July in Las Vegas, is among the fastest growing trade events in gaming. Its centerpiece is the Romero Awards, named after the famed industry author, John Romero, who started out at Del Webb’s Sahara in 1960 and has since distinguished himself as the world’s foremost authority on casino marketing and promotions.

This year’s winners were chosen from among 119 entries, which were submitted by casinos from the U.S., Canada and Asia. The judges, who were chaired by Romero and brought more than 100 years of casino marketing experience to the contest, were Jackie Brett, principal, Brett’s Vegas View; Don Kennedy, director of player development, Primm Valley Casinos & Resorts; Amy J. Price-Fanter, marketing writer, Odds On Promotions; Jack Breslin, VP/director of strategic planning and business development, The Media & Marketing Group and Toby O’Brien, chief marketing officer, 777 Gaming.

The categories of awards included Casino Floor Promotion; Community Relations (charity, cooperative business programs); Direct Mail Marketing (single or campaign); Electronic Marketing (email and mobile); Online Marketing (Web site and social media); and VIP Promotion (for top-rated players). Two categories of gaming facilities qualified: Small- to mid-size casinos (less than 1,000 gaming positions) and large casinos (1,000 or more gaming positions). Class II and III casinos are eligible, as are racinos, card clubs, VLT facilities and other casinos worldwide.

Judging criteria include promotion concept; strategic rationale; execution and details; casino revenue results; competitive advantage provided to casino; enhancing relationship with customers; employees and community; and other measurable results.

“On behalf of our Casino Marketing partners BNP Media, I would like to commend all of our entrants for the quality of their submissions,” said Dennis Conrad, president and chief strategist, Raving Consulting. ”Special recognition goes to our winners, who are showing all of us how to energize customers and create enduring relationships during challenging times.”

 The list of winners follows: 

Casino Floor Promotion, Large Casino

Diamond Award
THE PRICE IS RIGHT LIVE!
Prairie Band Casino & Resort, Mayetta, Kan. 

Gold Award
$200,000 SPRING PAYOFF
Prairie Band Casino & Resort, Mayetta, Kan.

Silver Award
PLAY FOR AN HOUR STAY FOR FREE
MotorCity Casino Hotel, Detroit, MIch. 

 

Casino Floor Promotion, Small/Mid-size Casino

Diamond Award
RED SOLO CUP
Glacier Peaks Casino, Browning, Mont.

Gold Award
PARTY LIKE THERE'S NO TO MAYA
Oaklwan Racing and Gaming, Hot Springs, Ark.

Silver Award
MILLION DOLLAR STRIKEOUT
Oaklwan Racing and Gaming, Hot Springs, Ark.

SUPERHEROPALOOZA
Oaklawn Racing and Gaming, Hot Springs, Ark. 

 

Community Relations (charity, cooperative business programs), Large Casino

Diamond Award
CLUB SYCUAN MILITARY “FREEDOM” PROGRAM 
Sycuan Casino, San Diego, Calif.

Gold Award
BACONFEST
Seminole Casino Coconut Creek, Coconut Creek, Fla.

Silver Award

BUY A BUTTON & CHANGE A LIFE
Newcastle Casino, Newcastle, Okla.

 

Community Relations (charity, cooperative business programs), Small/Mid-size Casino

Diamond Award
PLAY IT FORWARD FOR NEW MEXICO CHARITIES  
Santa Ana Star Casino, Santa Ana Pueblo, N.M.

Gold Award
SEASON OF GIVING 
Finger Lakes Casino & Racetrack, Farmington, N.Y.

Silver Award
YES WE CAN FOOD DRIVE 
Oaklawn Racing and Gaming, Hot Springs, Ark.

 

Direct Mail Marketing (single or campaign), Large Casino

Diamond Award
THE PRICE IS RIGHT LIVE!
Prairie Band Casino & Resort, Mayetta, Kan.

CHECK US OUT!
Feather Falls Casino, Oroville, Calif.

Gold Award
BOND NO. 9 INVITE 
Seminole Casino Coconut Creek, Coconut Creek, Fla. 

Silver Award
VIP HAPPY HOLIDAY GIFT
Newcastle Casino, Newcastle, Okla.

NEWCASTLE CASINO HIDDEN HARVEST DIRECT MAIL GAME
Newcastle Casino, Newcastle, Okla.

AUTUMNN 2012 CAMPAIGN 
Société des casinos du Québec, Montreal, Canada

 

Direct Mail Marketing (single or campaign), Small/Mid-size Casino

Diamond Award
THE PRICE IS RIGHT LIVE!
Prairie Band Casino & Resort, Mayetta, Kan.

BINGO APPRECIATION DAY
Lake of the Torches Resort Casino, Flambeau,Wisc.

Gold Award
CHANCES CHILLIWACK GRAND OPENING
Chances Chilliwack, Courtenay, British Columbia, Canada

Silver Award
SHAMROCK & ROLL LIFT-N-WIN
Hamburg Casino, Hamburg, N.Y.

 

Electronic Marketing (eMail and Mobile), Large Casino

Diamond Award\
POWERBALL $425 MILLION JACKPOT PROMOTION
Seminole Casino Coconut Creek, Coconut Creek, Fla.

Gold Award
FLORIDA’S LARGEST SLOT TOURNAMENT EMAIL & TEXT CAMPAIGNS
Seminole Casino Coconut Creek, Coconut Creek, Fla.

Silver Award
EMAIL YOURSELF A QUARTER MILLION
Hamburg Casino, Hamburg, N.Y.

 

Electronic Marketing (eMail and Mobile), Small/Mid-size Casino

Diamond Award\
TAMARACK JUNCTION’S MOBILE MONEY
Tamarack Junction Casino, Reno, Nev.

Gold Award
CAULDRONS OF CASH
Oaklawn Racing and Gaming, Hot Springs, Ark.

Silver Award
MAYAN CALENDAR FREE PLAY EMAIL BLAST
Lake of the Torches Resort, Flambeau, Wisc.

 

Electronic Marketing (Website and Social Media), Large Casino

Diamond Award\

VOTE FOR PIZZA & BEER
Seminole Casino Coconut Creek, Coconut Creek, Fla.

Gold Award
BACONFEST 2013
Seminole Casino Coconut Creek, Coconut Creek, Fla.

 

Electronic Marketing (Website and Social Media), Small/Mid-size Casino

Gold Award
MUDBUG MADNESS
Silver Slipper Casino, Bay St. Louis, Miss.

 

VIP Promotion (For Top Rated Players), Large Casino

Diamond Award\
$200,000 BLACKJACK TOURNAMENT FEATURING JOE MONTANA 
Seminole Casino Coconut Creek, Coconut Creek, Fla.

Gold Award
CHEF SHOWROOM
Isle Casino Hotel Bettendorf, Bettendorf, Iowa 

Silver Award
VIP CARNIVAL
Tachi Palace Hotel and Casino, Lemoore, Calif.

 

VIP Promotion (For Top Rated Players), Small/Mid-size Casino

Diamond Award\
SWING INTO SUMMER
Inn of the Mountain Gods, Mescalero, N.M.

Gold Award
GRAND SLAM VIP APPRECIATION
Lake of the Torches Resort Casino, Flambeau, Wisc.

Silver Award
SUPER SATURDAYS
Wildwood Casino, Cripple Creek, Colo.

YES WE CAN FOOD DRIVE 
Oaklawn Racing and Gaming, Hot Springs, Ark.

THE PRICE IS RIGHT LIVE!

VOTE FOR PIZZA & BEER