110713_Logo for GuestREV, a casino analytics product_300The Rainmaker Group, a leader in automated forecasting and profit optimization solutions for the gaming and hospitality industries, has successfully implemented its GuestREV revenue management system at WinStar World Casino and Resort and the Inn at WinStar in Thackerville, Okla., and at the Artesian Hotel, Casino & Spa in Sulphur, Okla.

Two-way go-live was completed in early September at WinStar World Casino and Resort, and at the Inn at WinStar, and, eight weeks later, at the Artesian. All three properties are owned and operated by Chickasaw Nation.

“This is our first occasion to work with Chickasaw Nation and its world-class properties and personnel, and we are excited and privileged to have this opportunity to earn their confidence and trust,” said Tammy Farley, Rainmaker president.

Robert Durand, assistant general manager at WinStar World Casino, said, “Rainmaker’s advanced software solution creates a new partnership between our two organizations and we’re convinced it will help drive incremental revenue growth for our properties.”

Years of proven results support Durand’s assertion. In forecasting and pricing hotel rooms, Rainmaker’s market-leading profit optimization system factors in the Total Guest Value, or profitability of guest spend, for the entire property or enterprise. Since its debut 12 years ago, this unique methodology has helped boost gaming and non-gaming revenues at numerous established casino-hotel properties from 5 to 15 percent, according to a company press release.

Today, Rainmaker solutions are used to manage over 150,000 rooms for the world’s leading casino-hotels and, in addition to Chickasaw Nation, support the operations of leading tribal clients including Viejas Casino, Mohegan Sun, Foxwoods Resort Casino, Seneca Gaming Corporation, and Agua Caliente.