101013-GTR_Aliante_Joingo_300Aliante Casino + Hotelwill partner with Joingo, a mobile marketing and engagement company, to launch a new mobile app featuring an award-winning mobile loyalty system. The app is scheduled to be effective beginning in mid-October.

“We are excited to provide our guests with the availability to view their Player’s Club information while on-the-go,” said Lauren Westerfield, executive director of marketing and entertainment at Aliante, in a prepared statement. “The app will also serve as a tool to research entertainment listings, food and beverage options at all of our restaurants and any specific resort deals or exclusive offers.”

Guests at Aliante will have the opportunity to receive highly-personalized and targeted notifications straight to their smart phones based on their whereabouts in the casino. These notifications will all be gathered into a mobile inbox, allowing the guest to easily manage the messages, sort based on classification and be alerted to any offers ready to expire. The app will also provide real-time Player’s Club information including point balances, bonus cash, tier status and available credit.

“Joingo technology empowers our casino customers to quickly and easily capitalize on the opportunities that mobile marketing presents,” said Brenda Boudreaux, vice president of business development and channel sales for Joingo. “We are thrilled to provide Aliante Casino + Hotel with unique solutions that have proven to drive increased loyalty, visits and revenue.”

Aliante’s mobile app will be available for iPhone, Android and mobile web.