IGT inks deals with Station Casinos, Caesars Entertainment
International Game Technology (IGT) announced two new product placements deals at G2E—an agreement with Station Casinos to become the exclusive systems provider at all its properties; and an arrangement with Caesars Entertainment to provide it with 7,000 AVP video poker terminals.
The Station deal came about after the company conducted a thorough evaluation of its needs, and decided to renew their commitment to IGT’s Advantage system. On top of the systems deal, IGT will also deliver 406 MegaJackpot slot titles to Station Casinos in the coming year.
“We are proud of our long-standing history with IGT as we’ve shared many successes over the past three decades together. As we continue to enhance our technology and system solutions, we are once again turning to IGT for its innovative leadership to help us create a better connection with players,” said Dan Roy, Station Casinos’ senior vice president of corporate operations.
IGT CEO Patti Hart and Marc Falcone, Station Casinos’ executive vice president and CFO, announce systems deal while at G2E.
In addition to being the exclusive systems provider, IGT will also provide Station Casinos with floor-wide Service Window technology, utilized through the Universal Game Adaptor (UGA) at the new Graton Resort & Casino in Northern California, scheduled to open on November 5. This will enable the Service Window feature to be used across all capable EGM’s on the floor, allowing for direct marketing to players at any one of the 3,000-plus machines.
Meanwhile, IGT’s 7,000-poker terminal deal with Caesars Entertainment includes 3,600 G20 Uprights, 2,400 Universal Slant cabinets and 1,000 G20 Bar Tops. The new machines will replace existing units in Caesars Entertainment-operated resorts across the country and will be part of the largest gaming re-investment the company has made in 10 years.
“With a huge thank you to Caesars Entertainment, we’re excited to kick off this next chapter in our long-standing great relationship, continuing our strong foothold in the video poker community,” said Eric Tom, executive vice president of global sales at IGT.
The deal is an expansion of a long-standing relationship with the entertainment giant and reinforces IGT’s position as an industry leader in providing reliable, player-favored content to casino operators.
“Enriching the guest experience is our number-one priority at our casinos and resorts across the country,” said Melissa Price, senior vice president of gaming for Caesars Entertainment. “This is just one of many initiatives Caesars has undertaken over the last several years – from the addition of new hospitality amenities across our resorts to fully new developments in existing gaming markets and beyond – to ensure a superior guest experience.”