010914 GTR_DiTronics Transaction Rewards_300DiTronics Financial Services, a leading provider of player-centric cash access and funding solutions for the gaming industry, has installed the its new Transaction Rewards product at the Chinook Winds Casino Resort, Lincoln City, Ore.

The Transaction Rewards personalized cash access program is the “first of its kind” solution that integrates DiTronics Cash Access applications directly with the casino’s loyalty program. The powerful patent-pending features of Transaction Rewards allows operators to personalize cash access transactions and extend players club rewards by providing player-centric check cashing limits, automatic discounted transaction fees, redemption of club points and/or comp dollars to buy-down fees along with the awarding of points and comp dollars for completing various transactions.

“Chinook Winds Casino Resort is happy to partner with DiTronics to further enhance our guests’ experience,” said Eric Smileuske, director of marketing for Chinook Winds Casino Resort in a prepared statement. “DiTronics’ new Transaction Rewards allows our guests to safely access their funds and we can reward them even more during those processes. We love it and our customers will too.”

“The insights provided by the patron management system provide enhanced inputs into the DiTronics Check Cashing application which have yielded a verifiable increase as much as 15 percent to 30 percent in check cashing volume,” added Jim Kirner, vice president of sales and marketing for DiTronics. “It is another ‘touch-point’ for our customer that extends player performance and marketing to the cage level as well.”