Through an agreement with GTECH, Norsk Tipping has launched its first range of iGaming products exclusively for the Norwegian market. The deployment of 65 games is the largest launch of its kind in the Lottery’s history.
Norsk Tipping was asked by the Norwegian Ministry of Culture to develop online games to provide the Norwegian public with an attractive offering and at the same time be in the forefront of Responsible Gaming.
“With this launch, Norsk Tipping is challenging foreign betting companies not licensed in Norway by providing attractive games that are not as aggressive as the cross border operators’ offerings. Responsible Gaming is our trademark,” said Norsk Tipping CEO Torbjørn Almlid in a prepared statement.
GTECH has supplied Norsk Tipping, a World Lottery Association (WLA) member, with its iBingo product, an iCasino portfolio including a range of slot games, and eInstants designed to ensure that the new portfolio appeals to a wide range of players. The games, which are available to registered Norwegian players across mobile, tablet and desktop channels, were launched last month. This is Norsk Tipping’s first agreement with GTECH, which is also providing the Lottery with hosting and operational services.
“This is a much-needed and long-awaited renewal of Norsk Tipping as a provider of money games in Norway,” Almlid added. “Norsk Tipping must be up-to-date to survive as a gaming company and provide customers with attractive games. We will launch a series of new games in 2014 and we will especially concentrate on new games for mobile.”
As part of the five-year agreement with Norsk Tipping, which was announced in December 2012, GTECH has supplied the Lottery with its Player Services and Player Account Manager back-office system, in addition to a range of new games. The Player Account Manager system features a fully scalable and powerful open architecture that works seamlessly across platforms, securely captures all player data, and allows easy integration of third-party products. The system has been integrated with Norsk Tipping’s current Player Card program, giving the Lottery a complete view of player activity across all gaming channels, including the retail gaming channel.
“Norsk Tipping is among the world’s most forward-thinking WLA members, and we are proud to be a part of this important evolution in their gaming program,” said GTECH International CEO Walter Bugno. “Thanks to GTECH’s vast experience in both the commercial iGaming market and the traditional WLA market, the Lottery can now offer its players an entertaining and competitive iGaming portfolio while tracking player behavior across every gaming device. This gives Norsk Tipping unparalleled insights into player behavior, while strengthening its Responsible Gaming program.”