The International Game Technology (IGT) Cloud has gone live across the full Aspers Group estate of four UK casinos. The IGT Cloud deployment links 103 machines across the UK’s two largest casinos, located in Milton Keynes and Stratford, as well as two additional casinos in Newcastle and Northampton.

“We selected IGT because it is as forward-thinking as we are,” said Mark Beattie, Aspers Group head of gaming, in a prepared statement. “Through the IGT Cloud we have the ability to deploy IGT sbX technology across multiple sites to evaluate the performance of games to offer the best and newest games to our players, in a much more cost-effective manner than ever before.”

Aspers can now utilize IGT Cloud features both locally and regionally, enabling slot managers to make real-time decisions regarding optimal game mixes on the casino floor. Cloud-driven sbX Analytics will also help provide significant insight into machine performance, with Aspers benefiting from instant access to the entire IGT UK Advanced Video Platform (AVP) game theme library through IGT’s sbX system.

“The deployment of the UK’s first multi-site cloud casino environment with Aspers Group is another sign of IGT’s pioneering and collaborative approach to transforming the gaming entertainment industry,” said Sabby Gill, IGT regional vice president of EMEA and LATAM. “The IGT Cloud gives casinos multi-site deployment of sbX, for unprecedented analytical insight into the performance of their floors. This optimization provides players with the right games at the right time, enhancing the gaming experience.”

 Where previously, machine performance could only be measured on a terminal-by-terminal basis, the analytical tools provided by leveraging sbX through the IGT Cloud will enable important insight into product performance on a game-by-game basis. By instantly being able to analyze game data and other key performance indicators, the casino operator can act on strategic information to optimize floor potential and customize the entertainment experience for the player.