The International Social Games Association (ISGA) has developed a set of Best Practice Principles that are designed and intended to provide guidance to the social games industry. Importantly, these principles reflect existing practices currently in place, which are premised upon consumer protection, accountability and transparency, according to an association press release.
The ISGA has drafted these principles to address the key issues related to social games, including the following: adherence to applicable laws and regulations; social games transparency, mechanics and functionality; purchases and payments; privacy; and advertising. To access these principals in more detail, visit www.i-sga.org.
These principles sit alongside ongoing multi-stakeholder dialogues around the world, which collectively aim to shape a consistent and complementary framework for the social games industry. As new research and understanding of social games and their impact emerges, it is expected for these principles to evolve.
The ISGA has been established by a group of leading social games companies to explain to the public, policy makers and regulators what the industry does, how it works and the value it generates both for the people who love to play social games and for the digital economy. Members of the ISGA include Zynga, Slingo, RocketPlay, Plumbee, Playtika, PlayStudios, MGM, IGT, High 5 Games, Gamesys, Big Fish Games, Bally Technologies, Aristocrat, Akamon and Abzorba Games.
ISGA members’ games are played by hundreds of millions of consumers across the globe through platforms such as Facebook, on smartphones, tablets, laptop computers and desktop computers.