Digital Signage Expo (DSE), one of the world’s largest international tradeshows and educational conferences dedicated to digital signage, interactive technology and digital out-of-home networks (DOOH), will present an all new immersive four-part DOOH Networks seminar program that will focus on issues vital to profitability.

The DOOH Networks seminar program, to be presented at the Sands Expo & Convention Center in Las Vegas, February 12-13, is part of DSE’s seven-track educational conference and is designed specifically for DOOH network operators of revenue generating systems, as well as digital signage (DS) and end-user managers and administrators of premise-owned systems intended to generate advertising revenue. This educational track is intended to provide a hard look at issues critical to management success.

 Topics to be covered include:

• “Building a Profitable DOOH Network: From Inspiration to Operation;”

• “Media is All about Scale: How Can DPB Networks Achieve Scale without Depending on Industry Consolidation;”

• “Selling Digital Place-Based Advertising in a Video-Neutral World;” and

• “Methods for Measuring ROI and Interpreting the Results.”

Attendees will have the benefit of hearing directly from successful network operators who, based on hard-earned experience, will share factual and anecdotal experiences that will help illuminate business solutions. Each session will be led by professionals from a variety of disciplines within DOOH Networks as well as knowledgeable industry consultants and technology providers. 

In addition to the DOOH Networks seminar program, DSE offers digital signage network operators a dedicated, full-day, professional education event, the new DOOH Network Operators Conference, on Tuesday, February 11.

 Registration for the DOOH Networks Seminar Program, or any of DSE 2014 educational conference seminars, which are eligible for certification renewal credits, is available online at www.digitalsignageexpo.net.