091213 GTR_The LINQ Las Vegas_300As construction continues to progress steadily at The LINQ, Caesars Entertainment’s $550 million open-air retail, dining and entertainment district in Las Vegas, the company announced the development’s second wave of tenant brands.

Unique retailers will open their first Las Vegas locations including the Polaroid Fotobar retail store and museum, Chilli Beans sunglasses, Vanity Style Lounge and Goorin Bros. hat shop. Style-savvy shoppers will also enjoy checking out the latest footwear at 12A.M. Run, backed by popular rapper Nas. For those interested in quenching their thirst, wine aficionados will enjoy The Stomping Grape, featuring a casual approach to lighter and healthier comfort food and drinks.

The latest list of tenants joins an existing roster of popular and trendsetting brands, such as Brooklyn Bowl and Sprinkles Cupcakes.

“We are proud of the dynamic collection of retailers, restaurateurs and entertainment venues we’ve assembled as part of The LINQ,” said Jon Gray, the development’s vice president and general manager, in a prepared statement. “Each tenant is carefully selected to ensure that the brand offering and it’s placement within the development help us achieve just the right mix of fun and discovery to create a truly one-of-a-kind experience on the 50- yard line of the world famous Las Vegas Strip.”

Sitting directly across from Caesars Palace, nestled between The Quad Resort & Casino to the north and Flamingo Las Vegas to the south, The LINQ is designed to serve as a hub of social activity and connectivity within reasonable walking distance of more than 24,000 hotel rooms.
The LINQ was master-planned and designed by Washington D.C.-based David M. Schwarz Architects. The development design was inspired by urban warehouse districts including New York City’s Meatpacking District. Visitors who experience The LINQ will find many different architectural elements and styles curated to evoke the feel of a neighborhood that has evolved over time, according to a company press release.

As visitors enter The LINQ from Las Vegas Boulevard they will be greeted by The Vortex, a visually stunning architectural element created by Hetzel Design. The curvature of The Vortex canopy and the dancing colors of its intricately embedded LED lights are meant to complement the development’s crown jewel, the 550-foot Las Vegas High Roller observation wheel located at the rear of the property.

As for the LINQ, construction of the development’s focal point, the High Roller observation wheel, continues its steady progression; as the outer rim of the wheel has begun to take shape. As of early September, nearly 80 percent of the rim is completed and the remaining sections are being prepared for installation.

The High Roller will reach 550 feet, making it the tallest observation wheel in the world.